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Published: 13.06.2024

Last update: 03.07.2024

How to choose a domain name for your website: your address on the Internet

Imagine you are opening a store: you carefully choose its location, think about the design, order an attractive sign - you do everythin...
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article on 16 minutes

How to choose a domain name for your website: your address on the internet

Introduction

Imagine you are opening a store: you carefully choose its location, think about the design, order an attractive sign – you do everything to attract the attention of customers. The same goes for your online business. A domain name is its address on the Internet, your special virtual business card that leads users directly to your website. And you shouldn’t take your domain choice lightly, because it’s not just a formality. It affects the first impression of your brand, the ability of customers to remember you among competitors, and the ease of finding your site on the web. A good domain name that is short, concise, and meaningful builds trust, emphasises your professionalism, and helps you build a positive image. This is exactly what you should think about before wondering how to create your own website, and even before laying the foundation stone for the structure of your site.

How to choose a domain name for your website: your address on the internet

Section 1: Criteria for choosing a domain name

Choosing a domain for your website is not just a technical task, but a strategic step that affects brand awareness, SEO promotion, and the overall success of your online project. How to choose a domain that will work for you? There are a few key criteria that will help you come up with a domain name that will become a solid foundation for your online presence.

How to choose a domain name for your website: your address on the internet

1.1. Simplicity and memorability: the foundation of a successful domain

Imagine this: a potential customer has heard about your business and wants to know more. The first thing they will do is try to find your website. And this is where the domain name comes into play. If it’s complicated, long, or hard to remember, the customer may just give up and go to your competitors. That’s why simplicity and memorability are some of the most important criteria for choosing a domain.

  • Shortness is the sister of talent: Try to choose a domain that consists of one or two words. Long domains are harder to remember and type in the address bar, and increase the risk of typing errors.
  • Ease of pronunciation: Domain name should be easy to pronounce so that customers can easily tell their friends and family about your site. Avoid complicated words, special characters, and numbers.
  • Uniqueness: Make sure that your domain name is not similar to the domains of competitors or other well-known brands. This will help avoid confusion and protect your reputation.
  • Logic: Domain name should be logically related to your brand or business. If your company name is not suitable for the domain, you can use keywords that describe your services or products.

Examples of successful domain names: rozetka.com.ua, novaposhta.ua, privatbank.ua

These domains are short, easy to remember and clearly reflect the essence of the business.

What to avoid when choosing a domain name:

  • Difficult words: Avoid words with non-standard spellings or those that are difficult to pronounce.
  • Special characters: Hyphens, underscores, and other symbols can confuse users and make your site harder to find.
  • Numbers: Numbers in a domain name can be confusing and difficult to remember.
  • Slang and jargon: Such words can be confusing to a wide audience and limit your target group.

How do I come up with a domain name that will meet all these criteria? Try the following approaches:

  • Brainstorm: Gather a team and have a brainstorming session generating different domain name options.
  • Keywords: Use keywords that describe your business or activity.
  • Thesaurus: Search for synonyms for keywords to find more original options.
  • Domain name generators: There are online tools to help you generate ideas for domain names.

Remember that a domain name is an investment in your brand and online success. Spend enough time and attention on its selection to create a solid foundation for your online presence.

How to choose a domain name for your website: your address on the internet

1.2. Matching brand and business: creating awareness

Domain name is not just the address of your website, but an important element of branding. It should reflect the essence of your business, resonate with the target audience, and create recognition. How to name a websiteto make it an effective tool for promoting your brand?

  • Company name: If your business name is short, easy to remember, and unique, it can be the perfect choice for a domain name. This will help customers find your website easily and build brand awareness.
  • Keywords: If your business name is not suitable for the domain, you can use keywords that describe your services or products. This will help improve SEO promotion and attract the target audience.
  • Location: If your business is focused on a local audience, you can include the name of a city or region in your domain name. This will help customers easily find you and understand where you are located.
  • Values and mission:

Examples of successful domain names:

  • rozetka.com.ua: Clearly displays a wide range of products, like a socket with many sockets.
  • uklon.com.ua: Associated with taxi service and ease of ordering.
  • epicentrk.ua: Indicates the scale and variety of goods, similar to the epicentre.

How to choose a domain name that will match your brand and business?

