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Published: 24.06.2024

Last update: 03.07.2024

Creating a website for business in Ukraine: Step-by-step guide for beginners

Creating your own website, in the era of information technology, where the virtual world is intertwined with the real world, is becomin...

article on 37 minutes

Creating a website for business in ukraine: step-by-step guide for beginners


Creating your own website, in the era of information technology, where the virtual world is intertwined with the real world, is becoming a key success factor for any business in Ukraine. It is not just a fashionable trend, but a strategic tool that opens wide horizons of opportunities for companies and contributes to their rapid development.

The website acts as a virtual showcase, presenting your company to the world 24/7, regardless of geographical boundaries and time zones. It allows you to interact effectively with your customers, building strong and lasting relationships. On the site you can provide comprehensive information about your products and services, share current news and promotions, receive feedback from customers and promptly respond to their needs.

What’s more, a website is a powerful tool for expanding your audience and attracting new customers. Optimising your site for search engines makes it easy for potential customers to find you online, and integration with social media helps spread the word about your company to a wider audience.

Creating a website for business in ukraine: step-by-step guide for beginners

Stages of website creation: from idea to launch: from idea to launch

Designing a website is a complex process that requires careful planning and consistent implementation of each stage. To get a quality turnkey website, it is important to follow a clear structure and consider all the nuances. From goal setting to testing and launch, each step brings you closer to creating an effective online resource for your business.


Defining the goals and target audience of the site

Before diving into the world of website development, it is important to clearly outline the goals you want to achieve with it. Will it be a business card site to present your company and services? Or maybe you plan to create an online shop to sell goods online? Defining the purpose of the site affects its structure, design and functionality.

  • increase sales: If the main goal is to increase sales, the site should be easy to shop, with an intuitive interface and online payment options.
  • Lead Generation: In order to attract potential customers, it is important to provide convenient feedback forms, integration with CRM systems and availability of attractive offers to attract potential customers.
  • Brand awareness: A website can be an effective tool for shaping a company’s image. Quality content, unique design and social media activity will help to increase brand awareness.
  • Customer information: Corporate website can contain information about the company, its activities, news, contacts, etc.

In addition to goals, it is important to identify the target audience of the site. Understanding the needs, interests and behavioural traits of your potential customers allows you to create a site that is as relevant and attractive to them as possible.

  • Demographics: age, gender, place of residence, income level.
  • Interests: hobbies, field of work, lifestyle.
  • Behavioural characteristics: how users search for information online, what devices they use, what sites they visit.

Identifying the target audience helps in choosing the design, content and marketing strategies to promote the website.

Clear understanding of your goals and target audience is the foundation on which a successful website is built.

  • Competitor Analysis: Research competitor sites, identify their strengths and weaknesses to create a site that will stand out from them.
  • Study trends: Keep up with current web design and technology trends to keep your site current and in line with user expectations.

By considering all these aspects, you are laying a solid foundation for further developing a website that will work effectively towards your business goals.

Creating a website for business in ukraine: step-by-step guide for beginners

Structure and content planning: architecting your online space

After defining your goals and target audience, the next step in the exciting journey of building a website is to plan its structure and content. It’s like creating an architectural plan for your online space, where each element has its place and purpose. This key step defines the logic of organising information, provides easy navigation for users and lays the foundation for further SEO-optimisation.

Site structure is the skeleton of your online resource, defining the hierarchical arrangement of pages and sections. It should be logical and intuitive, like a treasure map that leads the user to the right information without too much effort. The structure of the site directly affects usability – usability, which is one of the key factors in the success of any web project.

The main elements of the site structure:

  • Main page: is the showcase of your online shop, which should attract attention and interest visitors. This is where key information about the company, its services and benefits are placed.
  • Service/goods pages: is a detailed catalogue of your offers, where each product or service is presented with all the necessary characteristics, images and the possibility of ordering.
  • About page: this is where you tell your brand story, share your mission and values, introduce your team – in short, build trust and customer loyalty.
  • Blog: it is a platform for publishing articles, news, tips and other useful content that attracts a target audience, increases expertise and improves SEO promotion.
  • Contacts: this is information about ways to contact the company – address, phone, email, feedback forms. Easy communication increases trust and conversion.

Site content is the muscle and soul of your online space that gives it life and meaning. These are texts, images, videos, and other materials that tell about your company, its products and services, and provide useful information to your target audience. Quality content attracts visitors, keeps them on the site, encourages them to take action and turns them into customers.

Basic principles of content creation:

  • SEO-optimisation: using keywords and phrases that will help the site rank high in search engines and attract organic traffic.
  • Uniqueness: content should be original and not copy material from other sites. This is not only an ethical aspect but also an important factor for SEO.
  • Relevance: content should be relevant to the site’s theme and the interests of the target audience. This ensures user engagement and retention.
  • Structured: use of headings, subheadings, lists and other formatting elements to make the information easy to read and comprehend.
  • Visual content: images and videos make content more attractive and informative.

Efficient planning of structure and content is the key to a user-friendly and informative website, which helps attract and retain users and improves SEO promotion.

