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Published: 26.06.2024

Last update: 26.06.2024

Website on a builder: a quick start with a limited budget

In the world of digital technologies, where the online space reigns supreme, having a business website is no longer just an option, but...
Development

article on 15 minutes

Website on a builder: a quick start with a limited budget

In the world of digital technologies, where the online space reigns supreme, having a business website is no longer just an option, but a necessity. But what if you’re just starting out in business and want to create a website on a website builder for free, or your development budget is limited and you lack programming skills? There is a way out – website builders. This is a simple and affordable way to make yourself known on the Internet without spending extra money and time on complex technical processes.

Website on a builder: a quick start with a limited budget

Section 1: Advantages and limitations of builders

Before you dive into the world of website builders and start choosing the best templates, it is important to understand what they are. Whether it is really a site builder or a WordPress website is a question that requires your attention, because the choice of platform will affect the further development of your online project.

Website on a builder: a quick start with a limited budget

1.1. Quick start and easy to use

One of the main advantages of website builders that attracts novice entrepreneurs is their simplicity and intuitive interface. <Website builders are designed for beginners, so that even without technical skills and programming experience, you can create your first website on your own.

How do website builders work?

Imagine a LEGO set where each brick is an element of your website: text, image, button, feedback form, etc. You don’t need to write code or understand complicated settings – just drag and drop the necessary blocks onto the page and edit their content as you wish.

How to quickly launch a website on the  builder?

As a rule, the process of creating a website on the builder takes a few hours. Here is a typical sequence of actions:

  1. Choose a builder: There are many builders on the market, each of which has its own features, benefits, and pricing plans.
  2. Registering and choosing a template: After registering, you will be offered to choose a website template that best suits your niche and needs.
  3. Editing and filling with content: Select the necessary blocks, add text, photos, videos, contacts.
  4. Domain connection and publishing: Purchase a domain name for your site or use the free option, set up SEO parameters, and publish your site on the Internet.

Benefits of a quick start:

  • Saving time and resources: You can focus on growing your business instead of learning programming or looking for web developers.
  • Prompt response to changes: Builders allow you to quickly make changes to your website, add new pages, products, promotions, etc.
  • Accessibility and mobility: You can manage your website from any device that has access to the Internet.

The ease of use and speed of launch is what makes website builders an attractive solution for entrepreneurs who want to make themselves known online quickly and without unnecessary costs.

Website on a builder: a quick start with a limited budget

Despite their numerous advantages, website builders also have certain limitations that you should know about before making a decision. The price of building a website on a website builder is tempting, but it’s important to understand what you’re paying for and whether the basic features will be enough for you in the future.

Where is the limit?

The main limitations of the builders relate to design flexibility, functionality, and SEO promotion capabilities. Let’s take a closer look at these aspects:

  • Design and layout: Designers offer ready-made templates that can be edited only within the specified parameters. This means that it will be more difficult to create a unique design that would stand out from the competition.
  • Functionality: The basic functionality of the builders is usually enough to create simple business card sites or landing pages. If you need complex integrations, databases, and non-standard feedback forms, the builder’s capabilities will be limited.
  • SEO promotion: Although most builders offer basic SEO optimization tools, they are not always flexible enough to compete with sites developed on more professional platforms.

A website builder is a good option if:

  • You have a limited budget and no programming skills.
  • You need a simple website with basic functionality (business card, landing page).
  • You want to launch the site quickly and not waste time on complicated settings.

WordPress is the best choice if:

  • You need a unique design and wide functionality.
  • You plan to actively develop your website and expand its capabilities.
  • SEO promotion is a priority for you.

Understanding the limitations of the builders will help you make an informed decision and choose the best option for your business.

Website on a builder: a quick start with a limited budget

Section 2: Choosing a website builder and creating a website

So you have weighed the pros and cons and decided that a website builder is exactly what you need at this stage. Great! Now you are faced with an equally important task – choosing a platform that best suits your needs and expectations. This will determine how convenient it will be for you to work with your website, what opportunities you will get for its development, and, ultimately, whether your online project will be successful.

