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Published: 24.06.2024

Last update: 03.07.2024

What is search engine optimisation of a website for search engines?

In a digital world where competition for customer attention is extremely high, SEO is the key to success. What is SEO? It is a set of m...

article on 16 minutes

What is search engine optimisation of a website for search engines?


In a digital world where competition for customer attention is extremely high, SEO is the key to success. What is SEO? It is a set of measures aimed at increasing the position of a website in the search results of Google, Bing and other search engines. If your site does not appear on the first pages of the search, potential customers simply will not find you. Duli.online is a company that provides SEO website optimisation services throughout Ukraine, including SEO Kiev, SEO Kharkiv, SEO Lviv, SEO Odessa and SEO Dnipro. We will help you make your business visible on the Internet and attract new customers.

What is search engine optimisation of a website for search engines?

How does SEO work?

Imagine a huge library with billions of books. How can you find the information you need among such a variety? This is where search engines come to the rescue. They work on principles similar to library catalogues, but with one important difference: instead of book titles, they use keywords.

What is search engine optimisation of a website for search engines?

How search engines work

Search engines like Google, Bing have become an integral part of our lives. They help us find information, goods and services in a matter of seconds. But how exactly do they work? How do search engines “understand” which sites best answer users’ queries?

Imagine an army of little robots that continuously scan the internet, gathering information about web pages. These robots, known as search bots or “spiders”, analyse the content of each page, paying attention to keywords, structure, links and other factors. The information collected by the bots is stored in a giant database called a search engine index.

When a user enters a query into a search engine, it consults its index and searches for pages that best answer that query. Search engine algorithms analyse hundreds of factors to determine the relevance and authority of each page.

  • Keywords: One of the most important ranking factors is the use of relevant keywords. The search engine analyses how often and in what context keywords appear on a page to determine its topic and relevance to the query.
  • Site Structure: A clear and logical site structure with well-organised sections and sub-sections helps search bots to easily crawl and index your content.
  • Links: Links from other sites to your site are an important signal of authority and popularity. The more authoritative sites link to your resource, the higher it will rank in search results.
  • Content quality: Search engines favour sites with high-quality, informative and unique content. The text should be well written, easy to read and relevant to the user’s intent.
  • Technical factors: Site load speed, mobile adaptability, security and other technical aspects also affect ranking.

How does SEO work? SEO optimisation aims to improve all these factors to make your website more attractive to search engines. It helps “tell” search engines what your site is about, why it is an authoritative source of information, and why it is worth showing to users who are looking for relevant content.

  • Content Optimisation: Using relevant keywords, writing quality text, creating informative images and videos.
  • Technical Optimisation: Improving site loading speed, ensuring mobile adaptability, fixing technical errors.
  • External Optimisation: Obtaining links from other authoritative sites, registration in directories, activity in social networks.

Search engine algorithms are constantly evolving, so SEO promotion requires constant monitoring, analysis and adaptation. However, by investing in SEO, you are investing in the long-term visibility and success of your website.

What is search engine optimisation of a website for search engines?

SEO for business

In today’s business environment, where competition for customer attention is not only on the streets but also in the digital space, SEO promotion is becoming a necessity and not just a luxury. SEO helps companies of any size and focus to achieve their business goals, increase profits and gain a competitive advantage.

Why do you need SEO optimisation? The main benefits of SEO for business:

  • Enhancing Visibility: SEO promotion helps a site rank high in search results for relevant keywords. The higher the position of the site, the more likely users are to click on the link and go to your site.
  • Target Audience Engagement: SEO allows you to attract users to your site who are actively searching for the products or services you offer. This means that you get traffic from people who are already interested in your offer, which increases the likelihood of conversion – purchase, order, subscription, etc.
  • Increase trust and authority: Websites that rank high in search results are perceived by users as more trustworthy and authoritative. SEO optimisation helps to improve your brand’s reputation and gain the trust of potential customers.
  • Lower cost of customer acquisition: Compared to other marketing channels such as contextual advertising, SEO is more cost-effective in terms of cost per customer. Investing in SEO has a long-term effect as your website continues to receive organic traffic from search engines even after the active optimisation phase is over.
  • Market Expansion: SEO allows you to expand the geography of your business. By optimising your website for different regions, you can attract customers from different cities, regions and countries.