Tools for planning:

  • Site Map: a visual representation of a site’s structure that helps users and search engine robots navigate the site.
  • Prototyping: creating mock-ups of website pages to visualise its structure and design.

Careful planning at this stage avoids many problems in the future and ensures a successful turnkey website development that will work effectively towards your business goals.

Creating a website for business in ukraine: step-by-step guide for beginners

Choosing a domain name and hosting: the address and foundation of your online home

After you have planned the structure and content of your future website, it’s time to choose its name and place of residence in the virtual world. Domain name is the address of your site on the Internet, by which users can find it, and hosting is the server where all the files and data of your web resource are stored. Choosing a domain name and hosting is an important step in building a website that affects its recognisability, accessibility and effectiveness.

Domain name: is your unique online identifier, like a sign on the front of an online shop. It should be concise, easy to remember and associated with your brand or business.

Criteria for choosing a domain name:

  • Relevance: The name should reflect the theme of the site or company name.
  • Simplicity: avoid complex words, special characters and numbers.
  • Briefness: the shorter the name, the easier it is to remember and type into the address bar.
  • Uniqueness: make sure the name is not similar to competitors’ names and does not infringe copyright.
  • Extensions: The most popular extensions are .com, .ua, .net, .org. The choice of extension depends on the target audience and geography of activity.

Hosting: this is the server where all the files of your website are stored – texts, images, videos, scripts. The choice of hosting determines the loading speed of the site, its stability and security.

The types of hosting:

  • Virtual hosting: the most affordable option, suitable for small sites with moderate traffic.
  • Cloud hosting: provides high scalability and reliability, suitable for sites with high traffic and complex requirements.
  • Dedicated Server: Provides full control over the server, suitable for large projects with high security and performance requirements.

Criteria for choosing a hosting service:

  • Reliability: the hosting provider should provide a high level of uptime – server uptime.
  • Speed: the loading speed of a website affects its SEO promotion and user experience.
  • Security: hosting should provide protection against hacker attacks and other threats.
  • Technical support: availability of qualified technical support to help solve any hosting problems.
  • Cost: the cost of hosting depends on its type, resources and functionality.

Choosing the perfect domain name and a reliable hosting provider is just the beginning. Next, there are a few important steps to take to bring these two elements together and create a solid foundation for your online space. What to do next?

DNS must be configured:

  • DNS (Domain Name System) is a domain name system that translates domain names into IP addresses of servers. After registering a domain and choosing a hosting service, you need to configure DNS to associate your domain name with the hosting service.
  • Change DNS servers: In the domain settings, specify the DNS servers provided by your hosting provider. This will allow DNS servers to find your site by its domain name.
  • Waiting time: After changing DNS servers, it may take some time (from a few hours to 48 hours) before the changes take effect.

A successful choice of domain name and hosting, as well as proper DNS configuration, is the first step to a successful launch and prolongation of your business.

Creating a website for business in ukraine: step-by-step guide for beginners

Website design development: harmony of aesthetics and functionality

Imagine that your website is a virtual house where every element has its place and importance. After laying a solid foundation – a domain name and hosting – it’s time to tackle its exterior and interior. Site design is not just an aesthetic shell, but a holistic system that combines attractiveness, functionality and usability to create a positive impression of your brand and encourage visitors to take action.

Adaptive design: usability on any screen

In the age of mobile technology, adaptive design is not just a trend, but a necessity. Your website should display correctly on smartphones, tablets and computers, providing a user-friendly experience regardless of the device. After all, users are increasingly using mobile devices to search for information, shop and socialise online.

Site usability: intuitiveness and comfort

Usability is the usability of a website, its intuitiveness and logic. Visitors should easily find the necessary information, navigate the site and take targeted actions without unnecessary effort. Clear structure, convenient layout of elements, clear navigation and easy access to content are the key usability principles that ensure a positive user experience.

Visual hierarchy: emphases and priorities

Website design should emphasise the importance of various elements, directing the user’s attention to key information and prompting action. <Visual hierarchy is created through size, colour, fonts and other visuals, forming a logical sequence of content perception.

Colour palette: emotions and associations

Colours influence our emotions and perception of information. Choose colours that match your brand, its values and your target audience. The colour palette should be harmonious and create the desired atmosphere – trustworthy, professional, creative or energetic.

Fonts: readability and style

Fonts should be readable and harmonise with the overall style of the site. Choose fonts that match your brand and target audience, ensuring a comfortable reading and perception of information.

Images and videos: visual appeal

High-quality images and videos attract attention, illustrate content and make a website more appealing. They help tell your brand story, showcase products and services, and create an emotional connection with your audience.

Website design is a constant evolution that requires attention to detail, an understanding of user needs, and the ability to combine aesthetics with functionality. By investing in professional design, you are investing in your brand and its success in the online world.

Creating a website for business in ukraine: step-by-step guide for beginners

CMS selection and technical implementation: from idea to live website

Having created an attractive website design, it’s time to breathe life into it and turn a static picture into an interactive online space. Technical implementation is the magic that turns an idea into a functional web resource that meets all your requirements and expectations. One of the key tools in this process is CMS (Content Management System) – a content management system that allows you to easily manage your website without the need for programming knowledge.

