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Published: 11.07.2024

Last update: 11.07.2024

SEO optimization: what do you need to promote yourself on Google?

In a world dominated by the Internet, where users' attention is scattered among millions of websites, it is not an easy task to become ...

article on 21 minutes

Seo optimization: what do you need to promote yourself on google?


In a world dominated by the Internet, where users’ attention is scattered among millions of websites, it is not an easy task to become a leader. How do you make sure that your business doesn’t get lost in the virtual jungle, but attracts the eyes of thousands of potential customers? The answer is simple: SEO optimisation is your sure guide to the top of digital Olympus. It’s not just magic or tricky algorithms, but a set of professional measures that will help make your website attractive to both search engines and your target audience. Are you ready to uncover the secrets of successful SEO promotion and secure your place in the online business sun? Then let’s dive into the world of SEO together!

Seo optimization: what do you need to promote yourself on google?

Do you have visitors but no customers? It’s time to unlock the potential of SEO for your business!

Nowadays, creating a website for your business is only half the battle. Imagine you’ve opened a cosy shop with unique products, but you’ve located it somewhere in a remote alleyway where people never come by. No matter how great your assortment is, it will be useless without a flow of customers. The same goes for websites on the Internet. Vivid images, a user-friendly interface, interesting content – all this loses its relevance if your site cannot be found by potential customers.

Seo optimization: what do you need to promote yourself on google?

and examine each of its stages through the prism of SEO.

Stage 1: From problem to solution – search for information

It all starts with a need. The user realises that they need to solve a problem or satisfy a desire, and turns to Google by entering a relevant query. And here it is important to understand that he is interested in not just information, but solutions.

The task of SEO at this stage is to make sure that your website becomes the very lifeline that will pull the user out of the ocean of information noise. To do this, you need to:

  • Conduct in-depth keyword research: find out what kind of queries your potential customers enter when they are looking for information about your products or services.
  • Optimise your website content for these keywords: include them in headings, subheadings, page text, and image attributes.
  • Take care of external optimisation: get links to your website from other resources that Google considers authoritative and relevant.

Stage 2: First impression – assessing relevance and authority

So, the user has found your website among thousands of others. But will he stay here? It all depends on how quickly they can find answers to their queries and how convincing the information is.

At this stage, it is important to pay attention to the following aspects:

  • Structure and design of the website: is it easy for the user to navigate, do the pages load quickly, is the design adapted to different devices?
  • Quality and relevance of the content: does the content meet the user’s expectations, is it interesting, informative and useful?
  • The presence of trust elements: customer testimonials, certificates, awards, information about the company – all this helps to build a positive image and increase the level of trust.

Stage 3: From interest to action – creating desire and motivation

If the user stays on your website and continues to study the information, it means that you have piqued their interest. Now it’s important to maintain this interest and push them to the next step – performing a targeted action.

SEO at this stage consists of:

  • Creating a clear and understandable navigation system: the user should be able to easily find the information they need and navigate between sections of the site.
  • Use of effective calls to action (CTA): the buttons “Buy”, “Order”, “Learn more” should be visible, clearly formulate the offer and encourage action.
  • Providing additional value: bonuses, discounts, free delivery, gifts – all this can be the decisive argument that will persuade the user to buy.

Stage 4: Finishing line – conversion and customer retention

Finally, when the user is ready to make a purchase, it is important to make the process as simple and convenient as possible.

Here are some SEO tips to optimise conversions:

  • Provide a simple and straightforward checkout process: minimise the number of fields in the form, provide different payment and delivery methods.
  • Use personalisation technologies: offer products and services that best suit the user’s interests.
  • Set up an effective email system: send emails with order confirmation, delivery information, special offers, and useful materials.

Remember that SEO is not a one-time action, but a continuous process of optimisation and improvement. Analyse user behaviour on your website, track the effectiveness of various SEO tools, and make the necessary adjustments to your strategy to stay one step ahead of the competition and ensure a steady stream of new customers.

Seo optimization: what do you need to promote yourself on google?

SEO is not just about improving a website’s position in search results. It is a powerful lead generation tool that helps convert passive website visitors into interested leads and, ultimately, real customers. Let’s take a look at a few examples from our practice that demonstrate the effectiveness of SEO in attracting the target audience and increasing sales.