Whether you are just launching a new business, or looking to expand your online presence, SEO optimisation is an important tool to achieve your goals. By investing in SEO, you are investing in the future of your business.

  • increase leads and sales: SEO leads to more applications, calls and purchases on your website..
  • Brand Image Enhancement: High positions in search engines help increase awareness and positive perception of your brand.
  • Competitor Analysis: An SEO audit allows you to analyse your competitors’ strategies and identify their strengths and weaknesses, helping you to develop a more effective SEO strategy.

Considering all the benefits that SEO optimisation provides to businesses, it can be argued that investing in SEO is one of the best long-term investments.

What is search engine optimisation of a website for search engines?

Types and methods of SEO optimisation

SEO optimisation is not a one-time action, but rather a fascinating journey consisting of many stages and twists and turns. To successfully navigate this path and reach the coveted top of the search results, it is important to understand the variety of types of SEO optimisation and choose the SEO methods that will perfectly suit your site….

What is search engine optimisation of a website for search engines?

Internal optimisation

Internal optimisation is a set of measures aimed at improving the technical and content aspects of a website in order to make it more understandable and attractive to search engines.

If you think of your website as a house, internal optimisation is all about the foundation, walls and finishes. A strong foundation, solid walls and beautiful design will make your house attractive and comfortable for the residents. Also, internal optimisation makes your website user-friendly for search engine crawlers and users.

  • Content Optimisation:
    • Using relevant keywords in headings, subheadings and text.
    • Create unique, informative and useful content that matches user intent.
    • Optimise images and videos, add metadata and alternative text.
  • Metadata Optimisation:
    • Writing unique and informative meta descriptions (title and description) for each page of the website.
    • The use of keywords in metadata.
    • Setting up meta tags for social media (Open Graph, Twitter Cards).
  • Optimising the structure of the site:
    • Creating a clear and logical website structure with well-organised sections and sub-sections.
    • Using clear URLs that contain keywords.
    • Creating a sitemap (sitemap.xml) to facilitate indexing.
  • Technical Optimisation:
    • Improving the loading speed of the site.
    • Adapt site for mobile devices.
    • Correction of technical errors (broken links, duplicate content, etc.).
    • Configuring HTTPS to ensure site security.

How to do SEO website optimisation on your own? Although some aspects of internal optimisation can be done on your own, it is recommended to contact professional SEO specialists for best results.

Internal SEO optimisation is not a one-off action, but an ongoing process. Search engine algorithms are constantly changing, so it is important to keep up with updates and adapt your strategy.

  • Keyword Analysis: Identify the keywords your target audience uses to find information.
  • Content Optimisation: Writing texts that contain keywords and match user intent.
  • Technical SEO Optimisation: Addressing technical issues that may prevent a site from being crawled and indexed.

Internal optimisation is the foundation of successful SEO. Investing in it, you create a solid foundation for further promotion of the site and attracting new clients.

What is search engine optimisation of a website for search engines?

External optimisation

If internal optimisation is about working on the interior of your ‘home site’, then external optimisation is about building a beautiful neighbourhood around it with quality roads leading to your home. In other words, external optimisation focuses on factors that are outside of your website but affect its authority and visibility in the eyes of search engines.

SEO services external optimisation services include:

  • Link building: Getting links from other sites to your site is one of the most important aspects of external optimisation. Search engines view links as “votes” for your site. The more authoritative sites linking to you, the stronger your “voice” becomes in the eyes of search engines, and therefore the higher your site will rank.
  • Quality of links: It’s important not just to get as many links as possible, but to focus on quality. Links from authoritative sites in your niche will have a much greater impact than links from low quality sites.
  • Naturalness of link profile: Search engines pay attention to the naturalness of the link profile. A sudden increase in the number of links can arouse suspicion and lead to sanctions.
  • Registration in directories: Adding your site to relevant directories and business directories can improve your site’s visibility in search and attract additional traffic.
  • Social media activity: Creating and promoting social media profiles can not only increase brand awareness, but also have a positive impact on SEO. Links from social media to your website can improve rankings and increase traffic…..
  • Work with reviews: Collecting positive reviews of your business on specialised platforms and on your website can improve brand reputation and trust from search engines.
  • Participation in industry events: Networking with opinion leaders, attending conferences and publishing articles on authoritative resources can help build brand awareness and gain valuable links.