Website on a builder: a quick start with a limited budget

2.1. Key selection criteria

The website builder market offers a lot of options – from simple and free to multifunctional and paid. In order not to get lost in this diversity and choose the best option, it is important to be guided by certain criteria. Comparing website builders is the first step towards the successful launch of your online project.

What should you look for when choosing?

  1. Pricing and plans: Determine your budget and check out the prices of different builders. Please note that free plans often have limitations, such as disk space, number of pages, or advertising on the site. Paid plans usually offer more features and flexibility.
  2. Functionality and templates: Analyze what features you need for your website and make sure that the chosen builder offers them. Pay attention to the number and variety of templates, the ability to edit them, and the availability of mobile versions.
  3. SEO features: If you plan to promote your website in search engines and attract visitors from Google, it is important to choose a website builder with good SEO features. These include: editing meta tags, setting up an SSL certificate, creating a sitemap, and integrating with Google Analytics and Search Console.
  4. Ease of use and support: The interface of the builder should be intuitive and convenient for you. Pay attention to the availability of detailed documentation, video tutorials, and the ability to contact the support team if you have any questions.

How to choose a website builder for an online store or a business card?

Remember that there is no one-size-fits-all solution. The choice of a builder depends on the specifics of your business, goals, budget, and technical skills.

If you are creating:

  • A business card site or  landing page: you will need a simple and affordable builder with basic functionality and ready-made templates.
  • For a corporate website, pay attention to builders that offer more design options, functionality expansion, and SEO promotion.
  • Online store: choose specialized e-commerce platforms that offer tools for product management, payment, delivery, and sales analytics.

Thorough analysis is the key to success

Before making your final choice, we recommend that you test several designers using a free trial period. This will allow you to evaluate their capabilities, usability, and determine which one is best for you.

Website on a builder: a quick start with a limited budget

So, you’ve decided on a website builder that meets your needs. Now it’s time to get down to the fun part – creating your website. Don’t worry, even if you’ve never dealt with web development before, everyone can handle this task. After all, this is exactly what builders are for – a simple website on a builder without programming skills is a reality!

How to make a website on a website builder step by step?

  1. Register and choose a template: After registering with the chosen builder, you will be prompted to choose a template for your site. Do not rush to choose – look through different options, evaluate their design, structure, and functionality. Remember that a template is just a framework that you can edit and customize to suit your needs.
  2. Adding and editing content: At this stage, you fill your website with text, images, videos, and contacts. Use the intuitive interface of the builder to add, delete, move blocks, change their size, color, and font.
  3. Setting up the structure and navigation: Think about the logical structure of the site so that visitors can easily find the information they need. Create menus, add navigation buttons, and distribute content across pages.
  4. SEO-optimization: Don’t forget about SEO-promotion at the stage of website creation. Add meta tags to each page, set up a sitemap, and optimize images.
  5. Connecting a domain and publishing: When your site is ready, you will need to purchase a domain name (for example, vash-site.com) and connect it to the builder. After that, you will be able to publish your website on the Internet and make it accessible to everyone.

Here are some tips for a successful start:

  • Think over the structure and content in advance: Before you start working with the builder, make a website plan, think over its structure, prepare texts and images. This will save you time and make the process of creating a website more organized.
  • Use high quality images: Visual content plays an important role in the perception of a website. Use bright, clear, high-quality images that are relevant to the topic of your site.
  • Do not overload the site with information: Keep the content concise and structured. Divide the text into paragraphs, use headings and subheadings, and add lists.
  • Test your site on different devices: Make sure your site is displayed correctly on computers, tablets, and smartphones.

Creating a website on a website builder yourself is realistic and affordable for everyone. The main thing is not to be afraid to experiment, explore new opportunities, and be guided by your own taste and the needs of your business.

Website on a builder: a quick start with a limited budget

Chapter 3: Promoting your website with the website builder

Congratulations! Your website has been created on the builder and is available online. But this is only half the battle. To ensure that your website doesn’t get lost among millions of others and starts working for your business, you need to promote it. And although the phrase site promotion on a website builder immediately throws up dozens of offers from digital agencies, you can do a lot of things on your own, especially at the initial stage.

