Website on WordPress: why should you order development on it?

This is a question that comes up for many entrepreneurs who are just starting out in the online world. Both WordPress and specialised website builders have their advantages and disadvantages, so the final choice depends on the specific needs and goals of your business.

Let’s take a closer look at the pros and cons of each option:

WordPress:

Benefits:

• Flexibility and scalability: WordPress is a powerful open source platform that allows you to create websites of any complexity and functionality. You can start with a simple business card site and then, as your business grows, expand its capabilities by adding new features and integrations.
• Huge selection of plugins and themes: WordPress has a huge community of developers who create thousands of plugins and themes that extend the platform’s functionality and allow you to customise your website design to suit your needs.
• SEO-Friendly: WordPress is designed with search engines in mind, making it an ideal platform for creating SEO-optimised websites.
• Full control over your website: you have full control over your WordPress website, including your choice of hosting, domain, design and functionality.

Disadvantages:

• Technical Complexity: While WordPress is a fairly easy platform to learn, it can require some technical knowledge to create and customise complex websites.
• Need for updates: WordPress and its plugins need regular updates to keep your site secure and stable.
• Hosting and domain costs: Unlike website builders, WordPress requires separate hosting and domain, which incurs additional costs.

Specialised website builders:

Benefits:

• Ease of use: Website builders offer an intuitive interface that allows you to create websites without technical knowledge.
• Speed of creation: You can create a website on the builder in a matter of hours or even minutes.
• Fixed Cost: Most website builders offer fixed pricing plans, allowing you to plan your budget clearly.
• Hosting and domain included: Usually, the cost of hosting and domain is already included in the price of the website builder plan.

Disadvantages:

• Limited flexibility: Website builders offer a limited set of templates and features, which may not meet the needs of a fast-paced business.
• Platform Dependency: You are completely dependent on the website builder’s platform and if it closes you will lose your website.
• Limited SEO capabilities: Website builders do not always allow you to flexibly adjust the SEO parameters of your site, which can negatively affect its position in search engines.

Conclusion:

If you’re looking for an easy and affordable way to create a basic website for your small business, and you don’t need complicated features and customisation, then website builder might be a good option.

However, if you need a flexible, scalable and SEO-optimised website that you can customise and expand according to your business needs, then WordPress is the best choice.

Remember that choosing a website platform is an important decision that will affect the future of your business in the online world. So weigh the pros and cons carefully before making your final decision.

When deciding to order a website on WordPress, it is important to consider not only the initial development costs, but also the potential hidden costs that may arise in the process of creating and further maintaining the site.

Here are a few key points to look out for:

1. Hosting and domain name:

• WordPress is a standalone platform, so you’ll need a separate hosting service to host your site files and a domain name for users to find it by.
• Cost: The price of hosting can range from a few dollars to tens of dollars per month depending on the provider, tariff and amount of resources. Domain registration costs about $10-20 per year.

2. Premium themes and plugins:

• Free WordPress themes and plugins offer basic functionality. You may need paid premium solutions to expand your site’s capabilities and give it a unique look.
• Cost: The price of premium themes and plugins varies widely, from $20 to $200 or more.

3. SSL Certificate:

• An SSL certificate provides a secure connection between the site and the user’s browser, which is especially important for sites that collect personal data or make online sales.
• Cost: Some hosting providers offer free SSL certificates, but they usually cost $10-100 per year.

4. Additional developer services:

• Once your site is launched, you may need additional developer services such as making design changes, adding new functionality, updating the platform and plugins.
• Cost: Depends on the complexity of the work and the developer’s hourly rate.

5. SEO promotion:

• To attract visitors to your website, you may need SEO promotion, which includes content optimisation, link building and other activities.
• Cost: SEO promotion can cost from a few hundred to a few thousand UAH per month.

6. Content Creation:

• High-quality and interesting content is the key to the success of any website. You will need to regularly create new articles, product descriptions, news, etc.
• Cost: Depends on the volume and complexity of the content, and whether you will create it yourself or order it from copywriters.

Tip:

To avoid unpleasant surprises, even at the budget planning stage of WordPress website development, discuss all possible costs with the developer and make sure you get a complete and transparent picture of the project cost.

Choosing a web studio or WordPress developer is a responsible task, because the success of your online project depends on the professionalism of the team. Unfortunately, there are unscrupulous performers on the market, so it is important to know how to distinguish a reliable company from fraudsters.

Here are some tips to help you make the right choice:

1. Portfolio and testimonials:

• Carefully study the company’s portfolio on the website. Pay attention to the quality and functionality of the implemented projects, especially those that are similar to your idea.
• Look for reviews of the company on independent platforms: Google My Business, Facebook, specialised forums and web studio directories.
• Contact a few of the company’s previous clients and ask about their experience with the company.

2. Transparency and communication:

• Reliable companies are always open to dialogue and ready to discuss with you in detail all the details of the project, timing and cost.
• Pay attention to how the company responds to your queries and questions: whether promptly, informative.
• Clarify how communication will take place during the project: who will be your contact person, what communication channels will be used.

3. Contract and warranties:

• Never work without an official contract! It should clearly specify all the terms of co-operation: terms, cost, stages of work, rights and obligations of the parties.
• Ask what kind of warranty the company provides on its work.
• Pay attention to the copyright clauses in the contract regarding the code and design of the site.

4. Price:

• You should not chase the lowest price as this may indicate a low quality service.
• Compare offers from several companies, but remember that the price should be reasonable and appropriate to the scope and complexity of the work.

