What are Google Analytics and Google Tag Manager?

In a digital world where competition for customer attention is growing every day, it’s important to have tools that allow you to analyse the effectiveness of your online activities. Google Analytics and Google Tag Manager are two powerful tools from Google that can help you better understand user behaviour on your website and make informed decisions to grow your business.

Google Analytics is a treasure trove for those who want to understand user behaviour on their website. With it, you can get answers to the key questions every business owner faces:

• Where do my customers come from? Analysing website traffic will allow you to find out which promotional channels are working most effectively. You will see how many users go to your site from search engines, social networks (Facebook, Instagram, LinkedIn), advertising campaigns or other sites.
• What are they interested in on my site? Google Analytics will show you which pages on your site are most popular with visitors, how much time they spend on each page, which links are clicked, and which products or services are viewed most often. This information will help you understand what content your target audience is interested in and optimise your site to better meet their needs.
• Is my website working effectively? Are your website visitors converting into real customers? Website conversion tracking allows you to determine how well your website is achieving its business goals. You’ll be able to track the number of purchases, applications, newsletter sign-ups and other targeted actions, as well as determine which pages or design elements are driving conversions and which are hindering them.
• What’s the return on my advertising investment? If you invest in advertising on Google Ads, Facebook, Instagram or other advertising platforms, Google Analytics can help you measure the effectiveness of that investment. You’ll be able to track the number of customers reached through each ad campaign, cost per customer, and return on investment (ROI).

Thus, Google Analytics gives you a complete picture of what is happening on your website and helps you make informed decisions to grow your business. Skilful use of this tool will allow you to:

• Increase sales and profits. By understanding your customers’ behaviour, you will be able to optimise your website and advertising campaigns to increase conversions and, as a result, sales.
• Make better use of advertising budgets. By analysing the effectiveness of different advertising channels, you will be able to focus your investments on those platforms and campaigns that deliver real results.
• Improve website usability. By identifying problems in navigation, design or content that prevent users from achieving their goals on your site, you can improve its usability and make it more convenient for visitors.
• Stay one step ahead of the competition. With valuable information about your target audience and the effectiveness of your online strategies, you can make better-informed decisions and gain a competitive advantage.

Don’t miss your chance to take full advantage of Google Analytics! This powerful tool will help you turn your website into an effective tool to grow your business.

Google Analytics may seem complicated at first glance, but don’t be intimidated! With our help, you will quickly master its basic functions and learn how to use valuable information to grow your business.

Step 1: Create a Google Analytics account

First of all, you need to create a free Google Analytics account. To do this, go to analytics.google.com and follow the on-screen instructions. You will need a Google account to sign up.

Step 2: Adding the tracking code to your website

Once you have created a Google Analytics account, you will be provided with a unique tracking code. This code must be placed on every page of your website that you want to track.

Don’t worry, you don’t need to be a programmer to pull this off! If you have access to the administration panel of your website (e.g. WordPress), you can find a special section for adding code to the header or footer of your site. Otherwise, you may need the help of a web developer.

Step 3: Setting up goals in Google Analytics.

To get the most out of Google Analytics, it’s important to set up goals. Goals are specific actions you want users to take on your site, such as buying a product, filling out an application form, or subscribing to a newsletter.

How to set up goals in Google Analytics:

1. Log in to your Google Analytics account.
2. Select the desired resource (site) from the list.
3. On the left side of the screen, go to the “Administrator” section.
4. In the View stack, select Goals.
5. Press the “+ Target” button.
6. Select a target type (e.g. Destination to track visits to specific pages) and follow the on-screen instructions.

Step 4: Data analysis and decision-making

Once set up, Google Analytics will start collecting data about your website visitors. You will be able to view this information in real time or over a period of time.

Google Analytics offers a variety of reports to help you understand:

• Audience: where your visitors come from, their demographics, interests, etc.
• Sources of traffic: which promotion channels are the most effective (search engines, social networks, direct transitions, etc.).
• Behaviour: which pages on your site are the most popular, how much time users spend on each page, what path they take on the site, and so on.
• Conversions: how many users are reaching your goals, which channels and pages are driving conversions, etc.