External optimisation is a long-term process that requires a strategic approach and constant monitoring.

  • Competitor Analysis: Researching competitors’ link profiles will help identify new link opportunities.
  • Results Monitoring: It is important to monitor the effectiveness of external optimisation and make adjustments to the strategy if necessary.

Effective external optimisation will help to increase the authority and visibility of your website in the eyes of search engines, increase traffic and attract new customers.

What is search engine optimisation of a website for search engines?

Typical SEO optimisation mistakes and how to avoid them

The path to the top of the search results is thorny and full of dangers, especially for those who decided to conquer it on their own. Incorrect actions and rash decisions in SEO optimisation can not only slow down progress, but also lead to the opposite effect – to “bury” your site on the back of the search results. In this section we will look at typical SEO optimisation mistakes and teach you how to avoid them, so that your journey to the top was easy and victorious.

What is search engine optimisation of a website for search engines?

The most common SEO optimisation mistakes

Even with a map in hand, you can lose your way if you don’t know where to go. So it is with SEO optimisation: even after understanding the basics, you can make unfortunate SEO mistakes that will devalue all efforts. Let’s look at the most common ones: .

  1. Ignoring keywords or overusing them.

Keywords are the bridge between your website and users searching for information on Google. Lack of relevant keywords will make the site invisible to search engines, and their excessive “stuffing” (SEO spam) will lead to sanctions. It is important to find the golden mean – to use keywords organically, weaving them into the text naturally and effortlessly.

  1. Poor quality or irrelevant content.

“Content is king” – this expression describes the importance of quality website content in the best possible way. Texts should not only be optimised for keywords, but also useful, interesting and informative for users. Avoid “watery” content, plagiarism and keyword spam.

  1. Lack of adaptation of the site for mobile devices.

Today, most users access the Internet from their phones and tablets. If your website is not adapted for mobile devices, you lose a significant portion of potential customers. Make sure your site displays correctly on different screens, has easy navigation and loads quickly.

  1. Ignoring meta tags.

Meta tags (Title, Description) are short descriptions of a website page that are displayed in search results. They help search engines understand what the page is about and attract users’ attention. Don’t neglect meta tags: optimise them for keywords and make them as informative and attractive as possible for the target audience.

  1. Lack of external optimisation.

External optimisation is a set of measures aimed at increasing the authority and credibility of a website on the part of search engines. One of the most important elements of external optimisation is getting links to your site from other resources. Work on creating quality content that other sites will want to distribute, register your site in thematic catalogues and social networks.

  1. Non-regular updating of the site.

Search engines love fresh and relevant content. Regularly update your site with news, articles, photos, videos – this will show search engines that your site is “alive” and interesting for users.

  1. Neglect of analytics.

Results analysis is an integral part of successful SEO optimisation. Track site positions, analyse user behaviour, identify weaknesses and promptly make adjustments to the promotion strategy.

Avoiding these SEO optimisation mistakes will help you chart the right course

What is search engine optimisation of a website for search engines?

How not to fail SEO: the key to successful website optimisation

SEO optimisation can be compared to a marathon, where not only speed is important, but also stamina, strategy and the right equipment. In order to reach the finish line and win in the form of top positions in the search engine results, it is worth considering several key points

  1. SEO is a long-term investment.

You should not expect instant results. SEO is a complex and gradual process that requires time and effort. The first results may appear in a few months, and stable growth of traffic and positions – in six months to a year.

  1. A comprehensive approach is the key to success.

SEO is not just about keywords and links. To maximise results, it is important to use all available tools and methods: .

  • Technical optimisation: setting up site loading speed, code optimisation, setting up robots.txt and sitemap.xml.
  • Internal optimisation: work with content, meta tags, site structure, internal linking.
  • External optimization: getting links from other resources, registration in directories, activity in social networks.
  1. Analyse your competitors.

Research competitors who are ranking in the top positions for your keywords: .

  • What kind of content do they publish?
  • Where do you get your references from?
  • What promotional methods are used?

Analysing your competitors will help you identify their strengths and weaknesses, find new content ideas and develop a more effective SEO strategy.

  1. Adapt your strategy to search engine algorithms.

The search algorithms of Google and other search engines are constantly changing. It is important to be aware of the latest updates and SEO trends in order to adapt your website promotion strategy in time.