Example 1: How SEO helped a startup with a niche product find its first customers

One of our clients is a startup that has developed an innovative product for amateur athletes. Their main problem was a lack of brand and product awareness. Potential customers simply did not know that such a solution existed.

We developed a comprehensive SEO strategy that included:

  • Optimising the website for low-frequency keywords used by athletes looking for solutions to specific problems.
  • Creation of interesting and useful content for the blog, which revealed the benefits of the product and provided practical training tips.
  • Work with external optimisation: posting articles on thematic resources and forums for athletes.

Result: saw a 5-fold increase in organic traffic to its website within 6 months, and the number of requests for product purchases increased by 300%. SEO helped the startup not only find its first customers but also build a reputation as an expert in its niche.

Example 2: How SEO helped increase sales of an online store in a competitive niche

Another client of ours is an online clothing store that faced high competition and declining sales. They needed to stand out from the competition and attract more of their target audience.

We focused on the following SEO measures:

  • Conducting an in-depth analysis of competitors to identify their strengths and weaknesses.
  • Optimising the website for medium- and high-frequency key queries, taking into account seasonality and demand.
  • Creating unique product descriptions using LSI keys to increase the relevance of product pages.
  • Launch of contextual advertising in Google Ads to quickly attract the target audience by the most converting queries.

Result: saw a 70% increase in organic search visitors and a 40% increase in sales within a year. SEO helped the online store not only increase its visibility in search results, but also convinced users to make a choice in its favour.

These are just a few examples of how SEO can become an effective lead generation tool for different types of businesses. A competent SEO strategy, developed with the specifics of your niche industry and business goals in mind, will help you attract more target audience, convert website visitors into customers, and increase sales.

Seo optimization: what do you need to promote yourself on google?

Google promotion: not magic, but an exact science of high rankings and satisfied users

SEO is often compared to art, but it is based on clear algorithms, data analysis, and an understanding of how search engines work. It’s like building a house: to make it strong, reliable, and attractive, you need to lay a solid foundation, use high-quality materials, and comply with building codes. In the world of SEO, the foundation is technical optimisation, and the building materials are high-quality content and a well-thought-out website structure.

Seo optimization: what do you need to promote yourself on google?

Imagine a luxurious home with an exquisite interior and breathtaking views. But what if the foundation of this house is cracked and the walls are covered with microcracks? All the beauty and luxury instantly lose their appeal, because the main thing at stake is reliability and security.

The same goes for websites. Bright design, interesting content, and a well-thought-out marketing strategy are all important, but without a solid technical foundation, your site risks turning into a “house on sand”. It is technical optimisation, starting with SEO website audit, that ensures the flawless operation of all the mechanisms that make your website attractive to both search engines and users.

SEO audit: a deep dive into the world of technical aspects of a website

SEO audit is a comprehensive analysis of a website aimed at identifying and evaluating technical factors that affect its visibility in search engines and promotion efficiency. It’s like conducting a full technical inspection of a car before a long journey: you check the condition of all systems and mechanisms to avoid unpleasant surprises on the road.

What exactly is analysed during an SEO audit:

  • Technical aspects:
  • Website loading speed: In today’s fast-paced world, users are not ready to wait for long page loads. An SEO audit will help you identify bottlenecks and optimise website speed.
  • Mobile responsiveness: The majority of users access the Internet from smartphones. An SEO audit will make sure that your website is displayed correctly on different types of devices.
  • Availability and correctness of the SSL certificate: Website security is an important ranking factor. An SEO audit will help you check the availability and correctness of the SSL certificate.
  • Quality and validity of the code: a clean and valid website code is the key to its fast operation and correct indexing by search engines.
  • The presence and correctness of the robots.txt file and sitemap.xml file: these files help search engine crawlers to effectively crawl and index your website.
  • Internal optimisation:
  • Site structure: a logical and clear site structure facilitates better user navigation and indexing by search engines.
  • Optimisation of textual content: the use of keywords, meta tags, headings and subheadings makes the content understandable for both users and search engine crawlers.
  • Optimisation of images and other media files: the use of optimised images and videos speeds up page loading and makes the website more attractive.
  • External optimisation:
  • Link profile analysis: SEO audit allows you to assess the quality and quantity of links to your website from other resources.

