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Published: 21.06.2024

Last update: 21.06.2024

What is the basic setup for search engines?

Basic SEO website optimisation is an important component of the success of any online business. After all, what good is the best produc...

article on 13 minutes

What is the basic setup for search engines?


Basic SEO website optimisation is an important component of the success of any online business. After all, what good is the best product or service if no one knows about it?

So, you’ve decided to conquer the Internet and attract thousands of new customers to your site. A great goal! But how do you make sure that your site doesn’t get lost in the wilds of the World Wide Web, but proudly shines on the first pages of Google? The answer is simple: WordPress SEO settings, or rather, key elements of basic SEO optimisation.

What is the basic setup for search engines?

Key elements of basic SEO optimization

In order for your website to take a worthy place in search results and attract as many visitors as possible, it is important to pay attention to the key elements of SEO settings. This applies to both technical aspects and the quality of content on the website. Let’s take a closer look at these aspects.

What is the basic setup for search engines?

Technical settings: the foundation of your SEO success

SEO optimisation is not magic, but a set of measures aimed at making your website attractive to search engines. After all, Google and Yandex are not just websites, they are complex algorithms that analyse millions of web pages to find the most relevant results for each search query. And it is the technical settings that are the foundation on which all SEO success is built.

SEO checklist for technical optimisation includes several key points:

  • Setting up the robots.txt file This file, like a good doorman, stands at the entrance to your site and tells search robots which pages can be indexed and which ones are best left out.
  • Creating an XML Sitemap. Imagine a map of your site where all the important pages are marked. This is exactly what an XML Sitemap is – a navigator for search engines that helps them index your resource quickly and efficiently.
  • Optimise page load speed.In the modern world, where every second counts, no one will wait for your site to “wake up”. Slow loading is not only a loss of potential customers, but also a negative signal for search engines.
  • Check mobile versions of the site. Today, most users browse websites from their smartphones. Therefore, responsive design, which ensures the correct display of the site on different devices, is a mandatory element of SEO.
  • Setting up an SSL certificate. An SSL certificate is a guarantee of security for users, and security is one of the factors in ranking sites on Google.

All these points, like gears in a complex mechanism, work together to ensure the proper functioning of your site and its high position in search results.

Of course, technical optimisation is just the tip of the iceberg. SEO WordPress setup includes many other aspects that we will consider further.

But remember that even the best SEO checklist will not replace a professional approach. If you want to get the most out of SEO optimisation, contact Duli.online specialists. We will help you set up your website so that it works for your success!

What is the basic setup for search engines?

Content optimisation: Give Google what it loves!

The technical side of a website is like a solid foundation of a house. But no one wants to live in a house with bare walls. It’s the same with a website: without high-quality content, it won’t be able to attract users and rise up the search results.

Content is the king of SEO. And it’s not just words. Search engines give preference to websites that offer useful, interesting and unique content that answers user queries.

Here are some tips to make your content SEO-friendly:

  • Keywords: these are words and phrases that users enter into a search engine when looking for information. Include keywords in the text of your site, but don’t overdo it! Google doesn’t like spam, so use keywords organically, weaving them into the text naturally.
  • Meta tags: These are special tags that contain information about a page for search engines. Meta tags don’t appear on the page, but they help Google understand what your site is about.
  • Image optimisation: don’t forget about images! Add texts to your images using keywords. This will help your images appear in Google Images search results.
  • Creating unique and useful content: copying content from other sites is a direct path to SEO hell. Google appreciates originality! Write interesting articles, create videos, make infographics – the main thing is to make your content interesting and useful for users.

WordPress SEO Settings makes it easy to optimise your site’s content. Use SEO plugins to analyse your text for keywords and meta tags.

But don’t forget that SEO tools are just helpers. The main thing is your creativity and understanding of the needs of your target audience.

If you are not sure that you can handle content optimisation on your own, contact Duli.online specialists. We will help you with

What is the basic setup for search engines?

Do you work on SEO yourself or turn to specialists?

When it comes to search engine optimisation, many business owners have a question: Is it possible to set up SEO on their own, or is it better to immediately turn to SEO website optimisation services? Both options have their advantages and disadvantages.

What is the basic setup for search engines?

Self-optimisation: SEO under your control

Who said that search engine optimisation of a website on your own is an impossible task? Of course, SEO is a whole science, but the basic principles can be mastered by anyone who is ready to devote a little time and effort to it.