  1. Turn to the professionals.

If you don’t have time or enough knowledge for independent SEO optimisation, entrust this task to professionals. Experienced SEO specialists will conduct SEO audit of the site, develop an individual promotion strategy and help you to achieve maximum results in the shortest possible time….

Remember that successful SEO optimisation is not a sprint, but a marathon. It requires strategic thinking, a comprehensive approach, constant analysis and readiness to adapt to changes.Only in this way will you be able to bring your site to the top of the search results and provide it with a constant flow of potential customers

What is search engine optimisation of a website for search engines?


SEO is not magic, but a set of activities that make your website visible to search engines and attractive to users. By investing in SEO optimisation, you are investing in the future of your business. Duli.online can help you develop and implement an effective SEO strategy that will bring you new customers and increase your profits. Contact us today to learn more about our SEO services!

What Is SEO – Search Engine Optimization?

What is SEO (Search Engine Optimization): The Complete Guide to Reach Top Google Results

What is SEO and how does it work?

Vlada Duka
Vlad Likhovid
Vlad Lykhovid

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Frequently Asked Questions

SEO price: What does the cost of SEO website optimization depend on?

The question of the cost of SEO optimisation is one of the most common among website owners. And this is understandable, as the price can range from several thousand to tens of thousands of hryvnias per month.

Unfortunately, there is no universal answer to the question “how much does SEO cost”. The price depends on many factors that you should consider when choosing an SEO specialist or company.

Here are the main factors that affect the cost of SEO:

  • Scope of work: The larger the site and the more complex its structure, the more time and effort is required for SEO. It is also important to take into account the current state of SEO: whether optimisation has been carried out before, or whether there are serious problems that need to be fixed.
  • Competition level: If your site operates in a highly competitive niche, you will need to put more effort and resources into achieving high search rankings. This, accordingly, will affect the cost of SEO.
  • Goals set: SEO can be aimed at different goals: increasing traffic, improving positions for certain keywords, improving conversions, etc. The more ambitious the goals, the more resources you will need to attract, which will affect the cost.
  • Geography: The price of SEO services may differ in different cities and regions of Ukraine. For example, SEO in Kyiv may cost more than in smaller cities.

How is the price of SEO formed?

The cost of SEO optimization may include:

  • SEO audit: This is a comprehensive study of your website, which reveals its strengths and weaknesses in terms of SEO. The audit can be paid separately or included in the cost of monthly optimisation.
  • Monthly fee: This is a fee for the services of an SEO specialist, which includes monitoring, analysis and adjustment of the strategy, as well as the implementation of specific SEO tasks: content optimisation, technical optimisation, link building, etc.

Is it worth saving on SEO?

SEO is a long-term investment. High-quality SEO optimisation will pay off handsomely as your website starts working for you 24/7, attracting new customers and increasing your profits.

How to do SEO website optimisation on your own? Is it possible to do without an SEO specialist?

In the era of information and online tools, many website owners are interested in the question: is it possible to do SEO optimisation on their own, without involving an SEO specialist?

Answer: Yes, you can do certain aspects of SEO optimisation on your own. There are many resources that will help you understand the basics of SEO and take the first steps towards optimising your website.

What you can do on your own:

  • Basic Technical Audit: Using online tools (for example, Google Search Console), you can conduct a basic technical audit of the site, identify errors in the code, check the loading speed and mobile adaptability.
  • Content optimisation: Write high-quality and informative texts using relevant keywords. Pay attention to headings and subheadings, use lists and images for better structuring.
  • Keyword research: Using online tools (such as Google Keyword Planner), you can conduct research on keywords that your target audience uses to find information.
  • Setting up meta data: Write unique and informative meta descriptions (title and description) for each page of the site using keywords.
  • Registration in directories: Add your site to relevant directories and business directories.
  • Create profiles in social networks: Post links to your site on social networks.

When independent SEO optimisation is not enough:

  • Complex Technical Problems: To solve complex technical problems that require deep knowledge of programming and web development, it is better to contact an SEO specialist.
  • Development of an SEO strategy: To create an effective SEO strategy that takes into account the specifics of your business, the competitive environment and other factors, you need the knowledge and experience of a professional.
  • Link building: Building a link profile is a complex and time-consuming process that is best left to an experienced SEO specialist.
  • Analysis of competitors: An SEO specialist will be able to conduct an in-depth analysis of competitors, identify their strengths and weaknesses, which will help you develop a more effective SEO strategy.