WordPress: the king of CMS

Among the variety of CMS, WordPress occupies a special place. This is the most popular platform in the world, which has won the hearts of millions of users with its simplicity, flexibility and power. WordPress is an ideal choice for websites of any complexity – from simple business card sites to large-scale online shops and corporate portals.

Benefits of WordPress:

  • Intuitive interface: Even without technical knowledge you can easily add, edit and delete content, images, videos and other site elements.
  • Flexibility and extensibility: Thousands of free and paid plugins and themes allow you to extend the functionality of the site and adapt it to your needs.
  • SEO-Friendly: WordPress has inbuilt SEO optimisation tools, as well as many plugins to help improve a site’s position in search engines.
  • Security: WordPress is regularly updated to ensure that the site is protected from hacker attacks and other threats.
  • Community and Support: A large community of WordPress users and developers are always ready to help and support you.

From design to code: professional implementation

Transforming design into code requires deep technical knowledge and experience. Layout, programming, integration with databases – these are complex processes that are better to entrust to professionals. Duli.online web studio has many years of experience in creating websites on WordPress and will help bring your project to life, ensuring quality, efficiency and compliance with all requirements.

Site builders: limited options

There are online website builders that offer an easy way to create websites without programming knowledge. However, they have a number of disadvantages:

  • Limited functionality: Site builders usually offer a limited set of features, which may not suit your needs.
  • Template design: Websites created on builders often look formulaic and lack uniqueness.
  • SEO issues: Site builders may have limited SEO optimisation capabilities.
  • Platform Dependency: You are dependent on the builder platform and cannot move the site to another hosting.

WordPress is a powerful and flexible tool that allows you to create websites of any complexity. Entrust the technical implementation of your project to the professionals of Duli.online web studio, and your website will become an effective tool for achieving your business goals.

Creating a website for business in ukraine: step-by-step guide for beginners

Filling your website with content: the voice of your brand

The technical framework of the site is ready, the design attracts the eye, and the CMS is waiting to be filled. It’s time to give your site a voice – fill it with quality, informative and interesting content that will attract your target audience, increase your expertise and help you achieve your business goals. Content is the king of the online world, and the success of your web project depends on its quality.

Content types:

  • Text content: Articles, news, descriptions of products and services, “About” and “Contact” pages – text content is the basis of any website.
  • Visual content: Images, photos, illustrations, infographics – visual content attracts attention, illustrates text and makes the site more appealing.
  • Video content: Videos, presentations, webinars – video content is gaining popularity, allowing you to effectively communicate information to your audience.
  • Audio content: Podcasts, audiobooks, music – audio content enhances the perception of information and makes the site more interactive.

Principles of creating quality content:

  • Audience value: Content should be useful, informative and interesting to your target audience. Solve problems, answer questions, provide expert advice.
  • Uniqueness: Create original content that will set you apart from your competitors. Avoid copying and plagiarism.
  • SEO Optimisation: Use keywords and phrases that will help your site rank higher in search engines.
  • Structured and readable: Use headings, subheadings, lists and other formatting elements for easy reading.
  • Regularity: Publish new content regularly to keep your audience interested and improve SEO promotion.

The process of populating a website with content:

  1. Content Strategy: Develop a content strategy that defines goals, target audiences, topics and content formats.
  2. Content creation: Text writing, image and video creation, audio recording.
  3. Content Optimisation: SEO optimisation, mobile adaptation, error checking.
  4. Publishing and promotion: Publishing content on the website, promotion on social media and other channels.

Quality content is an investment in your brand that delivers long-term results. It engages your target audience, builds trust, builds loyalty and helps you achieve your business goals.

Creating a website for business in ukraine: step-by-step guide for beginners

Testing and launching a website: the path to a successful start-up

Your website is like a ship ready to set sail on the vast ocean of the Internet. Its hull – the technical implementation – is sturdy and reliable, its sails – the design – are eye-catching, and its cargo – the content – is valuable and useful. But before hoisting anchor and setting sail, it’s important to thoroughly test all systems and make sure the ship is ready for any challenge. Testing a website is the key to its flawless operation and positive user experience, ensuring a successful launch and further development.

Functional testing: a robustness check

The first stage of testing is to check all the functions of the site for correct operation. Feedback forms, comment systems, search, online payment – each element should work like a Swiss watch, ensuring convenience and efficiency of use.

Usability testing: comfort and intuitiveness

The next step is to evaluate the usability of the site. How easy is it for users to find the information they need, navigate the site and take targeted actions? Intuitive navigation, clear structure, convenient layout of elements and easy access to content are key usability principles that ensure a positive user experience and increase conversion rates.

Cross-browser and cross-platform testing: versatility

Your website should look perfect on any device and browser. Cross-browser and cross-platform testing ensures that your site displays and functions correctly across multiple platforms and browsers, ensuring accessibility to a wide audience.