By analysing Google Analytics data, you will be able to:

• Identify the strengths and weaknesses of your website.
• Understand the needs and behaviours of your target audience.
• Optimise your website and advertising campaigns for better results.

Remember, Google Analytics is a powerful tool, but it’s up to you how you use it to grow your business.

Duli.online provides Google Analytics and Google Tag Manager setup services in Kyiv, Kharkiv, Odessa, Dnipro and Lviv. Our team will help you install and configure these tools, and teach you how to interpret data and make informed decisions to grow your business.

Google Tag Manager (GTM) is a free tool from Google that helps simplify and optimise the tags (code snippets) on your website.

What are its main advantages?

• Simplify your site code: Previously, you had to contact a web developer to add a new tag to your site (e.g. for conversion tracking, retargeting or analytics). With Google Tag Manager, you can add and edit tags yourself through an easy-to-use web interface, without having to make changes to your site code.
• Speed and flexibility: GTM allows you to quickly and easily add new tags and make changes to existing settings. This is especially useful if you need to react quickly to changes in marketing campaigns or user behaviour.
• Centralised tag management: GTM allows you to manage all of your site’s tags from one place. You can easily track which tags are installed on your site, which ones are active and which ones are not, as well as when and how they are triggered.
• Risk of errors: because you don’t have to edit the site code directly, the risk of errors is greatly reduced. This ensures that your tags work correctly and collect accurate data.
• Advanced features: Google Tag Manager integrates with other Google services such as Google Analytics, Google Ads and more, allowing you to use data from multiple sources to better analyse and optimise your marketing campaigns.

How does Google Tag Manager help small businesses?

• Save time and resources: you don’t need to spend time and money on hiring developers to work with tags.
• Improve the effectiveness of your marketing campaigns: GTM allows you to easily track conversions, set up retargeting and use other marketing tools to attract and retain customers.
• Site Optimisation for Better Conversion: By analysing the data collected through tags, you can identify weaknesses on your website and improve its usability to increase conversion.
• Flexibility and Adaptability: GTM allows you to respond quickly to changes in your business needs and market trends by making quick changes to your tag settings.

Google Tag Manager is an indispensable tool for any business that wants to get the most out of its online presence. It will help you simplify tagging, improve the effectiveness of your marketing campaigns and enhance user interaction on your website.

Although Google Tag Manager offers advanced features, setting it up is quite simple and doesn’t require in-depth technical knowledge. Following these step-by-step instructions, you will be able to connect Google Analytics to your site and start working with GTM yourself:.

Step 1: Create a Google Tag Manager account

If you don’t already have a Google Tag Manager account, go to the Google Tag Manager website, and click “Create an account”. Follow the on-screen instructions to specify the account name, country, and web resource for which you want to set up GTM.

Step 2: Adding the GTM container code to your website

After creating a GTM account, you will be provided with two container code snippets. One of them should be placed in the “head” section of your site, and the other one should be placed right after the opening “body” tag.

Again, if you are not familiar with the code of a website, contact a web developer or use the instructions for your CMS (content management system). For example, WordPress has special plugins that allow you to easily add GTM code to your site.

Croc 3: Creating a Google Analytics Tag

Now that the GTM container code is installed on your site, you can start adding tags. The very first and most important tag you need to add is the Google Analytics tag.

How to add a Google Analytics tag to GTM:

1. Sign in to your Google Tag Manager account.
2. Select the desired container from the list.
3. On the left side of the screen, tap on “Tags”.
4. Click the “Create” button.
5. Select the tag type “Google Analytics: Universal Analytics” or “Google Analytics: GA4”, depending on which version of Google Analytics you are using.
6. Specify the tracking ID of your Google Analytics resource (in UA-XXXXXXXXXXXXXXXXXX-X format).
7. In the Trigger field, select “All Pages” (or create a new trigger if you need to track events on specific pages).
8. Click the “Save” button.

Step 4: Publish the GTM container

Once you have added and configured all the necessary tags, you need to publish the GTM container for the changes to take effect. To do this, click the “Publish” button in the top right corner of the screen and follow the instructions.