A technically perfect website is not a goal, but a means of achieving success

You shouldn’t consider technical optimisation as a one-time event. It is an ongoing process that requires constant attention and improvement. Regular SEO audits and the elimination of identified errors ensure that your website works like a well-oiled machine, providing you with a leading position in the online space.

Seo optimization: what do you need to promote yourself on google?

If it does not have valuable, relevant and optimised content, it will not be found by search engines.

Principles of creating SEO-friendly content:

  • Focus on the needs of the target audience: Before writing texts, clearly define who you are creating them for. What are their interests, problems, questions? The content should not just be “pretty”, but primarily useful and informative for your target audience.
  • Use relevant keywords: research what words and phrases users use when looking for information about your products or services. Include these keys in the text of pages, headings, subheadings, image attributes, but do not overuse them! The text should remain natural and easy to read.
  • Structure your content and make it easy to read: use headings, subheadings, lists, and text highlighting to break it into logical blocks and make it easier to read. Remember that users often scan the text with their eyes to find the information they need.
  • Optimise the title and description meta tags: are short page descriptions that appear in search results and affect the click-through rate of a website. They should be informative, attractive, and contain keywords.
  • Use LSI keywords: These are words and phrases that are thematically related to your main keywords. Using them helps you create more complete and relevant content, as well as avoid keyword stuffing.
  • Add visual content: images, videos, infographics make content more attractive and memorable. Do not forget to optimise them for keywords (file name, alternative text).
  • Internal linking: place links to other relevant pages on your website so that users can easily find additional information and continue exploring the topic. It also helps search engines better index content and understand the structure of your site.

Adapt content to different types of websites:

  • SEO optimisation of an online store: focus on product descriptions, use high-quality photos and videos, add customer reviews, optimise filters and product sorting.
  • SEO optimisation of a service website: clearly describe your services, their advantages and cost, add a portfolio with completed projects, post reviews of satisfied customers.
  • SEO optimisation of a blog or information portal: create interesting and useful content that will attract traffic and encourage users to share it on social media.

Remember that content is king in the world of SEO. High-quality, optimised, and targeted content will help you drive more traffic, increase conversions, and achieve the desired results from SEO promotion.

Seo optimization: what do you need to promote yourself on google?

SEO: playing the long game, or how to turn short-term costs into long-term business success

In the world of business, especially in the online space, where every step requires careful planning and assessment of potential risks, the issue of investment is particularly acute. And while everything is more or less clear with traditional marketing tools, SEO remains terra incognita for many – a mysterious and not fully understood territory.

Seo optimization: what do you need to promote yourself on google?

SEO is not an expense, but an investment in the long-term success of your business

ome entrepreneurs are looking for the most effective ways to attract customers and increase profits. And while some rely on short-term advertising campaigns, others choose a strategically beneficial way – investing in SEO.

Why is SEO an investment, not an expense?

Imagine two companies operating in the same niche industry. One of them regularly invests in SEO promotion, while the other ignores this tool, relying on word of mouth and casual visitors. What will happen to their business in the long run?

  • A company that invests in SEO:
  • Will receive a steady stream of targeted traffic from search engines, as its website will rank high for relevant queries.
  • It will increase brand awareness and the level of trust from potential customers, as a website on the first page of Google is automatically associated with reliability and expertise.
  • It will be able to effectively compete even with more well-known brands, as SEO allows you to attract customers not only by brand, but also by information requests.
  • It will get a long-term effect from promotion, because a website that ranks high in organic search results continues to attract traffic and generate leads even after active SEO work stops.
  • A company that ignores SEO:
  • Will face the problem of low visibility on the Internet, as its website will be lost among thousands of competitors.
  • It will be forced to spend more and more money on paid advertising to attract the attention of the target audience.
  • It risks losing a significant part of potential customers who simply won’t be able to find it online.

Pricing for SEO services: what determines the cost?

The question of the cost of SEO promotion is one of the most common and, at the same time, the most difficult. There is no single price for SEO, because each project is unique and requires an individual approach.