Performance testing: speed and stability

Website loading speed and performance under load are important factors affecting user experience and SEO promotion. Performance testing allows you to identify and eliminate bottlenecks, ensuring fast and stable website performance.

Security testing: defence against threats

Website security is a priority. Security testing allows you to identify and eliminate vulnerabilities, protecting your site from hacker attacks and other threats.

Launching the website: starting a new journey

With testing successfully completed, it was time to hoist the sails and set sail. Launching a website is an exciting moment that requires careful preparation and attention to detail. Choose a launch date and time, inform your audience, set up monitoring and be ready for new challenges and opportunities.

Launching a website is not the finish line, but the beginning of an exciting journey that requires constant development, updating and improvement. With a solid foundation, attractive design, quality content and thorough testing, your site will successfully ride the waves of the internet and reach new horizons.

Creating a website for business in ukraine: step-by-step guide for beginners

Options for creating a website: choosing the best way

Building a website is an exciting process, but choosing the right approach can raise many questions. Should you order a website from a web studio or try create a website yourself? Each option has its advantages and disadvantages, and the price of creating a website can vary depending on the complexity of the project and the chosen approach.

Let’s look at the different options for building a website and compare them to help you choose the best way to go about your online project.

Creating a website for business in ukraine: step-by-step guide for beginners

Self-creation of a website: a journey into the world of webmastery

For those who strive for independence, like to explore new horizons and realise their own ideas, the independent creation of a website from scratch is a fascinating journey into the world of webmastery. Modern technologies and tools make this process accessible to everyone, regardless of the level of technical knowledge. It’s like building your own house – from laying the foundation to finishing the interior – where every step is filled with creativity and pleasure from the result.

Tools for web travellers:

  • Site builders: These are like LEGO sets for websites, where you can easily assemble pages from pre-made blocks using an intuitive drag-and-drop interface. Wix, Weebly, Squarespace are just some of the popular builders that offer a wide range of templates and features.
  • CMS WordPress: It is a versatile platform that gives you the freedom and flexibility to create a website of any complexity. WordPress is like a Swiss knife of web development, where thousands of plugins and themes allow you to realise any ideas.
  • Free Online Courses and Guides: The internet is a limitless ocean of knowledge, where you will find many free online courses, guides and tutorials to help you learn the basics of web development and build a website yourself.

Benefits of creating a website on your own:

  • Savings: You save money on web studio services by investing resources in your own development and tools.
  • Full control: You are the captain of your ship, steering the course and making all the decisions. You have full control over the creation process, design and content of the site.
  • Learning and development: Every step is a new discovery, a new skill, a new opportunity. You gain valuable knowledge and experience in web development, which can become the basis for further professional growth.
  • Flexibility: You can make changes and updates to the site at any time, adapting it to your needs and market changes.

Challenges on the web traveller’s journey:

  • Time and effort: Building a website from scratch requires a significant investment of time and effort. It is like building a house, where every step – from the foundation to the roof – requires attention and patience.
  • Technical difficulties: You may encounter technical obstacles along the way, especially if you are new to web development. But fear not – online communities and forums are always ready to help and support.
  • Limited Features: Self-built websites may have limited functionality and design, especially if you use website builders.
  • SEO Optimisation: Doing SEO on your own can be a daunting task for beginners. But with time and experience, you can master this important skill.

Building a website on your own is an exciting journey that opens up new horizons and opportunities for you. If you are ready for challenges, this adventure has brought

Creating a website for business in ukraine: step-by-step guide for beginners

Contacting a web studio: professionalism and efficiency

For those who value their time and strive for flawless results, turning to a web studio is the best choice. A professional team of web developers, designers and marketers will take care of creating and promoting your website, ensuring efficiency, quality and compliance with all requirements. It is like ordering the construction of a house from an experienced construction company – you get the finished result “turnkey”, taking into account all your wishes and needs.

Benefits of contacting a web studio:

  • Saving time and effort: You free up your time and resources by entrusting website creation to professionals.
  • Professionalism and experience: The web studio has a team of experienced professionals who have all the necessary knowledge and skills to create a quality website.
  • Unique Design: Web designers will create a unique website design that matches your brand and target audience.
  • Complex functionality: Web developers implement any website functionality, from simple feedback forms to complex integrations with CRM systems and payment gateways.
  • Technical Support: The web studio provides technical support for the website after its launch, helping to resolve any issues and make any necessary changes.

Geography of services:

Web studios operate all over Ukraine, providing quality services in different cities. Duli.online works for clients all over the world, but most often our clients ask about:

  • Creation of the site in Kiev
  • Development of sites in Kharkov
  • Web Studio Services in Lviv
  • Development of sites in Odessa
  • Creation of sites in Dnipro

Turning to a web studio is an investment in your business that produces long-term results.

Creating a website for business in ukraine: step-by-step guide for beginners

The cost of creating a website: what is more profitable to create yourself, or order from a web studio for website development?

The choice between creating a website yourself and contacting a web studio is a choice between an investment of time and an investment of money. The price of creating a website depends on the chosen option, the complexity of the project and your individual needs. It is important to understand what you are paying for and what benefits you get.