  • Analyse your target audience: Who are your customers? What are they interested in? What words and phrases do they use to search for the products or services you offer?
  • Define the key characteristics of your brand: What values do you profess? What emotions do you want to evoke in customers? What is your unique selling proposition (USP)?
  • Compile a list of keywords: Use keywords that describe your business, products or services..
  • Experiment with different options: Try combining keywords, company name, and other elements to find the perfect domain name.
  • Check domain availability: Make sure that the domain name you have chosen is available for registration.

A Domain name is an investment in your brand and reputation. Choose a domain that will work for you and contribute to the success of your business in the online environment.

How to choose a domain name for your website: your address on the internet

Section 2: Technical aspects of domain selection

Aside from creativity and marketing considerations, it is important to take technical aspects into account when choosing a domain name. Domain zones, domain history and availability are factors that affect SEO promotion, website perception and its overall effectiveness. Let’s take a closer look at these aspects so that you can make an informed choice and buy a domain that is perfect for your business.

How to choose a domain name for your website: your address on the internet

2.1. Domain zones: influence on SEO and website perception

Domain zone is the part of a domain name that comes after a dot, for example, .com, .ua, .org. It indicates the type of organisation or geographical location of the website. The choice of a domain zone is important both for SEO promotion and for the perception of the site by users. Consider the most popular domain zones

  • .com: The most common and versatile domain zone associated with commercial organisations. It has a high level of trust among users and search engines, which can have a positive impact on SEO.
  • .ua: The national domain zone of Ukraine, which emphasises that the site belongs to the Ukrainian segment of the Internet. It has an advantage in local search and contributes to the trust of Ukrainian users.
  • .com.ua: A domain zone for commercial organisations in Ukraine. Combines the advantages of .com and .ua, but may be less memorable.
  • .org: Domain zone for non-profit organisations. Suitable for charities, public associations and other non-profit organisations.
  • .net: Originally intended for network providers, but now used by various types of organisations.
  • .info: Domain zone for information sites. Suitable for portals, blogs and other resources that provide information.

How to choose a domain zone for a website:

  • Geographic location: If your business is focused on the Ukrainian audience, choose .ua or .com.ua. For international projects, .com is more suitable.
  • Organisation type: For commercial organisations, .com or .com.ua is the best choice. Non-profit organisations can choose .org.
  • SEO promotion: .com and .ua have an advantage in search results, especially in local search.
  • Site perception: .com is associated with reliability and professionalism, .ua – with local business, .org – with non-profit organisations.

The cost of a domain name depends on the domain zone and registrar.

Where to buy a domain:

  • Duli.online: We offer domain registration services in different zones at competitive prices.
  • Accredited registrars: There are many accredited domain name registrars that offer different options and prices.

Choosing a domain zone is an important step that affects SEO, website perception and overall performance. Weigh all the factors and choose the domain zone that best suits your needs and goals.

How to choose a domain name for your website: your address on the internet

2.2. Checking domain availability and history: avoiding unpleasant surprises

Before registering a domain, it is important to make sure that it is available and does not have a negative history. Using a domain with a bad reputation can have a negative impact on SEO promotion and user perception of your website. Here are a few steps to help you check the availability of your domain and its history:

  • Availability check: There are many online services that allow you to check if your chosen domain name is available. Just enter the desired domain in the search field, and the service will show you if it is available for registration.
  • WHOIS services: WHOIS is a database that contains information about the owners of domain names. Using a WHOIS service, you can find out who owns a domain, when it was registered, and when it expires. This will help you understand whether the domain is active and whether it can be purchased.
  • Wayback Machine: This service allows you to view saved copies of web pages that existed in the past. Using the Wayback Machine, you can see what sites were previously hosted on the domain of your choice and what they did. This will help you avoid domains with a negative history, such as those used for spam or phishing.
  • Reputation checking services: There are special services that check the reputation of a domain and identify whether it is associated with malicious activities. This will help you avoid domains that can harm your SEO and reputation.

Why domain history is important:

  • SEO promotion: Search engines can pessimise websites that are hosted on domains with a negative history. This means that your site will be ranked worse in search results.
  • Reputation: If your site is hosted on a domain that has been used for spam or phishing in the past, it can negatively impact user trust and your reputation.
  • Blacklists: Some domains may be blacklisted by email services or antivirus software. This can lead to problems with email delivery and blocking access to your site.

Recommendations:

  • Choose domains with a clean history: Avoid domains that have been used for questionable activities.
  • Check domain age: Older domains may have a better reputation in search engines.
  • Pay attention to previous content: If the domain has previously hosted a site with a similar theme to yours, this can be an advantage.
  • Consult with experts: If you have any doubts about choosing a domain, contact an SEO or domain registration specialist.

