SEO optimization: what do you need to promote yourself on Google?

In a world dominated by the Internet, where users’ attention is scattered among millions of websites, it is not an easy task to become a leader. How do you make sure that your business doesn’t get lost in the virtual jungle, but attracts the eyes of thousands of potential customers? The answer is simple: SEO optimisation is your sure guide to the top of digital Olympus. It’s not just magic or tricky algorithms, but a set of professional measures that will help make your website attractive to both search engines and your target audience. Are you ready to uncover the secrets of successful SEO promotion and secure your place in the online business sun? Then let’s dive into the world of SEO together!

and examine each of its stages through the prism of SEO.

Stage 1: From problem to solution – search for information

It all starts with a need. The user realises that they need to solve a problem or satisfy a desire, and turns to Google by entering a relevant query. And here it is important to understand that he is interested in not just information, but solutions.

The task of SEO at this stage is to make sure that your website becomes the very lifeline that will pull the user out of the ocean of information noise. To do this, you need to:

• Conduct in-depth keyword research: find out what kind of queries your potential customers enter when they are looking for information about your products or services.
• Optimise your website content for these keywords: include them in headings, subheadings, page text, and image attributes.
• Take care of external optimisation: get links to your website from other resources that Google considers authoritative and relevant.

Stage 2: First impression – assessing relevance and authority

So, the user has found your website among thousands of others. But will he stay here? It all depends on how quickly they can find answers to their queries and how convincing the information is.

At this stage, it is important to pay attention to the following aspects:

• Structure and design of the website: is it easy for the user to navigate, do the pages load quickly, is the design adapted to different devices?
• Quality and relevance of the content: does the content meet the user’s expectations, is it interesting, informative and useful?
• The presence of trust elements: customer testimonials, certificates, awards, information about the company – all this helps to build a positive image and increase the level of trust.

Stage 3: From interest to action – creating desire and motivation

If the user stays on your website and continues to study the information, it means that you have piqued their interest. Now it’s important to maintain this interest and push them to the next step – performing a targeted action.

SEO at this stage consists of:

• Creating a clear and understandable navigation system: the user should be able to easily find the information they need and navigate between sections of the site.
• Use of effective calls to action (CTA): the buttons “Buy”, “Order”, “Learn more” should be visible, clearly formulate the offer and encourage action.
• Providing additional value: bonuses, discounts, free delivery, gifts – all this can be the decisive argument that will persuade the user to buy.

Stage 4: Finishing line – conversion and customer retention

Finally, when the user is ready to make a purchase, it is important to make the process as simple and convenient as possible.

Here are some SEO tips to optimise conversions:

• Provide a simple and straightforward checkout process: minimise the number of fields in the form, provide different payment and delivery methods.
• Use personalisation technologies: offer products and services that best suit the user’s interests.
• Set up an effective email system: send emails with order confirmation, delivery information, special offers, and useful materials.

Remember that SEO is not a one-time action, but a continuous process of optimisation and improvement. Analyse user behaviour on your website, track the effectiveness of various SEO tools, and make the necessary adjustments to your strategy to stay one step ahead of the competition and ensure a steady stream of new customers.

SEO is not just about improving a website’s position in search results. It is a powerful lead generation tool that helps convert passive website visitors into interested leads and, ultimately, real customers. Let’s take a look at a few examples from our practice that demonstrate the effectiveness of SEO in attracting the target audience and increasing sales.

Example 1: How SEO helped a startup with a niche product find its first customers

One of our clients is a startup that has developed an innovative product for amateur athletes. Their main problem was a lack of brand and product awareness. Potential customers simply did not know that such a solution existed.

We developed a comprehensive SEO strategy that included:

• Optimising the website for low-frequency keywords used by athletes looking for solutions to specific problems.
• Creation of interesting and useful content for the blog, which revealed the benefits of the product and provided practical training tips.
• Work with external optimisation: posting articles on thematic resources and forums for athletes.

Result: saw a 5-fold increase in organic traffic to its website within 6 months, and the number of requests for product purchases increased by 300%. SEO helped the startup not only find its first customers but also build a reputation as an expert in its niche.

Example 2: How SEO helped increase sales of an online store in a competitive niche

Another client of ours is an online clothing store that faced high competition and declining sales. They needed to stand out from the competition and attract more of their target audience.

We focused on the following SEO measures:

• Conducting an in-depth analysis of competitors to identify their strengths and weaknesses.
• Optimising the website for medium- and high-frequency key queries, taking into account seasonality and demand.
• Creating unique product descriptions using LSI keys to increase the relevance of product pages.
• Launch of contextual advertising in Google Ads to quickly attract the target audience by the most converting queries.

Result: saw a 70% increase in organic search visitors and a 40% increase in sales within a year. SEO helped the online store not only increase its visibility in search results, but also convinced users to make a choice in its favour.

These are just a few examples of how SEO can become an effective lead generation tool for different types of businesses. A competent SEO strategy, developed with the specifics of your niche industry and business goals in mind, will help you attract more target audience, convert website visitors into customers, and increase sales.