Self-created website:

  • Website builders: The cost of using website builders usually includes a monthly or annual subscription, which depends on the chosen plan and functionality.
  • Total cost: Taking into account the cost of the platform, hosting, domain and possible additional tools, the independent creation of the site can cost you around 200 dollars.

Referring to a web studio:

  • Project cost: The cost of creating a website by a web studio is calculated individually, taking into account the complexity of the project, design, functionality, SEO-optimisation and other factors.

Unique offer from Duli.online

Understanding the needs of small and medium-sized businesses, Duli.online web studio offers a unique opportunity to create a website for $200. We are ready to develop for you a business card website or landing page with basic functionality and responsive design that will be an effective tool for your online presence. Contact us to discuss the details and start building your website today!

Cost comparison:

  • Initial costs: Building a website on your own may seem like a more affordable option at first glance. However, given the time and effort involved, as well as possible technical difficulties, contacting a web studio may be a more effective solution.
  • Long-term costs: Websites created by a web studio are usually of higher quality and efficiency, which can lead to a greater return on investment in the long run.
  • Hidden cost: Take into account the hidden cost of self-creating a website – your time, effort, possible mistakes and problems that may arise in the process.

Selecting the best option:

The choice between creating a website on your own and contacting a web studio depends on your individual needs, budget and goals. If you value your time, strive for a professional result and want to get a quality website at an affordable price, then contacting Duli.online web studio is the best choice.

We can help you create a website that will work effectively towards your business goals, providing value for money.

Creating a website for business in ukraine: step-by-step guide for beginners

Website promotion and customer acquisition: the path to online success

Building a website is just the first step on the road to online success. In order for your web resource to bring results, it is important to ensure its visibility in search engines and attract a target audience. SEO promotion, contextual advertising and other Internet marketing methods will help you achieve this goal.

Let’s take a look at the basic tools and strategies that will help you promote your site and attract customers.

Creating a website for business in ukraine: step-by-step guide for beginners

SEO-optimisation of the website: conquering the top of the search results

Imagine that your website is a ship that has set sail on the vast ocean of the Internet. But how to make sure that your ship is not lost among thousands of others, but docked on the shores of success? SEO-optimisation (Search Engine Optimisation) is like a navigational map, compass and sails that guide your ship to the top of the search engines, where your target audience will see it. SEO promotion is not just a set of techniques, but an entire philosophy that helps your website become visible, authoritative and attractive to search engine robots and users.

Secrets of SEO maps:

  • Technical SEO Optimisation: It is like a strong hull of a ship that ensures its reliability and stability. Load speed, mobile adaptation, structured data, proper sitemap are just some of the technical aspects that affect the ranking of a website.
  • Internal Optimisation: These are like navigational aids and compasses that determine your course and direction of travel. The use of keywords, meta tags, titles, internal links are tools that help search engine robots understand what your site is about and who it will be useful to.
  • External Optimisation: It’s like the wind that fills the sails and propels the ship forward. Getting links from other authoritative sites, social media activity, media mentions – these are signals that indicate the popularity and authority of your site.

Benefits of an SEO journey:

  • Stable organic traffic: SEO promotion brings a steady stream of visitors from search engines who are looking for exactly what you offer. It’s like a tailwind bringing new customers to you.
  • High conversion rate: Organic traffic usually has a higher conversion rate than traffic from other sources because visitors come to your site for a specific purpose. They are already interested in your products or services, and all you have to do is convince them to make a purchase or order a service.
  • Long-term results: SEO promotion is a long-term investment that produces results over a long period of time. It’s like building a lighthouse that will light the way to your site for generations of users.
  • Boosting trust: High search rankings increase trust in your brand. Users perceive sites that are on the first pages of a search as more authoritative and trustworthy.

Stages of SEO Expedition:

  1. SEO audit: It’s like inspecting a ship before setting sail. By analysing the site and identifying the problems that prevent it from being promoted in search, you can avoid pitfalls and ensure a successful start.
  2. Developing an SEO strategy: It’s like making a travel plan where goals, target audience, keywords and promotion methods are defined.
  3. Technical Optimisation: This is like repairing and upgrading a ship, which improves its performance and makes it more manoeuvrable and faster.
  4. Content Optimisation: It’s like filling a ship with valuable cargo that will be interesting and useful to your target audience.
  5. External Optimisation: It’s like making friendships with other ships, which will help you get support and expand your capabilities.
  6. Monitoring and Analysis: It’s like monitoring your course and adjusting your route depending on weather conditions and other factors. Tracking your progress, analysing performance and making necessary adjustments to your strategy keeps you on course for success.

SEO promotion is a fascinating journey that requires professional knowledge, experience and continuous improvement. Turning to SEO specialists will help you avoid pitfalls, choose the right course and reach the top of search engines, where your site will meet with success and recognition.

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Contextual advertising: sniper precision in the world of internet marketing

Imagine that your website is a shop offering unique products, but located on a quiet street where it is rarely noticed by passers-by. Contextual advertising is like a brightly coloured signage that attracts the attention of the very people who are looking for exactly what you offer. It’s not just an advert, but a targeting tool that allows you to reach potential customers at the right time and place. Contextual advertising is sniper precision in the world of internet marketing that delivers fast and measurable results.