Independent SEO optimisation can be effective for basic tasks. However, to achieve serious results in SEO, especially in a highly competitive environment, it is better to contact a professional SEO specialist.

SEO is a long-term investment that requires time, effort, and knowledge. A professional SEO specialist will help you develop and implement an effective SEO strategy that will bring you new customers and increase your profits.

How quickly does SEO website promotion give results? When can I expect the first changes in the rankings?

This question is probably the most worrying for website owners who invest in SEO. Everyone wants to see results quickly, but SEO is a marathon, not a sprint.

Unfortunately, there is no definite answer to the question “how long will it take for SEO to start working?”. The speed of getting results depends on many factors:

  • Current SEO status of the site: If the site has not been optimised before, the first changes in positions can be seen in a few months. If the site has serious SEO problems (for example, technical errors, low-quality content), it will take more time to fix them.
  • Niche competitiveness: The higher the competition in your niche, the harder it is to achieve high positions in the search results. In such cases, SEO can take 6-12 months or even longer to get significant results.
  • Scope and quality of SEO work: The more effort you put into SEO, the faster you will see results. It is important not just to perform some SEO actions, but to have a clear strategy and systematically work on its implementation.
  • External Factors: The speed of getting SEO results can be affected by various external factors such as Google algorithmic updates, competitors’ actions, seasonality, etc.

What can be considered “quick” results in SEO?

  • Increase in organic traffic: A few months after starting SEO optimisation, you may notice an increase in the number of visitors coming to your site from organic search.
  • Improve positions for low-frequency keywords: Low-frequency keywords are words and phrases that users enter in search less often. There is usually less competition for them, so you can quickly improve your site’s position for such keys.
  • Increase in the number of applications and sales: If SEO is done correctly, then an increase in organic traffic will lead to an increase in the number of leads and sales on your site.

It’s important to understand: SEO is a long-term process. Even after achieving the desired results, it is important to keep working on SEO to maintain your position and continue to attract new customers.


  • Don’t expect instant results: SEO is a long game. It can take 6 to 12 months to achieve significant results.
  • Focus on a holistic approach: SEO is not just about keywords. It is important to work on all aspects of SEO, including technical optimisation, content, link building, etc.
  • Continuously monitor your results: Track changes in positions, traffic, conversions, and other SEO metrics. This will help you evaluate the effectiveness of your SEO strategy and make adjustments if necessary.

SEO is an investment in the future of your website and business. With the right approach, SEO can become a powerful engine for your company’s development.

Do SEO companies guarantee top rankings in Google? How to avoid getting scammed?

This question is perhaps the most painful for many website owners, because high rankings in Google are the cherished dream of every business that strives for success in the online world. But is it worth believing the promises of SEO companies that guarantee you a place at the top of the search results?

The answer is clear: no SEO company can guarantee top rankings on Google.Why? Because Google’s algorithms are constantly changing, and no one but Google developers themselves know exactly how they work.

“Black hat SEO and its consequences:

Some SEO companies may use black hat SEO techniques to artificially boost a website’s rankings. These methods include:

  • Keyword Spam:Excessive use of keywords in text, meta tags, and other elements of the site.
  • Hidden text and links: Placing text and links that are invisible to users but visible to search engines.
  • Doorway pages: Creation of special pages optimised for certain keywords that redirect users to other pages of the site.
  • Link Building: Massive purchase of links to a website from low-quality resources.

The use of black hat SEO techniques can lead to a temporary increase in website rankings. However, sooner or later, Google detects such manipulations and imposes sanctions on the site, which can lead to a significant drop in traffic or even the site’s exclusion from search results.

How to avoid being fooled?

  • Don’t trust guarantees: No SEO company can guarantee certain positions in Google. SEO is a long-term process, and the results depend on many factors.
  • Pay attention to the company’s reputation: Read reviews about the company, talk to its former customers.
  • Find out what SEO methods the company uses: Check whether the company uses white hat SEO methods aimed at creating quality content and improving the user experience.
  • Don’t agree to too low prices: Qualitative SEO optimisation cannot be cheap. If you are offered SEO at a very low price, it is likely that the company is using black hat methods.