Imagine a luxurious home with an exquisite interior and breathtaking views. But what if the foundation of this house is cracked and the walls are covered with microcracks? All the beauty and luxury instantly lose their appeal, because the main thing at stake is reliability and security.

The same goes for websites. Bright design, interesting content, and a well-thought-out marketing strategy are all important, but without a solid technical foundation, your site risks turning into a “house on sand”. It is technical optimisation, starting with SEO website audit, that ensures the flawless operation of all the mechanisms that make your website attractive to both search engines and users.

SEO audit: a deep dive into the world of technical aspects of a website

SEO audit is a comprehensive analysis of a website aimed at identifying and evaluating technical factors that affect its visibility in search engines and promotion efficiency. It’s like conducting a full technical inspection of a car before a long journey: you check the condition of all systems and mechanisms to avoid unpleasant surprises on the road.

What exactly is analysed during an SEO audit:

• Technical aspects:

• Website loading speed: In today’s fast-paced world, users are not ready to wait for long page loads. An SEO audit will help you identify bottlenecks and optimise website speed.
• Mobile responsiveness: The majority of users access the Internet from smartphones. An SEO audit will make sure that your website is displayed correctly on different types of devices.
• Availability and correctness of the SSL certificate: Website security is an important ranking factor. An SEO audit will help you check the availability and correctness of the SSL certificate.
• Quality and validity of the code: a clean and valid website code is the key to its fast operation and correct indexing by search engines.
• The presence and correctness of the robots.txt file and sitemap.xml file: these files help search engine crawlers to effectively crawl and index your website.
• Internal optimisation:

• Site structure: a logical and clear site structure facilitates better user navigation and indexing by search engines.
• Optimisation of textual content: the use of keywords, meta tags, headings and subheadings makes the content understandable for both users and search engine crawlers.
• Optimisation of images and other media files: the use of optimised images and videos speeds up page loading and makes the website more attractive.
• External optimisation:
• Link profile analysis: SEO audit allows you to assess the quality and quantity of links to your website from other resources.

A technically perfect website is not a goal, but a means of achieving success

You shouldn’t consider technical optimisation as a one-time event. It is an ongoing process that requires constant attention and improvement. Regular SEO audits and the elimination of identified errors ensure that your website works like a well-oiled machine, providing you with a leading position in the online space.

If it does not have valuable, relevant and optimised content, it will not be found by search engines.

Principles of creating SEO-friendly content:

• Focus on the needs of the target audience: Before writing texts, clearly define who you are creating them for. What are their interests, problems, questions? The content should not just be “pretty”, but primarily useful and informative for your target audience.
• Use relevant keywords: research what words and phrases users use when looking for information about your products or services. Include these keys in the text of pages, headings, subheadings, image attributes, but do not overuse them! The text should remain natural and easy to read.
• Structure your content and make it easy to read: use headings, subheadings, lists, and text highlighting to break it into logical blocks and make it easier to read. Remember that users often scan the text with their eyes to find the information they need.
• Optimise the title and description meta tags: are short page descriptions that appear in search results and affect the click-through rate of a website. They should be informative, attractive, and contain keywords.
• Use LSI keywords: These are words and phrases that are thematically related to your main keywords. Using them helps you create more complete and relevant content, as well as avoid keyword stuffing.
• Add visual content: images, videos, infographics make content more attractive and memorable. Do not forget to optimise them for keywords (file name, alternative text).
• Internal linking: place links to other relevant pages on your website so that users can easily find additional information and continue exploring the topic. It also helps search engines better index content and understand the structure of your site.

Adapt content to different types of websites:

• SEO optimisation of an online store: focus on product descriptions, use high-quality photos and videos, add customer reviews, optimise filters and product sorting.
• SEO optimisation of a service website: clearly describe your services, their advantages and cost, add a portfolio with completed projects, post reviews of satisfied customers.
• SEO optimisation of a blog or information portal: create interesting and useful content that will attract traffic and encourage users to share it on social media.

Remember that content is king in the world of SEO. High-quality, optimised, and targeted content will help you drive more traffic, increase conversions, and achieve the desired results from SEO promotion.

ome entrepreneurs are looking for the most effective ways to attract customers and increase profits. And while some rely on short-term advertising campaigns, others choose a strategically beneficial way – investing in SEO.

Why is SEO an investment, not an expense?

Imagine two companies operating in the same niche industry. One of them regularly invests in SEO promotion, while the other ignores this tool, relying on word of mouth and casual visitors. What will happen to their business in the long run?

• A company that invests in SEO:

• Will receive a steady stream of targeted traffic from search engines, as its website will rank high for relevant queries.
• It will increase brand awareness and the level of trust from potential customers, as a website on the first page of Google is automatically associated with reliability and expertise.
• It will be able to effectively compete even with more well-known brands, as SEO allows you to attract customers not only by brand, but also by information requests.
• It will get a long-term effect from promotion, because a website that ranks high in organic search results continues to attract traffic and generate leads even after active SEO work stops.
• A company that ignores SEO:

• Will face the problem of low visibility on the Internet, as its website will be lost among thousands of competitors.
• It will be forced to spend more and more money on paid advertising to attract the attention of the target audience.
• It risks losing a significant part of potential customers who simply won’t be able to find it online.