The advantages of contextual advertising:

  • Fast results: Contextual advertising is not a marathon, but a sprint. It starts working as soon as the campaign is launched, bringing targeted traffic to the site and generating leads. It’s like opening a shop on a busy street, where the flow of potential customers doesn’t stop.
  • Targeting: Forget about throwing leaflets to the wind. Contextual advertising allows you to tailor the display of ads to a specific target audience based on interests, demographics, geolocation, online behaviour and more. It’s like an invitation to an exclusive event where only those people who are really interested in your offers gather.
  • Budget control: You decide how much you are willing to spend on advertising. Contextual advertising systems allow you to set a daily or monthly budget and control your spending in real time. It’s like smart shopping, where you choose only those products that you really need and are within your financial means.
  • Measurability of results: Contextual advertising systems are like experienced accountants who keep detailed statistics and report on every penny spent. You can track the number of impressions, clicks, conversions and other metrics, allowing you to evaluate the effectiveness of your campaign and optimise it for better results.

Types of contextual advertising:

  • Search Ads: These are ads that appear in search results for specific keywords. When a user searches for information about a product or service, your ad appears in the first positions, attracting their attention.
  • Thematic Ads: These are adverts that are displayed on websites that are relevant to your business. This allows you to reach an audience that is already interested in similar products or services.
  • Remarketing: These are adverts that follow users who have already visited your website, reminding them of your products or services. It’s like a second chance to interest a potential customer who hasn’t yet decided to buy.

Stages of launching contextual advertising:

  1. Defining goals and budget: Before you start shooting, you need to define the goal. Clearly define the goals of the advertising campaign and set a budget that you are willing to spend to achieve those goals.
  2. Select a platform: Choose the contextual advertising platform that best suits your business and target audience. Google Ads, Microsoft Advertising, Yandex.Direct – each platform has its own advantages and features.
  3. Targeting Setup: Define your target and customise your targeting. Customise the display of ads to a specific target audience by interests, demographics, geolocation and other parameters.
  4. Create adverts: Create attractive and informative adverts that will attract attention and drive action.
  5. Startup and monitoring: Unleash your sniper and monitor its progress. Track campaign performance, analyse statistics and make necessary adjustments to achieve maximum results.

Contextual advertising is a powerful tool that can help you quickly attract targeted traffic, increase sales and achieve the results you want.

Creating a website for business in ukraine: step-by-step guide for beginners

Other promotion methods: expanding the horizons of online marketing

Contextual advertising and SEO optimisation are powerful engines accelerating your path to online success. However, apart from these basic tools, there are many other methods that can help you expand your online marketing horizons, attract new audiences and strengthen your brand’s position in the digital space.

Social media: communication and engagement

Today, social networks are not just platforms for communication, but powerful tools for business promotion. Creating pages on Facebook, Instagram, LinkedIn and other social networks allows you to:

  • Engage with your target audience: Share interesting content, respond to comments, run polls and contests, build a community around your brand.
  • Build brand awareness: Post promotional posts, collaborate with bloggers, participate in themed groups and events.
  • Generate leads: Launch advertising campaigns to collect contacts of potential customers.
  • Stimulate sales: Run promotions and sales, offer exclusive deals for subscribers.

Email marketing: personalized dialogue

Sending emails is an effective tool for keeping in touch with customers, informing them about news and promotions, and encouraging repeat sales. Using email marketing, you can:

  • Segment your audience: Send personalised emails tailored to the interests and needs of different customer groups.
  • Automate Newsletters: Set up automatic newsletters that will be sent in response to specific user actions.
  • Track results: Analyse opens, conversions and conversions to evaluate the effectiveness of your mailings and optimise them.

Content marketing: value and expertise

Creating and sharing quality content – articles, blogs, infographics, videos – engages your target audience, increases expertise, and improves SEO promotion. Content marketing helps you:

  • Attract your target audience: Create content that caters to the interests and needs of your potential customers.
  • Position yourself as an expert: Share your knowledge and experience, provide useful tips and advice.
  • Improve SEO: Use keywords and optimise content for search engines.

Partner marketing: a joint path to success

Partnering with other businesses and websites allows you to expand your audience and reach new customers. Affiliate marketing can include:

  • Link Exchange: Place links to your partners on your site, and they on theirs.
  • Joint promotions and contests: Host joint events with partners to attract a larger audience.
  • Cross-promotion: Promote your partners’ products and services on your site, and they promote yours.

Video marketing: the power of visual content

Video content is gaining popularity, allowing you to effectively convey information to your audience and evoke an emotional response. Creating videos, presentations, webinars and other video content can help you:

  • Grab attention: Video content is more engaging and memorable than text content.
  • Show your product in action: Demonstrate your products and services in video format.
  • increase engagement: Video content encourages greater audience engagement.

By using different promotional methods, you create a holistic and effective online marketing strategy that will help you succeed in the digital space.