Domain verification is an important step that will help you avoid unpleasant surprises and ensure a successful start of your online project.

How to choose a domain name for your website: your address on the internet

Section 3: Domain registration and configuration

Have you already chosen the perfect domain name that meets all your requirements? Great! Now it’s time to move on to the next stage – domain registration and configuration. This process may seem complicated, but it is actually quite simple, especially if you use the services of professionals. Duli.online will help you buy a domain in Ukraine and set it up to work with your website quickly and effortlessly.

How to choose a domain name for your website: your address on the internet

3.1. Step-by-step instructions: from registration to setup

Registering a domain and setting it up is an important step on the way to launching your website. Here is a step-by-step guide to help you through the process:

Step 1: Selecting a domain name registrar

There are many companies that provide domain registration services. When choosing a registrar, pay attention to:

  • Prices: Compare prices for domain registration and renewal from different registrars.
  • Reputation: Choose a registrar with a good reputation and positive customer reviews.
  • Additional Services: Some registrars offer additional services such as hosting, email, SSL certificates, etc.

Step 2: Check domain availability

Before registering, make sure that the domain name you have chosen is available. You can use the services mentioned in section 2.2.

Step 3: Domain registration

The domain registration process is usually simple and intuitive. You will need to provide personal data, select a registration period and pay the invoice.

Step 4: Configure DNS servers

DNS servers are special servers that convert domain names into IP addresses. After registering your domain, you will need to set up DNS servers to make your website accessible on the Internet. Your domain registrar will usually provide instructions on how to set up DNS servers.

Step 5: Linking a domain to hosting

Hosting and domain are two integral parts of your website. Hosting is the place where your website files are stored, and the domain is the address where users can find it. After setting up your DNS servers, you will need to link your domain to your hosting to make your site accessible by your domain name.

Step 6: Install an SSL certificate

An SSL certificate is a digital certificate that encrypts the connection between your website and a user’s browser. Installing an SSL certificate ensures data security and increases user trust in your website.

Step 7: Create a website

Once you have set up your domain and hosting, you can start building your website. You can do it yourself or turn to professionals such as Duli.online.

Duli.online services:

  • Domain registration: We will help you buy a domain in any zone at competitive prices.
  • Hosting: We offer reliable and fast hosting for websites of any complexity.
  • Site development: We create professional and effective websites for small businesses.

Duli.online is your reliable partner in creating and promoting your business on the Internet. Contact us, and we will help you go through all the stages – from domain registration to the creation of a turnkey website.

How to choose a domain name for your website: your address on the internet

3.2. Duli.online: your reliable partner in the world of web development

Duli.online is a Ukrainian web development, web design and digital marketing studio that specialises in creating and promoting websites for small businesses. We understand that it’s important for entrepreneurs to have a reliable partner who can help them with all aspects of their online presence, from domain registration to launching an effective marketing campaign.

Why you should choose Duli.online:

  • Experience and expertise: We have years of experience in web development and digital marketing. Our team consists of skilled professionals who know how to create a website that will work for your business.
  • Individual approach: We understand that every business is unique, so we offer an individual approach to each project. We carefully study the needs and goals of our clients to create a website that perfectly meets their requirements.
  • Complete services: We offer a full range of services necessary for the creation and promotion of a website: domain registration, hosting, website development, SEO optimisation, contextual advertising, SMM and much more.
  • Affordable prices: We offer competitive pricing for our services to make web development affordable for small businesses.

Our services:

  • Domain registration: We will help you buy a domain in Ukraine in any zone at competitive prices. We also provide domain renewal and transfer services.
  • Hosting: We offer reliable and fast hosting for websites of any complexity. Our hosting plans include everything you need for the stable operation of your website.
  • Site development: We create professional and effective websites for small businesses. We use modern technologies and web design trends to create a website that will be attractive to your customers and effective for your business.
  • SEO optimisation: We can help you improve your website’s search engine rankings to drive more organic traffic. We use proven SEO optimisation techniques that meet the requirements of search engines.
  • Contextual advertising: We will help you launch an effective contextual advertising campaign to attract your target audience and increase sales.
  • SMM: We can help you promote your business on social media to attract new customers and increase brand awareness.

Duli.online is your reliable partner in the world of web development. We will help you create and promote a website that will work for your business and bring you profit. Contact us, and we will be happy to help you succeed in the online environment.