The main advantage of self-service optimisation is, of course, saving money. You do not need to pay SEO specialists, you can manage the process yourself using free tools and resources.

The SEO tools available online will help you:

  • analyse keywords
  • evaluate the technical condition of your website
  • track the position of the site in search results
  • find errors in SEO optimisation

Google Analytics are your faithful assistants in analysing traffic and user behaviour on the site. Thanks to these services, you will be able to understand which pages of your website are the most popular, which keywords bring users, and what needs to be improved to increase conversion.

Self-optimisation is not only a way to save money, but also a great opportunity to learn something new and gain new skills. There are many free courses, webinars, and blogs on the Internet dedicated to SEO. You can constantly develop in this area, follow new trends, and apply new knowledge in practice.

However, it’s worth remembering that independent optimisation is not for everyone. If you don’t have time to understand the intricacies of SEO, or your website has a complex structure, it’s better to entrust this task to professionals.

What is the basic setup for search engines?

 When you need SEO specialists: entrust your website to professionals

While Search Engine Optimisation on your own can be an interesting and rewarding experience, there are situations when it’s better to turn to professionals.

Here are a few signs that you need the help of SEO specialists:

  • Lack of time and resources SEO is not a one-time action, but an ongoing process that requires time, effort, and knowledge. If you are busy developing your business and cannot pay enough attention to SEO, it is better to entrust it to specialists.
  • Complex technical tasks.SEO optimisation is not just about keywords and content. There are complex technical aspects that require deep knowledge and experience. For example, if your website has errors in the code, loads poorly, or is not adapted to mobile devices, you will need the help of a professional developer.
  • The need for in-depth analysis and development of a comprehensive SEO strategy.To achieve the maximum result from SEO optimisation, you need to conduct a detailed analysis of your website, competitors, and target audience. Based on this analysis, we develop an individual SEO strategy that takes into account all the features of your business.

Duli.online provides a full range of SEO website optimisation services throughout Ukraine, including Kyiv, Kharkiv, Odesa, Lviv and Dnipro.

We offer:

  • SEO website audit. This is a comprehensive analysis of your website that identifies errors in SEO optimisation and provides recommendations for their elimination.
  • Basic SEO site setup. This is a set of basic SEO measures that will help improve your site’s position in search results.
  • Development of a comprehensive SEO strategy. We will develop an individual SEO strategy that will take into account all the features of your business and help you achieve the desired results.

The price of SEO optimisation in Ukraine depends on the complexity of the tasks and the scope of work. We offer a flexible pricing system and an individual approach to each client.

SEO specialists in Kyiv, Kharkiv, Odesa, Lviv and Dnipro – we have a team of experienced specialists who are ready to help you with SEO optimisation of your website.

You can order a basic SEO website setup or get a consultation on our website or by phone.

What is the basic setup for search engines?

Next steps to improve your SEO

Basic SEO optimisation is only the first step on the way to your website’s success in search engines. To get the most out of SEO, it’s important to constantly analyse the results and improve your strategy.

What is the basic setup for search engines?

The importance of analysing results: SEO is a marathon, not a sprint

SEO optimisation is not a magic wand that will instantly bring your website to the top of the search results. It is a long-term process that requires constant monitoring, analysis, and strategy adjustment.

Imagine you’re running a marathon. You can’t just start and run as fast as you can without paying attention to your condition, pace, and competitors. It’s the same with SEO: to reach the finish line – the first page of Google – you need a clear strategy, control over the situation, and analysis of the results.

Google Analytics These are your indispensable tools in SEO analysis. They provide you with detailed information about how users find your site, how they behave on it, and which keywords drive the most traffic.

What to look for when analysing the results:

  • Tracking positions in search engines. It is important to know what positions your site is in for keywords. Are you going up or, on the contrary, are you losing positions?
  •  Analysis of traffic on the site. Where do your users come from? Which pages are the most popular? How much time do users spend on the site? Answers to these questions will help you understand how effective your SEO strategy is.
  • Determining the effectiveness of keywords. Which keywords drive the most traffic? What keywords are not working? Analysing keyword performance will help you optimise your content and focus your efforts on the most promising areas.
  • Analytics allows you to identify problems in time and make the necessary adjustments to your SEO strategy.