Imagine that you ask a construction company to calculate the cost of a house. Will they be able to give you an exact amount without knowing how big a house you need, what materials it will be built from, where the land is located, and what your design preferences are? Of course not.

The same goes for SEO. To calculate the cost of promotion, SEO specialists need to analyse the website, study the niche area, analyse competitors, and find out your goals and expectations.

What factors affect the cost of SEO promotion?

  1. Business niche and level of competition:

The more competitive a niche area is, the more effort and resources you need to put in to achieve good results. For example, promoting an online electronics store in Kyiv will cost much more than promoting a photographer’s website in a small town.

  1. The current state of the website and its technical characteristics:

If your website has serious technical errors, outdated design, low-quality content, you need to carry out a comprehensive optimisation before starting SEO promotion. This can significantly affect the total cost of work.

  1. Goals and objectives of SEO promotion:

Clearly defined goals will help SEO specialists develop the most effective strategy and choose the right tools. For example, if your goal is to increase sales by 50% within six months, an SEO campaign will be more intensive and costly than if you just want to increase brand awareness.

  1. The scope and complexity of the work:

SEO promotion can include a wide range of works: technical audit of the website, keyword analysis, content optimisation, off-page optimisation, analytics, and reporting. The more works included in an SEO package, the higher its cost will be.

  1. Experience and reputation of SEO specialists:

The services of experienced professionals with a good reputation are more expensive, but they are a worthwhile investment. You get a guarantee of quality, a professional approach, and the most efficient use of your budget.

Don’t look for the cheapest offers on the SEO market, because they often hide low quality work and dubious methods that can even harm your website.

Remember that SEO is not just a cost item, but an investment in the future of your business. And just like any other investment, it should be thoughtful, balanced, and based on a clear understanding of goals and expectations.

Seo optimization: what do you need to promote yourself on google?

Search engine optimisation: do it yourself or entrust it to professionals? Choosing the best strategy

EO promotion is like renovating an apartment. You can, of course, try to do it yourself, armed with YouTube tutorials and advice from experienced neighbours. But will such repairs be of high quality and durable? And won’t you end up spending more time, effort, and money than if you had gone straight to professional builders?

The same goes for SEO. On the one hand, there is a huge amount of information about SEO optimisation available on the Internet, and there are free tools and services, so in theory, anyone can try to promote their website on their own. But on the other hand, SEO is a complex and multifaceted field that is constantly evolving and changing. And to achieve really good results, you need not only superficial knowledge, but also a deep understanding of search engine algorithms, an analytical mindset, and considerable practical experience.

Advantages and disadvantages of independent SEO:


  • Cost savings: you don’t need to pay SEO specialists.
  • Full control over the process: you decide what measures to implement and how to allocate the budget.


  • High demands on time and knowledge: SEO requires constant study, analysis, and experimentation.
  • Risk of making mistakes: incorrect actions can not only fail to bring results, but also harm the website (for example, pessimising a website for artificially building link mass).
  • Limited resources and tools: professional SEO specialists have access to a wider range of paid and free tools that help them analyse, collect data, and track results more efficiently.

Advantages and disadvantages of professional SEO promotion:


  • Saving time and effort: you delegate SEO tasks to specialists and can focus on developing your core business.
  • Guaranteed quality and results: experienced SEO specialists know how search engine algorithms work and which promotion methods are the most effective.
  • An integrated approach: professional SEO promotion includes a full range of works – from technical audit to conversion and customer retention analysis.


  • Expenses for the services of specialists: professional SEO promotion is an investment that requires certain financial investments.
  • The need to choose an SEO company or specialist carefully: it is important to find a reliable partner who understands your goals and objectives and is ready to work for the result.

Which option to choose?

It all depends on your individual needs and capabilities. If you’re just starting your business and have a limited budget, you can try to deal with SEO on your own. But if you are aiming for serious results and want to get the most out of your investment, we recommend that you contact professional SEO specialists.

Duli.online has extensive experience in the field of SEO and offers a full range of services for promoting websites of varying complexity. We will help you develop an effective SEO strategy, optimise your website for search engine requirements, and attract more target audience. Contact us today to learn more about our services and get a free consultation!