Remember that choosing the best tools depends on your goals, target audience and budget. Experiment, combine different methods and find what works best for your business.

Online marketing is a constant evolution and search for new opportunities. Be open to experimentation, follow the trends and develop together with the digital world!

Creating a website for business in ukraine: step-by-step guide for beginners


Building a website is not just a technical task, but a complex process that requires a strategic approach, creativity and a deep understanding of your business needs. From initial idea to customer engagement, every step along the way matters.

Careful planning identifies the goals, target audience and key functions of the website, laying the foundation for its successful implementation. Professional design and development ensures an attractive appearance, easy navigation and flawless functionality to create a positive user experience. Effective website promotion through SEO optimisation, contextual advertising and social media helps to attract the target audience and turn visitors into loyal customers.

Choosing the right approach, tools and strategies is the key to creating an effective website that will become a powerful engine for the development of your business. Don’t hesitate, because every day is a new opportunity to achieve success in the online world.

Start building your own website today and open new horizons for your business!

10 steps for developing a Website for your Business (yeeply.com)

How to choose a domain name – GoDaddy Blog

Small Business Success – The Importance of Online Presence Pride Web Design Cork Blog (pridedesign.ie)

Vlad Likhovid
Vlad Lykhovid

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Frequently Asked Questions

How much does it cost to create a website for business in Ukraine?

The cost of creating a website for a business in Ukraine can vary significantly depending on many factors. There is no universal price, as each project is unique and requires an individual approach.

The main factors that influence the cost of website development:

  • Site type: Business card site, landing page, online store, corporate website, portal – each type has its own complexity and requires different resources for development.
  • Design: A unique design developed from scratch will cost more than using a ready-made template.
  • Functionality: The more functions the site has (for example, online payment, integration with CRM, personal account), the higher the development cost will be.
  • Content volume: Filling the site with texts, images, videos also affects the final price.
  • SEO optimisation: If you want your site to rank high in search engines, you need to invest in SEO promotion.
  • Development time: If you need a website urgently, the cost may increase.
  • Choosing a contractor: The prices of freelancers, small web studios, and large digital agencies will differ.

Approximate prices for website development in Ukraine:

  • Business card: from $300.
  • Landing: from $ 200.
  • Online store: from $ 1000.
  • Corporate website: from $2000.
  • Web Portal: from $5000.

How to determine the cost of creating a website for your business?

The best way to get an accurate cost estimate is to contact a web studio or freelancer with a detailed description of your project. Experts will analyse your needs and offer you the best solution based on your budget.

How to choose a web studio for website development?

Choosing a web studio for website development is an important step that affects the success of your online project. When you turn to professionals, you invest in quality, efficiency, and long-term results.

What to look for when choosing a web studio:

  • Portfolio and experience: Study the studio’s portfolio, pay attention to the design style, complexity of projects, and industries in which the company operates. Make sure the studio has experience with projects similar to yours.
  • Team: Learn more about the studio team – the number of employees, their qualifications and experience. It is important that the team includes designers, developers, SEO specialists, and other specialists necessary for the successful implementation of your project.
  • Technologies: Find out what technologies the studio uses to develop websites. Make sure they meet modern standards and requirements of your project.
  • Development process: Learn about the process of website development in the studio – stages, deadlines, reporting system. It is important that the process is transparent and understandable to you.
  • Communication: Pay attention to how the studio communicates with clients. It is important that communication is prompt, efficient, and convenient for you.
  • Price and terms of cooperation: Compare prices and terms of cooperation of different studios. Choose the studio that offers the best value for money.
  • Customer reviews:Read customer reviews about the studio to learn about their experience of cooperation.

Additional recommendations:

  • Apply to several studios: Don’t limit yourself to one studio, compare offers from several companies to choose the best option.
  • Ask questions: Feel free to ask questions about experience, technology, development process, and other aspects that interest you.
  • Pay attention to the details: Pay attention to how the studio draws up its documents, corresponds, and communicates with you. This can tell you a lot about their professionalism and approach to work.

Choosing a web studio is an investment in your business. Give this process enough time and attention to choose a reliable partner who will help you succeed in the online world.

What are the benefits of SEO promotion for businesses?

SEO (Search Engine Optimisation) is a set of measures aimed at improving the position of a website in search engine results for certain keywords. Investing in SEO is an investment in the long-term success of your business in the online world.

Advantages of SEO promotion:

  • Increase organic traffic: SEO helps to attract users to your website who are looking for exactly what you offer. This is targeted traffic that has a high potential to convert into customers.
  • Improve brand visibility: High search rankings increase your brand awareness and build trust.
  • Long-term results:SEO is a long-term strategy that brings stable results over time.
  • High Return on Investment (ROI):Compared to other online marketing methods, SEO has a high return on investment.
  • Improve website usability: SEO optimisation involves improving the structure of the site, navigation, and content, making it more user-friendly.
  • Competitive Advantage: High search rankings give you an advantage over competitors who don’t invest in SEO.