If you are not sure how to analyse Google Analytics data correctly, contact Duli.online specialists. We will help you to decipher the data, draw the right conclusions and optimise your website to achieve maximum results.

Remember that SEO is not a one-time action, but an ongoing process. Analysing the results allows you to control the situation, respond to changes in time, and always be one step ahead of the competition.

What is the basic setup for search engines?

External optimisation: get your website out there!

Imagine that your website is a bright, interesting book. You’ve done your best to write it: you’ve taken care of the quality of the paper, the beautiful cover design, and the fascinating plot. But what happens if this book remains on the shelf in your office? No one will read it, appreciate it, or recommend it to their friends.

The same goes for a website: internal optimisation is only half the battle. To make your website really popular, you need to promote it promote. And this is where off-page optimisation comes in.

External optimisation is a set of measures aimed at increasing the authority and popularity of your website in the eyes of search engines. The main tool of external optimisation is links.

Links are a kind of “bridges” that connect your website with other resources on the Internet. The more quality links lead to your site, the higher its authority in the eyes of Google.

How to build a high-quality link mass:

  • Publications on thematic resources.Find reputable sites and blogs in your niche and offer them interesting articles that contain links to your site.
  • Work with social networks. Actively promote your site on social networks: publish interesting content, communicate with users, encourage them to share your publications.
  • Registration in site directories. Add your site to thematic site directories. This will help increase the visibility of your site on the Internet and get additional links.

It is important to remember that Google values quality links from reputable resources. Spam and artificial link building can harm your website.

External optimisation is an important component of SEO success. If you want your website to rank high in search results, pay enough attention to off-page optimisation.

If you don’t know how to properly promote your website on the Internet, contact Duli.online specialists. We will help you develop an effective external optimisation strategy and get quality links from reputable resources.

Remember, SEO is a comprehensive approach, and external optimisation plays an important role in achieving the desired results.

So we have reviewed the basics of SEO promotion and learnt what is the basic SEO setup of a website. Remember that SEO is a long-term process that requires an integrated approach. But even small steps in optimisation can significantly improve your website’s position in search results and bring in new customers.

Do not hesitate to contact Duli.online specialists for help with SEO optimisation. We know how to make your website successful!

What is the basic setup for search engines?


That’s right, understanding the basics of basic SEO optimisation and implementing key recommendations will help your website become more visible to search engines and attract more potential customers. If you want to get the best results or have any difficulties, the Duli.online team is always ready to help and provide professional SEO optimisation services for your business.

Search Engine Basics

SEO Setup for a New Website: A Beginner’s Guide

How to create a search engine

Vlada Duka
Vlad Likhovid
Vlad Lykhovid

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Frequently Asked Questions

How does website loading speed affect SEO and is it possible to speed up loading on your own?

Imagine going to a store and finding long queues, slow service, and a long time to find the right product. Most likely, you will turn around and go to another store where everything is fast and convenient. It’s the same with websites: no one likes to wait for a page to load.

And Google understands this perfectly. Therefore, site loading speed is one of the important ranking factors. A website that loads quickly gets an advantage in the search results, as Google strives to provide users with the most relevant and convenient results.

Why does website loading speed affect SEO?

  • Behavioural factors:Slow loading leads to a high bounce rate. Users simply do not wait for the site to “wake up” and go to competitors.
  • Indexing:Search engine crawlers have a limited “crawl budget”. They can’t spend a lot of time on slow sites, which makes indexing difficult and negatively affects SEO.
  • Mobile-first indexing: Google gives priority to the mobile version of a website. And given that mobile users often have slower internet connections, loading speeds become even more critical.

How to speed up website loading on your own?

The good news is that there are many ways to improve your website’s loading speed, even without deep technical knowledge. Here are some tips:

  1. Optimise images: Large images slow down loading significantly. Use formats that provide an optimal quality-to-size ratio (such as WebP), compress images without losing quality, and use lazy loading to ensure that images load only when the user scrolls to them.
  2. Use caching: Caching allows you to store copies of site pages on the server, which significantly speeds up their loading for users who have already visited the site.
  3. Choose a quality hosting: Reliable hosting with powerful servers is the foundation of a fast website. Do not save on hosting, as it can negatively affect speed and SEO.
  4. Minimise HTML, CSS, and JavaScript: remove unnecessary whitespace, comments, and unnecessary code to reduce file size and speed up loading.
  5. Use a CDN: A CDN (Content Delivery Network) is a network of servers that allows you to deliver content to users from the nearest server, which significantly speeds up downloads.