Seo optimization: what do you need to promote yourself on google?


Success in today’s digital world is impossible without a strong online presence. And if you want your business to shine at the top of search results, attracting thousands of potential customers, you can’t do without SEO.

Remember that SEO optimisation is not a one-time action, but an ongoing process that requires an integrated approach, professional knowledge, and continuous improvement. It covers everything from technical excellence in website development to unique and useful content that will be interesting to both search engines and your target audience.

By investing in SEO, you are investing in the long-term success and prosperity of your business. And it’s up to you to decide whether you’re going to navigate the jungle of SEO algorithms on your own, risking making mistakes and wasting precious time, or entrust this crucial mission to experienced professionals who know how to achieve the desired results.

Make the right choice today – start your journey to the top of online success with a team of professionals!


  1. https://www.wordstream.com/seo
  2. https://moz.com/beginners-guide-to-seo
  3. https://rockcontent.com/blog/what-is-seo/
Vlad Likhovid
Vlad Lykhovid

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Frequently Asked Questions

Is it possible to rank first on Google for free

This question is probably of interest to every website owner. And the answer, as is often the case, is ambiguous: Yes and no.

Yes, it ispossible to rank first in Google for free if:

  • You are working on a niche query with low competition. If your site is dedicated to a narrow topic and the keywords you are promoting are not very popular, then there is a chance to be at the top of the search results by making efforts to optimise the content and technical aspects of the site.
  • You create really valuable and unique content that meets the intentions of users. Google values quality content that covers a topic in a complete and interesting way, encourages users to spend more time on the site and return to it again.
  • You comply with all Google’s website quality guidelines, both in terms of technical aspects (loading speed, mobile responsiveness, security) and content (uniqueness, literacy, structure).

No, itwill be extremely difficult to take the first place in Google for free if:

  • You work in a highly competitive niche. If your keywords are being promoted by powerful competitors with large SEO budgets, it will be almost impossible to beat them using free methods.
  • You are not ready to invest time and effort in SEO. Website optimisation is a continuous process that requires constant work on content, technical aspects, and analytics. Free SEO methods require a lot of time and effort, and do not always guarantee a quick result.
  • You expect instant results. SEO is a long-term investment. Even if you manage to reach the top of the search results using free methods, it will take time.

So, before you rely on free SEO, you should really assess your strengths and capabilities. If you work in a highly competitive niche and expect quick results, then investing in professional SEO promotion will be more justified.

If you are ready to work on SEO on your own and have enough time, then free methods can be a good start to promoting your website.

What mistakes in SEO promotion can harm a website?

SEO optimisation is a powerful tool that, unfortunately, can be misused. Mistakes in SEO, especially if made intentionally for the sake of quick results, can not only negate all your efforts, but also seriously harm your website, up to its complete disappearance from search results. Let’s take a look at the most common mistakes to avoid:

  1. Black hat SEO: This is a set of manipulative techniques aimed at deceiving search engines. They include:
  • Cloaking: showing search engine crawlers different content than website visitors.
  • Hidden text and links: disguising keywords and links under the background colour, inserting them in a microscopic font, etc.
  • Doorways: creation of keyword-rich pages to attract traffic and redirect it to other websites.
  • Link building: massive automatic link building from low-quality donor sites.

Consequences: Google is constantly improving its algorithms to detect and penalise websites that use black hat SEO. The penalties can vary from lowering positions in the search results to the complete exclusion of the site from the index.

  1. Low-quality content:
  • Plagiarism: copying content from other websites without permission.
  • Keyword stuffing: excessive use of keywords in the text, making it unnatural and difficult to read.
  • Uninformative and uninteresting content: content that has no value to users and is created only for search engines.

Implications: Google values quality, unique and useful content. Websites with low-quality content are unlikely to get to the top of the search results.

  1. Ignoring technical optimisation:
  • Slow website loading: Google prefers websites that load quickly.
  • Non-responsive design: the website should be easy to view on any device.
  • Incorrect work with the robots.txt file and sitemap: this can lead to the fact that search robots will not be able to index important pages of your website.

Consequences: technical problems on the site can negatively affect its position in search results and reduce the number of visitors.