How to choose a domain name for your website: your address on the internet

Conclusion.

Selecting and registering a domainare important steps towards a successful online presence for your business. Choosing the right domain name will help you attract customers, improve SEO and build a strong brand. Duli.online is your reliable partner in the world of web development, which will help you every step of the way. Contact us and together we will build your path to online success!

Resources

https://blog.hubspot.com/website/how-to-choose-domain-name

https://www.wpbeginner.com/beginners-guide/tips-and-tools-to-pick-the-best-domain-for-your-blog

https://www.searchenginejournal.com/how-to-choose-a-domain-name/386636

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FAQ

Frequently Asked Questions

Mistakes when choosing a domain name: what should you avoid

Choosing a domain name is an important step that determines the success of your online project. Unfortunately, many entrepreneurs make mistakes that can have a negative impact on brand recognition, SEO promotion and overall website efficiency. Let’s look at the most common mistakes when choosing a domain name and how to avoid them:

  • Complexity and length:A long and complex domain name is difficult to remember and enter into the address bar. This can lead to a loss of potential customers who simply can not find your site. Choose short and concise domains that are easy to pronounce and remember..
  • Use special characters and numbers:Defines, underscores and numbers make it difficult to understand the domain name and can lead to typing errors. Focus on using letters and creating a clear and simple domain.
  • Uniqueness:If your domain name is similar to that of a competitor or a well-known brand, it can cause confusion and negatively affect your reputation. Make sure the name you choose is unique and does not infringe on anyone else’s rights.
  • Wrong choice of domain zone:Domain zone affects the perception of the site and its SEO-promotion. For Ukrainian business the optimal choice will be .ua or .com.ua, for international projects – .com. Wrong choice of domain zone can limit your audience and complicate site promotion.
  • Ignoring domain history: Use of a domain with a negative history (for example, if it was previously used for spam or phishing) can negatively affect SEO and reputation of your site. Before registering a domain, check its history with the help of special services.
  • Lack of strategy: Selecting a domain name is a strategic step that requires careful planning. Consider your target audience, keywords, brand values and long-term goals.

By avoiding these common mistakes, you’ll be able to choose a domain name that will provide a solid foundation for your online success.

Domain zone influence on SEO and website perception

A domain zone is the part of a domain name that comes after a dot, for example, .com, .ua, .org. It indicates the type of organisation or geographical location of the site and has a significant impact on both SEO promotion and the perception of the site by users.

SEO promotion:

  • Local search: Choosing a national domain zone, such as .ua for Ukraine, gives you an advantage in local search. Search engines are more likely to show websites with local domains to users who are looking for goods or services in a particular region.
  • Search engine trust:Some domain zones, such as .com and .net, have a higher level of trust from search engines, which can have a positive impact on website rankings.
  • Keywords:Some domain zones, such as .shop or .travel, may contain keywords that are relevant to the site’s topic. This can improve the relevance of the site for search queries and help promote it.

Website perception:

  • Geographical affiliation:National domain zones, such as .ua, clearly indicate that the site belongs to a specific country, which increases the trust of local users.
  • Organisation type:Some domain zones, such as .org or .edu, are associated with certain types of organisations (non-profits, educational institutions), which helps users understand the nature of the site.
  • Professionalism and reliability:Domain zones such as .com are associated with professionalism and reliability, which increases user trust in the site.

Choosing a domain zone is a strategic decision that should take into account both SEO aspects and the perception of the site by the target audience. When choosing a domain zone, consider the geographical location of your business, the type of organisation, and your goals in the online environment.

Checking domain name history: avoiding unpleasant surprises

Before registering a domain name, it’s important to check its history to avoid potential SEO and reputation issues for your website. A domain with a negative history may be associated with spam, phishing, or other malicious activities, which can negatively affect its search engine rankings and user trust.

Tools for checking domain history:

  • Wayback Machine:This service allows you to view saved copies of web pages that existed in the past. You can see which sites were previously hosted on the selected domain and what they were doing.
  • WHOIS services: WHOIS is a database containing information about the owners of domain names. Using a WHOIS service, you can find out who owns a domain, when it was registered, and when it expires.
  • Domain reputation checking services:There are special services that check the reputation of a domain and find out if it is associated with malicious activity.

What to look for when checking domain history:

  • Previous content: Check if the domain has posted content that is against the law or ethical standards.
  • Blacklists:Make sure that the domain is not blacklisted by email services or antivirus programs.
  • SEO indicators:Use SEO tools to check if your domain has been penalised by search engines.