Congratulations!!! Google Analytics will now track visitors to your website, and you can use the data to optimise it and grow your business.

Google Tag Manager is a powerful tool that opens up limitless possibilities to analyse and improve your online activities. Don’t be afraid to experiment with different tags and settings to find the perfect solution for your business.

If you need help with Google Tag Manager setup, contact the team at Duli.online. We provide GTM customisation services in Kyiv, Kharkiv, Odessa, Dnipro and Lviv.

Google Analytics and Google Tag Manager aren’t just data collection tools, they are true strategic partners to help you:

1. Increase sales in the online shop:

• Determine the best-selling products and those that are selling poorly. Google Analytics will help you find out which products are in the highest demand and which ones need additional promotion or price revision.
• Optimise your sales funnel. Find out at which stages of the checkout process users are most likely to leave your site, and remove those obstacles. For example, simplify the order form, add more payment and delivery options, and build trust in your site with testimonials and certificates.
• Start retargeting campaigns. With Google Tag Manager, you can set up retargeting campaigns for users who have already visited your site or added items to their basket but haven’t completed a purchase. Show them targeted ads with product reminders, special offers and discounts.

2. Increase the effectiveness of landing:

• Test different design and content options. Use A/B testing to determine which design, text, images and call to action best convert visitors into customers.
• Track conversions from different traffic sources. Find out which channels (search engines, social media, advertising, direct leads) are bringing in the most valuable customers and focus your efforts on attracting them.
• Collect contact details of potential customers. Add a contact data collection form (name, phone number, email) to your landing page and set up tracking of its completion in Google Analytics. This will allow you to form a contact base for further communication and promotion of your services.

3. Improve customer service:

• Determine the most popular customer questions and concerns. Google Analytics can help you figure out which FAQ pages are most in demand and supplement them with relevant information.
• Set up an online chat to quickly resolve issues. With Google Tag Manager, you can add an online chat code to your site and track its effectiveness.
• Collect customer reviews to improve your services. Add a review collection form to your website or use off-the-shelf solutions such as Google Reviews. This will help you better understand your customers’ needs and improve the quality of your services.

These are just a few examples of how Google Analytics and Google Tag Manager can help you succeed in your online business. Don’t be afraid to experiment, analyse your data and use it to make informed decisions.

Although there are several alternative web analytics platforms on the market, Google Analytics and Google Tag Manager remain the consistent leaders, especially for small businesses. Why?

1. An integrated approach:

Google Analytics and Google Tag Manager are not just separate tools, but part of the larger Google ecosystem that covers all aspects of online marketing, from search engine optimisation and contextual advertising to user behaviour analysis and e-commerce.

2. Versatility and flexibility:

These tools are suitable for all types of sites: from small landings to large online shops. They allow you to solve a variety of tasks: track traffic, analyse user behaviour, set up goals and conversions, conduct A/B testing, launch retargeting campaigns, and much more.

3. Ongoing development:

Google is constantly improving its products by adding new features and capabilities. You can rest assured that Google Analytics and Google Tag Manager will always keep up with the latest online marketing trends.

4. Accessibility:

Both tools are completely free to use, making them ideal for small businesses on a tight budget.

5. Ease of use and a great community:

Despite their power, Google Analytics and Google Tag Manager are quite easy to use. There are plenty of tutorials, instructions and forums where you can find answers to any questions you may have.

6. Safety and Reliability:

The data collected by Google Analytics and Google Tag Manager is securely protected using state-of-the-art encryption technology. You can rest assured that your information is safe and private.

Google Analytics and Google Tag Manager are indispensable tools for any business that wants to succeed online. Don’t miss your chance to take advantage of all their benefits!

In the world of digital marketing, knowledge is power and data is your most valuable asset. Armed with the powerful tools of Google Analytics and Google Tag Manager, you can unlock the full potential of your website, attract more customers and achieve impressive results for your business. Don’t delay, start your journey to online success today!

Links to resources

Google Tag Manager vs Google Analytics: What Are the Key Differences?

What Is Google Tag Manager? (And How Does It Work With Google Analytics?)

Google Tag Manager vs. Google Analytics: Everything to Know