  1. Lack of analysis and control:
  • Ignoring analytics: It is important to track key SEO performance indicators (traffic, positions, conversions) to understand which methods work and which need to be adjusted.
  • Lack of strategy: SEO promotion should be based on a clear strategy with defined goals, objectives, and methods.

Consequences: without analysis and control, SEO promotion can become aimless and ineffective.

Remember that SEO is a long-term investment. Use only white-hat optimisation methods, focus on creating high-quality content, and don’t forget about the technical side of things. This is the only way to achieve steady traffic growth and improve your website’s position in search results for years to come.

What is an SEO website audit and why is it needed?

SEO audit of a website is a comprehensive research that can be compared to a medical examination. If your website is a patient, then an SEO audit is a thorough checkup that helps to identify problems that prevent it from being healthy, strong, and successful in the online world.

Why do you need an SEO audit?

  • Identification of technical errors: The audit reveals technical problems that negatively affect the ranking of the site, such as slow page loading, incorrect operation of the mobile version, broken links, incorrectly configured redirects, indexing problems, etc.
  • Content analysis: The audit assesses the quality and relevance of content, identifies duplicates, checks the optimisation of texts for keywords, and analyses meta-data.
  • Competitor research: The audit helps to understand what SEO strategies competitors use, which keywords bring them traffic, and identify their strengths and weaknesses.
  • SEO strategy development: Based on the audit data, we develop an individual SEO promotion strategy that takes into account the specifics of the website, niche, and competitive environment.

What does an SEO audit include?

  • Technical audit: analysis of loading speed, mobile adaptability, security, website code, SSL certificate, URL structure, robots.txt, sitemap.xml, etc.
  • SEO content audit: analysis of relevance, uniqueness, structure, keyword optimisation, meta-data (title, description), headings (H1-H6), images and videos.
  • Usability analysis: determination of website usability for users, analysis of navigation, structure, design, arrangement of elements, presence of calls to action.
  • External optimisation: analysis of the website’s link profile, quality and quantity of backlinks, search for toxic links.

When do you need to conduct an SEO audit?

  • Before launching a new website: to make sure that it is technically ready for promotion and meets the requirements of search engines.
  • After making significant changes to the site: redesign, changing the structure, adding new functionality – all this can affect the ranking of the site.
  • If your website has lost its position in the search results: an audit will help you identify the reasons for the drop in traffic and develop an action plan to remedy the situation.
  • On a regular basis: it is recommended to conduct an SEO audit at least once a year to identify and fix problems in time, as well as adjust your SEO strategy to reflect changes in search engine algorithms.


SEO audit is not just a formality, but a necessary stage for successful website promotion. It helps to identify weaknesses, develop an effective strategy, and get the most out of SEO.

How do I know if my website needs SEO optimization?

Do you suspect that your website is not working to its full potential in the online world? SEO optimisation is not a one-time event, but an ongoing process. Even if your website was once well optimised, over time, search engine algorithms change, new competitors appear, and user needs change.

Here are a few warning signs that your website needs the attention of SEO experts:

  1. Low traffic:
  • The site is not attracting enough visitors from organic search. This is the most important sign of SEO problems. If your website is not found by potential customers, it means that it does not rank high for relevant keywords.
  • Search traffic is falling. This can be the result of changes in Google’s algorithms, the emergence of new competitors, or technical problems on the site.
  1. Problems with indexing:
  • Your site pages are not being indexed by Google. Check this with Google Search Console. If the pages are not indexed, it means that search engine crawlers do not see your site or have problems crawling it.
  • For example, the wrong pages are displayed in Google’s index, or pages are displayed with incorrect titles and descriptions.
  1. Low positions in the search results:
  • The site doesn’t appear on the first page of Google for keywords. Most users don’t go further than the first page of search, so it’s important that your site is on the top.
  • The site has lost its position in search. This can be due to various factors, such as algorithm updates, competitors’ actions, or technical problems on the site.
  1. Low conversion rate:
  • Visitors quickly leave the site without completing the targeted actions. This can be the result of inconvenient navigation, poor quality content, lack of calls to action, or technical issues on the site.
  • The site doesn’t generate leads, calls, or sales. If there is traffic, but it doesn’t convert into customers, it could also be a sign of SEO issues (e.g., the site is attracting untargeted traffic).
  1. Technical problems:
  • The site takes a long time to load.
  • The site is not adapted for mobile devices.
  • The site contains broken links.
  • The website is not protected by an SSL certificate.

