What is the basic setup for search engines?

Basic SEO website optimisation is an important component of the success of any online business. After all, what good is the best product or service if no one knows about it?

So, you’ve decided to conquer the Internet and attract thousands of new customers to your site. A great goal! But how do you make sure that your site doesn’t get lost in the wilds of the World Wide Web, but proudly shines on the first pages of Google? The answer is simple: WordPress SEO settings, or rather, key elements of basic SEO optimisation.

SEO optimisation is not magic, but a set of measures aimed at making your website attractive to search engines. After all, Google and Yandex are not just websites, they are complex algorithms that analyse millions of web pages to find the most relevant results for each search query. And it is the technical settings that are the foundation on which all SEO success is built.

SEO checklist for technical optimisation includes several key points:

• Setting up the robots.txt file This file, like a good doorman, stands at the entrance to your site and tells search robots which pages can be indexed and which ones are best left out.
• Creating an XML Sitemap. Imagine a map of your site where all the important pages are marked. This is exactly what an XML Sitemap is – a navigator for search engines that helps them index your resource quickly and efficiently.
• Optimise page load speed.In the modern world, where every second counts, no one will wait for your site to “wake up”. Slow loading is not only a loss of potential customers, but also a negative signal for search engines.
• Check mobile versions of the site. Today, most users browse websites from their smartphones. Therefore, responsive design, which ensures the correct display of the site on different devices, is a mandatory element of SEO.
• Setting up an SSL certificate. An SSL certificate is a guarantee of security for users, and security is one of the factors in ranking sites on Google.

All these points, like gears in a complex mechanism, work together to ensure the proper functioning of your site and its high position in search results.

Of course, technical optimisation is just the tip of the iceberg. SEO WordPress setup includes many other aspects that we will consider further.

But remember that even the best SEO checklist will not replace a professional approach. If you want to get the most out of SEO optimisation, contact Duli.online specialists. We will help you set up your website so that it works for your success!

The technical side of a website is like a solid foundation of a house. But no one wants to live in a house with bare walls. It’s the same with a website: without high-quality content, it won’t be able to attract users and rise up the search results.

Content is the king of SEO. And it’s not just words. Search engines give preference to websites that offer useful, interesting and unique content that answers user queries.

Here are some tips to make your content SEO-friendly:

• Keywords: these are words and phrases that users enter into a search engine when looking for information. Include keywords in the text of your site, but don’t overdo it! Google doesn’t like spam, so use keywords organically, weaving them into the text naturally.
• Meta tags: These are special tags that contain information about a page for search engines. Meta tags don’t appear on the page, but they help Google understand what your site is about.
• Image optimisation: don’t forget about images! Add texts to your images using keywords. This will help your images appear in Google Images search results.
• Creating unique and useful content: copying content from other sites is a direct path to SEO hell. Google appreciates originality! Write interesting articles, create videos, make infographics – the main thing is to make your content interesting and useful for users.

WordPress SEO Settings makes it easy to optimise your site’s content. Use SEO plugins to analyse your text for keywords and meta tags.

But don’t forget that SEO tools are just helpers. The main thing is your creativity and understanding of the needs of your target audience.

If you are not sure that you can handle content optimisation on your own, contact Duli.online specialists. We will help you with

Who said that search engine optimisation of a website on your own is an impossible task? Of course, SEO is a whole science, but the basic principles can be mastered by anyone who is ready to devote a little time and effort to it.

The main advantage of self-service optimisation is, of course, saving money. You do not need to pay SEO specialists, you can manage the process yourself using free tools and resources.

The SEO tools available online will help you:

• analyse keywords
• evaluate the technical condition of your website
• track the position of the site in search results
• find errors in SEO optimisation

Google Analytics are your faithful assistants in analysing traffic and user behaviour on the site. Thanks to these services, you will be able to understand which pages of your website are the most popular, which keywords bring users, and what needs to be improved to increase conversion.

Self-optimisation is not only a way to save money, but also a great opportunity to learn something new and gain new skills. There are many free courses, webinars, and blogs on the Internet dedicated to SEO. You can constantly develop in this area, follow new trends, and apply new knowledge in practice.

However, it’s worth remembering that independent optimisation is not for everyone. If you don’t have time to understand the intricacies of SEO, or your website has a complex structure, it’s better to entrust this task to professionals.

While Search Engine Optimisation on your own can be an interesting and rewarding experience, there are situations when it’s better to turn to professionals.

Here are a few signs that you need the help of SEO specialists:

• Lack of time and resources SEO is not a one-time action, but an ongoing process that requires time, effort, and knowledge. If you are busy developing your business and cannot pay enough attention to SEO, it is better to entrust it to specialists.
• Complex technical tasks.SEO optimisation is not just about keywords and content. There are complex technical aspects that require deep knowledge and experience. For example, if your website has errors in the code, loads poorly, or is not adapted to mobile devices, you will need the help of a professional developer.
• The need for in-depth analysis and development of a comprehensive SEO strategy.To achieve the maximum result from SEO optimisation, you need to conduct a detailed analysis of your website, competitors, and target audience. Based on this analysis, we develop an individual SEO strategy that takes into account all the features of your business.