5. Experience and qualifications:

• Clarify how many years the company has been in the web development market.
• Pay attention to the qualifications and experience of the professionals who will be working on your project.
• Check if the company has certificates and awards to prove its professionalism.

6. Additional Services:

• Find out what additional services the company offers: hosting, website support, SEO-promotion, content creation.
• A comprehensive approach to website development can save you time and money in the future.

Remember:

Choosing a reliable web studio or developer is an investment in your business. Give it enough time and attention, and your WordPress website will become an effective tool for achieving your business goals!

This question is a concern for many entrepreneurs who order website development on WordPress. The answer depends on the level of your technical background, the complexity of the site and the desired level of control over the content.

Let’s consider three possible scenarios:

1. Simple changes:

• What can you do on your own?  WordPress has an intuitive interface that makes it easy to make basic changes to the site:
  • Add, edit and delete pages and articles.
  • Upload and edit images and videos.
  • Change text on the site, customise menus and headers.
  • Work with comments and feedback forms.
• Who is it right for?  If your site is fairly simple, and the changes won’t involve design, code or functionality, you’re perfectly capable of handling it yourself. WordPress has plenty of tutorials and instructions to help you learn the basics of editing.

2. Changes of moderate complexity:

• What requires the help of a developer?  For more complex tasks, you will probably need the help of a specialist:
  • Installing and configuring new plugins.
  • Making changes to the site design (colours, fonts, positioning of elements).
  • Creating new sections or functions on the site.
• How to organise cooperation?” You can conclude a contract for technical support of the site with the developer or contact him as needed.

3. Complex technical challenges:

• What is better to entrust to the professionals?
  • Major changes to the site’s code.
  • Site integration with other services (CRM, payment systems).
  • Fix critical bugs and security issues.
• Why is it important?” Unskilled interference in the technical part of the site can lead to its incorrect operation or even data loss.

Bottom line:

WordPress gives you a choice: edit the site yourself or call in the experts. Evaluate your strengths and remember that professional support can save you time and protect you from mistakes.

The ROI of a WordPress website is an individual question that depends on many factors: business niche, market competitiveness, website quality, promotion strategy, and many others.

There is no universal formula for calculating exact payback periods.

However, you can focus on such metrics that indicate the effectiveness of your site and its potential for profit:

1. Traffic:

• What do we analyse? The number of visitors on the site, traffic sources (organic search, social networks, advertising), user behaviour on the site (number of page views, time on site, bounce rate).
• How to measure? Google Analytics.

2. Conversion:

• What do we analyse? The ratio of the number of users who made a targeted action on the site (made an order, called, left a request) to the total number of visitors.
• How to measure?” Google Analytics, analytics tools for CRM systems.

3. ROI (return on investment):

• What do we analyse?” The ratio of the profit received from the site to all investments made in it (development, promotion, support).
• How to measure? Financial reports, analytics systems.

4. Lead generation:

• What are we analysing? The number of interested potential customers who have left their contact details via the forms on the website.
• How to measure?” CRM systems, email marketing services.

Signs that the site is successful:

• Steady traffic growth.
• High conversion rate of visitors to customers.
• Positive ROI.
• Regular lead generation.

It’s important to realise:

• The ROI of a website is not a one-time event, but a process that requires constant work on its development and promotion.
• Analyse key performance indicators, make timely adjustments to the promotion strategy and strive for continuous improvement of your site.

Remember: A website on WordPress is not just a business card on the Internet, but a powerful tool for attracting customers and increasing the profits of your business. With the right approach, it can bring profit for many years!

Creating a website on WordPress is an exciting, but at the same time responsible process. Even experienced entrepreneurs can make mistakes that can negatively affect the effectiveness of the site and the achievement of business goals.

Let’s look at the most common ones and ways to avoid them:

1. Ignoring planning:

• Mistake: Start creating a website without a clear plan, without defining the target audience, goals, structure and functionality of the site.
• How to avoid?” Make a detailed brief for website development, where all important aspects will be spelt out: from design to marketing strategy.

2. Savings on hosting and domain:

• Mistake: Choosing the cheapest hosting and domain, which can lead to slow site performance, security issues and inaccessibility for users.
• How to avoid?” Choose reliable hosting providers with a good reputation and positive reviews.

3. Using too many plugins:

• Bug: Installing a large number of plugins can cause conflicts between them, slow down your site and make it more vulnerable to hacker attacks.
• How to avoid? Install only those plugins that are really necessary for your site to work, and update them regularly.

4. Neglecting SEO Optimisation:

• Mistake: Creating a site without taking into account the requirements of search engines, which will make it invisible to potential customers.
• How to avoid?” Carry out SEO-optimisation of the website at all stages of its creation and promotion: from choosing keywords to writing SEO texts.

5. Lack of adaptive design:

• Error: Creating a site that does not adapt to different devices (computers, laptops, tablets, smartphones), which will make it not convenient for a large number of users.
• How to avoid? Choose adaptive WordPress themes or order a custom design that will display correctly on all devices.

6. Ignoring analytics:

• Mistake: Not tracking key site performance indicators and not analysing user behaviour.
• How to avoid?” Install and configure Google Analytics, regularly analyse the data and make adjustments to the site based on the information obtained, regularly analyse the data and make adjustments to the site.

Remember:

Creating a successful website on WordPress is a continuous process of learning and improving. Do not be afraid to make mistakes, the main thing is to correct them in time and move on!