Benefits of checking domain history:

  • Avoiding SEO problems:A domain with a clean history has a better chance of successful promotion in search engines.
  • Saving your reputation:Using a domain with a negative history can damage your reputation and user trust.
  • Avoiding technical issues:A domain with blacklists can lead to problems with email delivery and blocking access to your site.

Checking your domain history is an important step that will help you avoid unpleasant surprises and ensure a successful start of your online project

Domain registration cost in Ukraine: what determines the price?

The cost of domain registration in Ukraine may vary depending on several factors:

  • Domain zone:The price for domain registration depends on the chosen domain zone. National domain zones, such as .ua or .com.ua, may have a higher cost compared to generic domains, such as .com or .net.
  • Domain registrar:Different registrars offer different prices for domain registration and renewal. It is worth comparing offers from several registrars to find the most favourable option.
  • Registration period: Usually, the longer the registration period, the lower the price per year.
  • Promotions and discounts:Many registrars offer promotions and discounts for domain registration, especially for new customers.

Estimated cost of domain registration in Ukraine:

  • .ua and .com.ua: from 200 to 500 UAH per year.
  • .com, .net, .org: from 100 to 300 UAH per year.

Where to find cheap domains:

  • Promotions and discounts:Follow promotions and discounts from domain registrars.
  • Less popular domain zones:Consider registering a domain in a less popular domain zone if it suits your goals.
  • Duli.online: We offer competitive prices for domain registration in different zones.

Remember that the cost of domain registration is only one of the factors to consider when choosing a domain name. Focus on finding a domain that meets your needs and goals, and then find the best price to register it.

Self-registration and domain setup: is it possible?

Yes, you can register and configure a domain for your website yourself. The domain registration process is usually quite simple and intuitive, and most registrars provide detailed instructions.

The main stages of self-registration and domain setup:

  1. Choosing a domain registrar:Compare prices, reputation, and additional services of different registrars to find the best option.
  2. Check domain availability:Make sure that the domain name you have chosen is available for registration.
  3. Domain registration:Enter your personal data, select a registration period and pay the invoice.
  4. Setting up DNS servers:Follow the instructions of your registrar to set up DNS servers for your domain.
  5. Binding a domain to hosting:Connect your domain to the hosting where your site files will be stored.
  6. Installing an SSL certificate (if necessary):Ensure a secure connection between your site and the user’s browser.

The advantages of self-registration and domain setup:

  • Control:You are in full control of the process and can customise everything to suit your needs.
  • Saving money: You can find the best prices for domain registration and setup.
  • Learning:You will gain valuable experience and knowledge about how domain names and websites work.

Disadvantages of self-registration and domain setup:

  • Time and effort:The process may take some time and requires technical expertise.
  • Risk of errors: Incorrect settings can lead to the inaccessibility of your site.
  • Lack of support:You will not have professional support if you have any problems.

If you don’t have enough time or technical knowledge, you can turn to specialists such as Duli.online to help you with domain registration and setup quickly and effortlessly.

Advantages of cooperation with Duli.online when choosing and registering a domain

Choosing and registering a domain is an important step in creating a successful online project. Cooperation with Duli.online in this process provides you with a number of advantages:

  • Expert assistance:Our team of experts will help you choose a domain name that meets your needs and goals, taking into account SEO aspects, brand awareness and target audience.
  • A wide range of domain zones: We offer domain registration in various zones, including national (.ua, .com.ua) and international (.com, .net, .org) domains.
  • Competitive prices:We offer affordable prices for domain registration and renewal, as well as promotions and discounts for our customers.
  • Convenience and time-saving:We take care of all the domain registration and setup so you can focus on growing your business.
  • Reliable support: Our team is always ready to help you with any questions regarding your domain.

Additional benefits of cooperation with Duli.online:

  • Comprehensive services: In addition to domain registration, we offer a full range of services to create and promote your online project, including:
    • Site development:We create professional and effective websites for small businesses.
    • SEO optimisation:We will help you improve the position of your website in search engines.
    • Contextual advertising:We will help you launch an effective advertising campaign.
    • SMM: We will help you promote your business on social media.
  • Individual approach:We understand that every business is unique, so we offer an individual approach to each project.

Cooperation with Duli.online is a guarantee of high-quality and professional assistance in choosing and registering a domain, as well as an opportunity to receive comprehensive services for the successful launch and promotion of your online project.

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