Is it true that an SSL certificate improves SEO? What is the connection between website security and its position in Google?

Imagine you are choosing between two shops. One looks secure, has security guards and a video surveillance system, and the other is dilapidated with broken windows. Where will you feel safer and be more willing to make a purchase? Of course, in the first store!

The same goes for websites. Google strives to ensure the safety of its users, so sites with an SSL certificate get an advantage in search results. SSL (Secure Sockets Layer) is a cryptographic protocol that encrypts data transmitted between a website and a user’s browser. This protects sensitive information (for example, credit card details) from being intercepted by intruders.

How does SSL affect SEO?

Although Google does not officially disclose all the ranking factors, numerous studies and the experience of SEO specialists confirm that the presence of an SSL certificate has a positive effect on the position of a website in search results.

  • HTTPS as a ranking factor: Back in 2014, Google announced that HTTPS (a protocol that uses SSL) was one of the ranking factors. Although at that time, the impact of HTTPS on SEO was insignificant, its importance grew over time.
  • Trust and security: Sites with an SSL certificate inspire more trust among users, which reduces bounce rates and increases time on site. These behavioural factors also have a positive impact on SEO.
  • Chrome and security warnings: The Chrome browser, owned by Google, displays security warnings for sites without SSL. This scares users away and negatively affects the reputation of the site.

Advantages of an SSL certificate:

  • Data protection: Data encryption protects sensitive information from interception.
  • Increased trust: users are more willing to interact with sites that guarantee security.
  • SEO Improvement: An SSL certificate is one of the ranking factors that helps a website rise to the top of search results.
  • Positive brand image: A website with SSL demonstrates responsibility and concern for the safety of its users, which has a positive impact on the brand image.

Should I install an SSL certificate?

Definitely yes! In today’s online world, where cyber threats are becoming more and more common, an SSL certificate is not a luxury, but a necessity. It protects your website and your users, and improves SEO and brand reputation.

How do I get an SSL certificate?

There are many companies that offer SSL certificates. Some hosting providers provide free Let’s Encrypt SSL certificates.

Installing an SSL certificate is a relatively simple process that you can do yourself or ask for help from specialists.

Remember: website security is not only about SEO, but also about taking care of your users and your brand’s reputation. Installing an SSL certificate is an investment that will pay off a hundredfold!

Can I create an XML Sitemap and a robots.txt file myself? Are there any simple tools for this?

XML Sitemap:

An XML Sitemap is a file that contains a list of all the important pages on your website. It tells search engines about the structure of the site, how often the content is updated, and the priority of the pages for indexing.

Advantages of XML Sitemap:

  • Improved indexing: Search robots find and index important pages of the site faster.
  • Indexing content that is difficult to find: Sitemaps help to index pages that do not have any internal links.
  • Page Priority Information: You can specify which pages are most important for your site so that search engines pay more attention to them.

The file robots.txt:

Robots.txt is a text file that tells search engines which pages of your website can be indexed and which ones should be left out.

Advantages of robots.txt:

  • Indexing control:you can prevent pages with confidential information, duplicate content, service pages, etc. from being indexed.
  • Saving search engine resources: robots.txt helps search engine crawlers to use the crawl budget more efficiently by focusing on important pages of the site.

Can I create an XML Sitemap and robots.txt file myself?

Yes! Creating these files is not difficult, even without deep technical knowledge.

Simple tools for creating XML sitemaps and robots.txt:

  • XML-Sitemaps.com :an online XML Sitemap generator that creates a file based on your domain.
  • Robots.txt Generator: online robots.txt generator, where you can select the types of search robots and pages that need to be blocked from indexing.

How to create an XML Sitemap and robots.txt file manually:

XML Sitemap:

  1. Create a text file with the .xml extension.
  2. Add the XML title and URL of your site in the tags and .
  3. For each page of the site, add the tags, and , indicating the page URL, last updated date, update frequency, and priority, respectively.
  4. Save the file and upload it to the root of your website.

The file robots.txt:

  1. Create a text file named robots.txt.
  2. Specify the User-agent and Disallow directives for each type of search engine crawler, specifying which pages or directories of the site you want to block from indexing.
  3. Save the file and upload it to the root of your website.