SEO promotion is especially important for:

  • Small and medium-sized businesses: SEO helps small companies compete with larger players in the market.
  • Local business: Local SEO helps to attract customers from your region.
  • Online stores: SEO helps to increase sales and profits.
  • Information websites: SEO helps to attract the target audience and increase the number of readers.

SEO promotion is a complex and ongoing process that requires professional knowledge and experience. Contacting SEO specialists will help you develop an effective strategy and achieve the desired results.

Is it possible to create a website on your own and what tools do you need?

Yes, it is quite possible to create a website on your own, even if you have no experience in web development. Modern tools and platforms make the process of creating a website accessible to everyone.

Options for creating a website on your own:

  • Website builders: These are online platforms that offer an intuitive drag-and-drop interface and ready-made templates. Popular website builders: Wix, Weebly, Squarespace, Ucraft.
  • CMS (content management system): This is software that allows you to create and manage a website without programming knowledge. The most popular CMS is WordPress. Other options: Joomla, Drupal.

The tools you’ll need:

  • Domain name: This is the address of your website on the Internet. You can register a domain name with specialised registrars.
  • Hosting: This is the server where your website files will be stored. You can choose different hosting options – from shared hosting to VPS and dedicated servers.
  • Text Editor: For editing code (if you’re using a CMS) or creating content. Popular options: Visual Studio Code, Sublime Text, Notepad++.
  • Graphic Editor: For creating and editing images. Popular options: Photoshop, GIMP, Canva.

Advantages of creating a website on your own:

  • Cost savings: You do not spend money on web studio services.
  • Full control: You have full control over the design and functionality of the site.
  • Learning and development: You gain new knowledge and skills in web development.

Disadvantages of creating a website on your own:

  • Time and effort: Creating a website on your own takes time and effort, especially if you are a beginner.
  • Technical difficulties: There may be technical issues that you will have to resolve on your own.
  • Limited capabilities: Sites created on builders or CMS may have limited functionality and design.


Creating a website on your own is a real opportunity for those who are willing to invest time and effort. However, if you need a complex website with a unique design and functionality, it is better to turn to professionals.

How to attract customers to your website after its launch?

Launching a website is only the first step. For your website to deliver results, you need to attract your target audience and convert visitors into customers.

Effective methods of attracting customers:

  • SEO promotion: Improving the position of the site in search engines for keywords that match your products or services.
  • Contextual advertising: Placement of advertisements in search engines and on thematic websites.
  • Social networks: Creation and promotion of pages in social networks, launch of targeted advertising.
  • Email marketing: Collecting a database of email addresses and sending email campaigns with information about promotions, news, and special offers.
  • Content marketing: Creation and publication of useful and interesting content that will attract the target audience.
  • Affiliate marketing: Collaboration with other sites and bloggers for mutual promotion.
  • Video marketing: Create and post video content on YouTube and other platforms.
  • Hosting webinars and online events: This is an effective way to engage your target audience and demonstrate your expertise.
  • Participation in exhibitions and conferences: This allows you to meet potential customers and partners.
  • Loyalty programmes and bonuses: Encourage customers to return to your site by offering them discounts, bonuses, and other privileges.


  • Define the target audience: Before you start attracting customers, you need to clearly understand who your target audience is.
  • Choose the best methods: The choice of customer acquisition methods depends on your target audience, budget, and business specifics.
  • Analyse results: Track the effectiveness of each method, analyse the results, and make adjustments to your strategy.

Customer acquisition is an ongoing process that requires a comprehensive approach. Using various methods and tools, you can increase traffic to your website, attract the target audience, and succeed in online business.

What are the types of websites for business and which one to choose?

The type of website you choose depends on the specifics of your business, the goals you set for yourself, and your budget. Each type of website has its own advantages and disadvantages, which are important to consider when choosing.

The main types of websites for business:

  • A business card website: This is the simplest and most affordable option. It contains basic information about the company, its services and contacts.
    • Advantages: Low development cost, speed of creation.
    • Disadvantages:Limited functionality, not suitable for selling goods online.
  • Landing page: A one-page website aimed at converting visitors into leads or customers.
    • Benefits:High conversion, efficiency for promoting individual products or services.
    • Disadvantages: Not suitable for posting a large amount of information.
  • Online store: A website for selling goods online.
    • Abenefits: Ability to sell goods 24/7, expanding sales geography.
    • Disadvantages:High development cost, the need to integrate with payment systems and delivery services.
  • Corporate website: A website that contains complete information about the company, its activities, products, services, news, etc.
    • Benefits:Shaping the company’s image, attracting customers and partners.
    • Disadvantages:High cost of development and support.
  • Web portal: A large website with a variety of content and functionality.
    • Benefits:The ability to reach a wide audience, create a community around your brand.
    • Disadvantages: Very high cost of development and support.

How to choose the type of website:

  • Define your goals:What do you want to achieve with your website? Increase sales, attract leads, increase brand awareness?
  • Take into account the specifics of the business:What products or services do you offer? Who is your target audience?
  • Estimate your budget:How much are you willing to spend on website development and maintenance?

If you’re not sure what type of website you need, contact a web studio for a consultation. Our experts will help you make the right choice and develop a website that meets your needs and budget.


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