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Published: 24.06.2024

Last update: 24.06.2024

Website business card: Just a business card, or a powerful promotional tool?

Regardless of the size and scope of its business, any modern company today needs an effective online presence. Creating a website is a ...
Development

article on 7 minutes

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Introduction

Regardless of the size and scope of its business, any modern company today needs an effective online presence. Creating a website is a necessary and important step. For many, the first step is a business card site that provides potential customers with basic information about your company or personal brand.

But is it worth considering a business card website only as an online analog of a printed business card? Can it become an effective tool for attracting new clients, partners, and opportunities?

In this article, we will discuss what a business card website is, why it is especially relevant in 2024, what benefits its professional development brings, and how to turn this seemingly simple type of web resource into a customer acquisition channel.

What is a business card website and why do businesses need it in 2024?

A business card website is a compact web resource that introduces users to your company, products, services, or you as a specialist. It usually contains several pages with the most important information. It can be compared to a printed business card, but with much wider capabilities.

Here are the main areas of use for a business card website:

  • Companies with offline business: For restaurants, beauty salons, small shops, workshops, etc. Allows you to place the address, working hours, contacts, and describe services in more detail than on a business card.
  • Independent professionals: Tutors, consultants, coaches, photographers… A business card site creates a professional image and provides detailed information about your portfolio and experience.
  • Launching new products, services: Used as an online landing page with convincing information and a form for pre-orders, registration, etc.
  • Creative personalities: Actors, artists, writers… A business card site becomes an online portfolio, allowing you to conveniently showcase your work.

Business card website in 2024: not only information, but also a promotion tool

A modern user wants to get not only contacts, but also as much information as possible to make a decision. Your business card website is not only a digital analog of a business card, but also a full-fledged tool that should work to achieve the following goals:

  • Building trust: Professional design, relevant information increases the loyalty and trust of potential customers.
  • Expertise statement: Competent informative texts, high-quality photos or videos, testimonials – all this demonstrates your professionalism.
  • Attracting customers: A search-optimized business card site allows you to attract users who have not searched for you.
  • Easy interaction: Forms for applications, feedback, and an online appointment button make it easy to interact with customers.

Advantages of professional development of a business card website

It would seem that a website of several pages is a very small project, and many people choose to save money by using free online builders or buying the cheapest templates. However, professional development provides significant benefits that justify the costs:

  • Experience and knowledge: Developers understand how to make a website not just beautiful, but also easy to use. Usability means that visitors can easily find the information they need, which increases the chances of converting them into customers.
  • Design that shapes impressions: Professional design creates the right first impression of you and your company. Modern visual solutions, website adaptation for different devices, and compliance with your brand book all affect the level of audience trust.
  • SEO-optimization: Even a small website can be optimized for search engines so that it does not get lost in the web. Those who are looking for your services will be able to find you easily.
  • Technical reliability: Websites created by professionals work stably, load quickly, and display correctly in different browsers. This reduces the likelihood of losing a customer due to technical failures.
  • Development capability: Even if you start with a simple business card website, the studio can create it in such a way that it is easy to expand the structure, add new sections and functionality in the future.

This is an important detail: Content

The texts on a business card website should be informative and not overloaded at the same time. Well-structured information, proper selection of keywords for SEO, and convincing calls to action are also part of professionalism. Copywriters and marketers as part of the studio significantly save you time and bring more return on your website.

A business card website is not only an expense, but also an investment with a return

A professional business card website will provide a solid foundation for the development of your online business. It attracts new customers, increases your credibility as a specialist, and creates a positive image of your company.

What does the development of a business card website include: from analysis to launch

Creating an effective business card website is not only technical work but also strategic planning. An experienced web development studio follows a certain procedure to ensure a successful outcome. Here’s what working on a project can consist of:

  1. Analysis and planning:
    • Study of your business or personal brand, target audience, and competitive environment
    • Proposal of a website structure that will optimally meet your goals.
    • Discussion of the budget and terms of the project.
  2. Design and content:
    • Creation of a unique design or adaptation of a ready-made design to your corporate identity.
    • Selection/development of visual elements – photos, icons, graphics.
    • Writing texts – informative, persuasive, search engine optimized (depending on the service package).
  3. Layout and programming:
    • Converting the design into HTML code, adapting it for correct display on all devices.
    • Implementation of the required functionality – feedback forms, online registration windows, etc.
  4. Testing and launch:
    • Thorough testing of the website, debugging of all aspects.
    • Installation of the website on the hosting, registration of the domain name (if necessary).
  5. Further support (depends on the chosen service package):
    • Maintenance, troubleshooting, adding new functionality.
    • Consultations, training on how to use the administrative panel of the website.
    • SEO promotion, contextual advertising to attract an even larger audience.

Working with professionals, you get more than just a website

Experienced web studio duli.online will provide you with the necessary consultations, help you choose the best solutions and ensure the quick launch of your business card website.

Conclusion

Don’t underestimate the importance of a high-quality, professional business card website for the successful promotion of your products, services, or personal brand in 2024. It is a tool that can attract new customers, increase loyalty, and build a positive image.

If you want to get the most effective business card website that really works for your business goals, contact the professionals! The team of an experienced studio will ensure that the website is developed taking into account the needs of your business and target audience.

Take the first step – contact us today! We will be happy to answer all your questions and discuss the creation of a business card website that will become your reliable online representation.

Vlad Likhovid
Vlad Lykhovid
Co-founder

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