Duli.online provides a full range of SEO website optimisation services throughout Ukraine, including Kyiv, Kharkiv, Odesa, Lviv and Dnipro.

We offer:

• SEO website audit. This is a comprehensive analysis of your website that identifies errors in SEO optimisation and provides recommendations for their elimination.
• Basic SEO site setup. This is a set of basic SEO measures that will help improve your site’s position in search results.
• Development of a comprehensive SEO strategy. We will develop an individual SEO strategy that will take into account all the features of your business and help you achieve the desired results.

The price of SEO optimisation in Ukraine depends on the complexity of the tasks and the scope of work. We offer a flexible pricing system and an individual approach to each client.

SEO specialists in Kyiv, Kharkiv, Odesa, Lviv and Dnipro – we have a team of experienced specialists who are ready to help you with SEO optimisation of your website.

You can order a basic SEO website setup or get a consultation on our website or by phone.

SEO optimisation is not a magic wand that will instantly bring your website to the top of the search results. It is a long-term process that requires constant monitoring, analysis, and strategy adjustment.

Imagine you’re running a marathon. You can’t just start and run as fast as you can without paying attention to your condition, pace, and competitors. It’s the same with SEO: to reach the finish line – the first page of Google – you need a clear strategy, control over the situation, and analysis of the results.

Google Analytics These are your indispensable tools in SEO analysis. They provide you with detailed information about how users find your site, how they behave on it, and which keywords drive the most traffic.

What to look for when analysing the results:

• Tracking positions in search engines. It is important to know what positions your site is in for keywords. Are you going up or, on the contrary, are you losing positions?
•  Analysis of traffic on the site. Where do your users come from? Which pages are the most popular? How much time do users spend on the site? Answers to these questions will help you understand how effective your SEO strategy is.
• Determining the effectiveness of keywords. Which keywords drive the most traffic? What keywords are not working? Analysing keyword performance will help you optimise your content and focus your efforts on the most promising areas.
• Analytics allows you to identify problems in time and make the necessary adjustments to your SEO strategy.

If you are not sure how to analyse Google Analytics data correctly, contact Duli.online specialists. We will help you to decipher the data, draw the right conclusions and optimise your website to achieve maximum results.

Remember that SEO is not a one-time action, but an ongoing process. Analysing the results allows you to control the situation, respond to changes in time, and always be one step ahead of the competition.

Imagine that your website is a bright, interesting book. You’ve done your best to write it: you’ve taken care of the quality of the paper, the beautiful cover design, and the fascinating plot. But what happens if this book remains on the shelf in your office? No one will read it, appreciate it, or recommend it to their friends.

The same goes for a website: internal optimisation is only half the battle. To make your website really popular, you need to promote it promote. And this is where off-page optimisation comes in.

External optimisation is a set of measures aimed at increasing the authority and popularity of your website in the eyes of search engines. The main tool of external optimisation is links.

Links are a kind of “bridges” that connect your website with other resources on the Internet. The more quality links lead to your site, the higher its authority in the eyes of Google.

How to build a high-quality link mass:

• Publications on thematic resources.Find reputable sites and blogs in your niche and offer them interesting articles that contain links to your site.
• Work with social networks. Actively promote your site on social networks: publish interesting content, communicate with users, encourage them to share your publications.
• Registration in site directories. Add your site to thematic site directories. This will help increase the visibility of your site on the Internet and get additional links.

It is important to remember that Google values quality links from reputable resources. Spam and artificial link building can harm your website.

External optimisation is an important component of SEO success. If you want your website to rank high in search results, pay enough attention to off-page optimisation.

If you don’t know how to properly promote your website on the Internet, contact Duli.online specialists. We will help you develop an effective external optimisation strategy and get quality links from reputable resources.

Remember, SEO is a comprehensive approach, and external optimisation plays an important role in achieving the desired results.

So we have reviewed the basics of SEO promotion and learnt what is the basic SEO setup of a website. Remember that SEO is a long-term process that requires an integrated approach. But even small steps in optimisation can significantly improve your website’s position in search results and bring in new customers.

Do not hesitate to contact Duli.online specialists for help with SEO optimisation. We know how to make your website successful!

That’s right, understanding the basics of basic SEO optimisation and implementing key recommendations will help your website become more visible to search engines and attract more potential customers. If you want to get the best results or have any difficulties, the Duli.online team is always ready to help and provide professional SEO optimisation services for your business.

Links to resource

Search Engine Basics

SEO Setup for a New Website: A Beginner’s Guide

How to create a search engine