Pricing for SEO services: what determines the cost?

The question of the cost of SEO promotion is one of the most common and, at the same time, the most difficult. There is no single price for SEO, because each project is unique and requires an individual approach.

Imagine that you ask a construction company to calculate the cost of a house. Will they be able to give you an exact amount without knowing how big a house you need, what materials it will be built from, where the land is located, and what your design preferences are? Of course not.

The same goes for SEO. To calculate the cost of promotion, SEO specialists need to analyse the website, study the niche area, analyse competitors, and find out your goals and expectations.

What factors affect the cost of SEO promotion?

1. Business niche and level of competition:

The more competitive a niche area is, the more effort and resources you need to put in to achieve good results. For example, promoting an online electronics store in Kyiv will cost much more than promoting a photographer’s website in a small town.

2. The current state of the website and its technical characteristics:

If your website has serious technical errors, outdated design, low-quality content, you need to carry out a comprehensive optimisation before starting SEO promotion. This can significantly affect the total cost of work.

3. Goals and objectives of SEO promotion:

Clearly defined goals will help SEO specialists develop the most effective strategy and choose the right tools. For example, if your goal is to increase sales by 50% within six months, an SEO campaign will be more intensive and costly than if you just want to increase brand awareness.

4. The scope and complexity of the work:

SEO promotion can include a wide range of works: technical audit of the website, keyword analysis, content optimisation, off-page optimisation, analytics, and reporting. The more works included in an SEO package, the higher its cost will be.

5. Experience and reputation of SEO specialists:

The services of experienced professionals with a good reputation are more expensive, but they are a worthwhile investment. You get a guarantee of quality, a professional approach, and the most efficient use of your budget.

Don’t look for the cheapest offers on the SEO market, because they often hide low quality work and dubious methods that can even harm your website.

Remember that SEO is not just a cost item, but an investment in the future of your business. And just like any other investment, it should be thoughtful, balanced, and based on a clear understanding of goals and expectations.

EO promotion is like renovating an apartment. You can, of course, try to do it yourself, armed with YouTube tutorials and advice from experienced neighbours. But will such repairs be of high quality and durable? And won’t you end up spending more time, effort, and money than if you had gone straight to professional builders?

The same goes for SEO. On the one hand, there is a huge amount of information about SEO optimisation available on the Internet, and there are free tools and services, so in theory, anyone can try to promote their website on their own. But on the other hand, SEO is a complex and multifaceted field that is constantly evolving and changing. And to achieve really good results, you need not only superficial knowledge, but also a deep understanding of search engine algorithms, an analytical mindset, and considerable practical experience.

Advantages and disadvantages of independent SEO:

Pros:

• Cost savings: you don’t need to pay SEO specialists.
• Full control over the process: you decide what measures to implement and how to allocate the budget.

Cons:

• High demands on time and knowledge: SEO requires constant study, analysis, and experimentation.
• Risk of making mistakes: incorrect actions can not only fail to bring results, but also harm the website (for example, pessimising a website for artificially building link mass).
• Limited resources and tools: professional SEO specialists have access to a wider range of paid and free tools that help them analyse, collect data, and track results more efficiently.

Advantages and disadvantages of professional SEO promotion:

Pros:

• Saving time and effort: you delegate SEO tasks to specialists and can focus on developing your core business.
• Guaranteed quality and results: experienced SEO specialists know how search engine algorithms work and which promotion methods are the most effective.
• An integrated approach: professional SEO promotion includes a full range of works – from technical audit to conversion and customer retention analysis.

Cons:

• Expenses for the services of specialists: professional SEO promotion is an investment that requires certain financial investments.
• The need to choose an SEO company or specialist carefully: it is important to find a reliable partner who understands your goals and objectives and is ready to work for the result.

Which option to choose?

It all depends on your individual needs and capabilities. If you’re just starting your business and have a limited budget, you can try to deal with SEO on your own. But if you are aiming for serious results and want to get the most out of your investment, we recommend that you contact professional SEO specialists.

Duli.online has extensive experience in the field of SEO and offers a full range of services for promoting websites of varying complexity. We will help you develop an effective SEO strategy, optimise your website for search engine requirements, and attract more target audience. Contact us today to learn more about our services and get a free consultation!

Success in today’s digital world is impossible without a strong online presence. And if you want your business to shine at the top of search results, attracting thousands of potential customers, you can’t do without SEO.

Remember that SEO optimisation is not a one-time action, but an ongoing process that requires an integrated approach, professional knowledge, and continuous improvement. It covers everything from technical excellence in website development to unique and useful content that will be interesting to both search engines and your target audience.

By investing in SEO, you are investing in the long-term success and prosperity of your business. And it’s up to you to decide whether you’re going to navigate the jungle of SEO algorithms on your own, risking making mistakes and wasting precious time, or entrust this crucial mission to experienced professionals who know how to achieve the desired results.

Make the right choice today – start your journey to the top of online success with a team of professionals!

Resources

1. https://www.wordstream.com/seo
2. https://moz.com/beginners-guide-to-seo
3. https://rockcontent.com/blog/what-is-seo/