  • After creating an XML sitemap, add its URL to the Google Search Console so that the search engine finds and indexes your site faster.
  • Regularly update your XML Sitemap whenever you add new content to your website.
  • Make sure that the robots.txt file does not block access to important pages of the site.

The XML Sitemap and robots.txt file are simple but very important files that will help search engines find and index your website more efficiently. You can create these files yourself using online generators or manually.

How to optimise content for Google? Is it enough to just use keywords, or are there other important aspects?

Imagine you are an artist painting a picture. You can use the best paints and brushes, but if you don’t have a vision, an idea and a composition, your painting will be just a collection of coloured spots.

The same goes for content: keywords are an important element of SEO, but not the only one. To create content that Google, and most importantly, your users, will love, you need to take into account many other aspects.

Content optimisation for Google is a complex task that includes:


  • Search query relevance: content should answer the question that the user has entered into Google.
  • Keyword Targeting: Use keywords that match the topic and search intent of the user. But don’t overdo it! Google does not like spam, so use keywords organically, weaving them into the text naturally.


  • Uniqueness: Do not copy content from other sites! Google appreciates originality.
  • Informative: Content should be useful, interesting and provide valuable information for the user.
  • Grammar: Write competently, following the rules of punctuation and style.
  • Structured: Divide the text into paragraphs, use subheadings, lists, tables, etc. to make it easier to understand the information.


  • Page loading speed: Content should load quickly so that the user does not lose interest and does not go to competitors.
  • Mobile Responsiveness: Content should be displayed correctly on various devices, including smartphones and tablets.
  • Navigation: The user should easily find the necessary information on the site.
  • Emotionality: Content should evoke emotions in the user: interest, joy, surprise, sadness, etc.
  • Visual Content: Use images, videos, infographics to make your content more attractive and memorable.
  • Call to action: encourage the user to take the target action: subscribe to the newsletter, leave a comment, make a purchase, etc.

Technical optimisation:

  • Title and description meta tags: write attractive and informative meta tags that will encourage the user to click on your site in the search results.
  • Alternative text for images: add alternative text for images using keywords. This will help your images appear in Google Images search results.
  • Structured Data: Use structured data markup to give Google more information about your content.

Remember: Content optimisation is not a one-time event, but an ongoing process. Analyse the results, follow new SEO trends, and constantly improve your content to make it relevant, interesting, and useful for your users.

When should you turn to SEO specialists? What are the advantages of professional SEO optimisation compared to independent SEO?

Imagine that you are sick. You can try to treat yourself by reading tips on the Internet, but most likely this will not give the desired result. It is better to see a doctor who has the experience, knowledge and special tools for diagnosis and treatment.

The same goes for SEO. Self-optimisation can be effective at the initial stage, but to achieve serious results, it is better to turn to SEO specialists.

When should you contact SEO specialists?

  • Complex site:If your site has a complex structure, many pages, dynamic content, you will need the help of SEO specialists who can develop an individual optimisation strategy.
  • High Competition:If you work in a highly competitive niche, it will be very difficult to compete with the big players on your own. SEO specialists will help you develop an effective promotion strategy that takes into account the specifics of your niche.
  • Limited resources:SEO is a time-consuming process that requires in-depth knowledge and constant monitoring. If you don’t have the time and resources to optimise your website on your own, it’s better to entrust this task to professionals.
  • Serious SEO issues:If your website has been hit by Google filters, has technical errors, indexing problems, it will be very difficult to solve these problems on your own. SEO specialists have the experience and knowledge necessary to fix serious SEO problems.

Advantages of professional SEO optimization:

  • Depth analysis:SEO specialists will conduct a detailed analysis of your website, competitors, and target audience to develop an effective SEO strategy.
  • Individual approach:A SEO strategy is developed taking into account the specifics of your business, goals, and budget.
  • An integrated approach:SEO specialists use a variety of promotion methods: technical optimisation, content marketing, link building, etc.
  • Use of professional tools:SEO specialists have access to paid SEO tools that provide advanced analysis and optimisation capabilities.
  • Continuous monitoring and analysis of results: SEO specialists monitor the effectiveness of promotion, make the necessary adjustments to the strategy and provide you with regular reports.


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