Remember: SEO is an investment that takes time and patience. You shouldn’t chase quick results and risk the future of your website. Choose reliable SEO companies that use white hat optimisation methods and are focused on long-term results.

Is SEO optimisation necessary for a young website? Should I start SEO immediately after launch?

This question often arises for owners of new websites. On the one hand, you want to start attracting visitors and customers as soon as possible, but on the other hand, it’s not clear whether it’s worth investing in SEO in the early stages when the site is still “young” and little known.

The answer is unequivocal: yes, you should start SEO optimisation right after the website launch.

Here are the main arguments:

  • SEO is a long-term investment: The sooner you start working on SEO, the sooner your site will start appearing in search results and attracting organic traffic. Even if you don’t see any significant results at first, SEO works in the background, building your site’s authority in the eyes of search engines.
  • SEO helps to create the right website structure: On-page SEO optimisation involves creating a clear and logical website structure that makes it easier for users and search robots to navigate. If you start SEO at an early stage, you will avoid mistakes in the site structure that can negatively affect SEO in the future.
  •  SEO lays the foundation for content marketing: Quality content is the foundation of SEO and content marketing. If you create interesting and useful content optimised for relevant keywords from the very beginning, your website will be more attractive to users and search engines.
  • SEO helps you get ahead of the competition: In many niches, competition for high search rankings is very high. If you start SEO before your competitors, you’ll have a better chance of ranking well in search results and attracting more customers.

What can you do for SEO of a young website?

  •  Conduct an SEO audit: Even if the site has just been launched, an SEO audit will help identify potential problems and develop an optimisation strategy.
  • Optimise the structure of the site: Make sure that the structure of the site is clear, logical and user-friendly.
  • Create high-quality content: Write interesting and informative texts using relevant keywords.
  • Customise meta data: Write unique and informative meta descriptions (title and description) for each page of the site.
  • Start link building: Gradually build the link profile of your site by getting links from quality resources.

It’s important to understand:SEO for a young website may take longer to get results than SEO for an old website. But this is not a reason to give up on SEO. By investing in SEO in the early stages, you create a solid foundation for the long-term success of your website and business.

What is more important for SEO: internal or external optimization?

This question is like choosing between a solid foundation and a beautiful facade for your “house website”. Both aspects of SEO, on-page and off-page optimisation, are important for successful website promotion in search engines. But what should you focus on first if you have limited resources?

On-page optimisation is the foundation of SEO:

It focuses on optimising a website from the inside: its technical condition, structure, content, and meta-data.

  • Strong technical foundation: On-page SEO optimisation involves solving technical problems that may prevent search engine crawlers from crawling and indexing your site. This includes optimising loading speed, mobile adaptation, fixing code errors, etc..
  • Clear structure – easy navigation: On-page SEO helps to create a logical and clear website structure that makes it easy for users and search engine crawlers to navigate. This is important so that search engines can easily find and index all the pages of your site.
  • Quality content is the king of SEO: Inbound SEO involves creating high-quality, unique, and informative content that meets user intent and is optimised for relevant keywords.
  • Meta data is your business card in search: On-page SEO includes optimising meta data (title and description), which are short descriptions of the site pages that appear in search results.

Off-page optimization is the facade of your SEO:

It focuses on factors that are outside your website but affect its authority and visibility in the eyes of search engines.

  • Link building – voting for your site: External SEO optimisation involves getting links from other reputable sites to your site. Search engines consider links as “votes” for your site, which increases its credibility and helps it rank higher in search results.
  • Social signals – popularity on social networks: External SEO optimisation includes website promotion on social networks and getting links from social platforms. Social signals also affect the ranking of a website in search engines.

What should I focus on first?

If your site has just been created or has serious technical problems, you should focus on on-page SEO optimisation first. A solid foundation will help you avoid SEO problems in the future and create a website that is user and search engine friendly.

Once you have solved all internal SEO problems and created high-quality content, you can move on to external SEO optimisation.

The ideal option is an integrated approach that takes into account both internal and external SEO optimisation.

Remember: SEO is a long-term investment. You shouldn’t neglect any aspect of SEO if you want to succeed in the online world.


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