What should you do if you notice these signs?

  • Conduct an SEO audit of your website to help identify and analyse all the problems.
  • Develop and implement an SEO strategy. It should be aimed at eliminating the identified problems and improving the site’s position in search results.
  • Track the results and adjust the strategy. SEO is an ongoing process, so it is important to constantly analyse the results and make the necessary changes.

Don’t ignore SEO problems!
Timely optimisation will help you attract more target audience, increase sales, and outperform competitors.

Is it possible to do SEO promotion if my website is not ready yet?

This is a question that often arises for business owners who are planning to launch a new website or radically change an existing one. And the answer to it is definitely yes, but with certain caveats.

SEO is not magic that will start working only after you launch your website. In fact, the sooner you start thinking about SEO, the better results you will achieve in the future.

Why is it worth doing SEO at the stage of website development?

  • SEO affects the structure and design of a website: A competent website structure, easy navigation, optimised URLs – all of this has a positive impact on rankings. If you take these aspects into account at the development stage, you will avoid unnecessary costs for website redesign in the future.
  • SEO affects website content: SEO experts will help you create a content plan, optimise texts for keywords, and develop a strategy for promoting your website on blogs and social media.
  • SEO takes time: Search engine optimisation is a long-term process. The sooner you start, the sooner you will see the first results.

What can you do for SEO before your website is ready?

  1. Analyse the niche and competitors: Identify the keywords that potential customers will use to search for you, analyse competitors’ websites, their strengths and weaknesses.
  2. Create asemantic core: Create a list of keywords and phrases that will be used on the website.
  3. Develop thesite structure: Create a sitemap, define the main sections and categories, and think through the logic of transitions between pages.
  4. Prepare high-quality content: Write texts for the main pages of the website, optimise them for keywords, add images and videos.
  5. Find SEO specialists: If you don’t plan to do SEO yourself, find a reliable SEO company or freelancer to help you with website optimisation.

Important: Do not launch a website that is not ready for SEO! Non-indexed pages, low-quality content, technical errors – all this will negatively affect the ranking of your website in the future.

Remember that SEO is an integral part of a successful website. By investing in SEO at the development stage, you lay a solid foundation for the future success of your online business.

What guarantees of successful SEO promotion can you provide?

The issue of guarantees in SEO is one of the most delicate. SEO is not magic, but a set of measures whose effectiveness depends on many factors, some of which are beyond the control of SEO specialists.

This cannot be guaranteed by any SEO company:

  • Google’s algorithms are constantly changing, and what worked yesterday may not work today.
  • Specific terms of achieving results. SEO takes time, and the speed of promotion depends on many factors, such as the level of competition, the state of the site, and the quality of the content.
  • No changes in Google’s algorithms. Google is constantly improving its algorithms, and SEO specialists must adapt their strategies to these changes.

What we can guarantee:

  • Professional approach and transparency. We use only “white hat” SEO methods that comply with Google’s guidelines. We provide our clients with access to all analytical tools and report on the work done.
  • An integrated approach to SEO. We work on all aspects of SEO, including technical optimisation, keyword analysis, content creation, and off-page optimisation.
  • An individual approach to each client. We develop an SEO strategy that takes into account the specifics of your business, niche, and goals.
  • Constant monitoring and analysis of results: We track the effectiveness of SEO promotion and make the necessary adjustments to the strategy.
  • Improvement of key performance indicators. We strive to achieve traffic growth, increase conversion, and improve other important indicators for your business.

Instead of empty promises, we offer you:

  • Open communication and interaction. We are always in touch and ready to answer your questions.
  • Clear and understandable reports: We provide detailed information about the work done and the results achieved.
  • Focus on long-term cooperation. We are interested in seeing your business grow and prosper online.

SEO is not a lottery, but an investment in the future of your business. And like any investment, it requires careful selection of partners.

Contact us and we will help you achieve the desired results!


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