Website on a builder: a quick start with a limited budget

3.1. Basic SEO settings

Creating a website is like opening a store in a huge metropolis. You can have great products and friendly staff, but without a bright sign and signage, your store will simply get lost among hundreds of others. It’s the same with a website: in order for potential customers to find out about it, you need to make it visible to search engines. And this is where SEO, or Search Engine Optimization, comes in. Although search engine optimization is a complex work that requires time and effort, you can start with basic settings that are available even on the cheapest website builders.

Why is SEO important?

The goal of SEO is to increase the position of a website in search results for relevant queries. When a user enters a query into Google, for example, “buy coffee Lviv,” the search engine analyzes millions of pages and shows those that it considers the most relevant and useful to the user. And the higher your site is in the search results, the more likely it is that people will pay attention to it and go to you.

Basic SEO settings on the builder:

  1. Meta tags: These are short descriptions of the page that users see in search results. Meta tags include:
    • Title: The title of the page that appears in the browser tab and in search results (up to 60 characters).
    • Description: A short description of the page that is displayed below the title in the search results (up to 160 characters).
    • Keywords: keywords for which the page should be displayed in the search results.
  2. SEO-friendly URLs: The addresses of your website pages should be short, clear, and contain keywords. For example, instead of “vash-site.com/page123”, it is better to use “vash-site.com/kupiti-kavu”.
  3. Image optimization: Search engines do not see images, they only see their code. That’s why it’s important to add an “alt” attribute to your images that describes their content. This will help search engines understand what the page is about and show your images in search results for relevant queries.
  4. Sitemap: This is a file that contains a list of all the pages on your website. A sitemap helps search engines index your site faster and more efficiently. Most website builders automatically generate a sitemap, you just need to make sure it’s enabled.
  5. Analytics: Connect Google Analytics to track traffic on your site, analyze user behavior, understand which pages are the most popular and which need to be improved.

A website built on a website builder with a limited budget can also be successful!

Remember that SEO is an ongoing process. Regularly update the content on your website, add new pages, and optimize them for relevant keywords. And then your website will work for you 24/7, attracting new customers and increasing your business profits.

Website on a builder: a quick start with a limited budget

3.2. Additional promotion opportunities

Basic SEO settings are the foundation of successful website promotion on the builder. But you shouldn’t limit yourself to them. There are many other tools and techniques that can help you attract more visitors, increase brand awareness, and boost sales. You can always order a website on a turnkey website builder – many of these tools can be mastered by yourself, without the involvement of expensive specialists.

Let’s expand our horizons:

  1. Content marketing: Create a blog on your website and publish interesting and useful articles that will be valuable to your target audience. Share expert opinions, talk about industry innovations, and provide practical advice. High-quality content will attract the attention of users, increase trust in your brand, and help attract new customers.
  2. Social media: Create pages for your business in popular social networks (Facebook, Instagram, LinkedIn, etc.), publish interesting content, communicate with subscribers, and hold contests and promotions. Social media is a powerful tool for promoting your business, increasing your audience reach, and increasing customer loyalty.
  3. Email marketing: Collect a database of your customers’ email addresses and send them emails with news, promotions, and special offers. Email marketing allows you to keep in touch with customers, inform them about new products, and stimulate sales.
  4. Contextual advertising: If you are ready to allocate a budget for advertising, contextual advertising is an effective way to quickly drive targeted traffic to your website. Your ads will be shown to users who are already interested in your products or services.
  5. Collaboration with bloggers and opinion leaders: Find bloggers and opinion leaders in your niche and offer them cooperation. It can be a review of your product/service, an interview, or a joint contest. Cooperation with influencers will help you reach a new audience and increase brand awareness.

Duli.online: your reliable partner for website promotion

We understand that website promotion is a complex task that requires time and specialized knowledge. If you want to achieve maximum efficiency and get tangible results, contact Duli.online professionals. We offer a full range of website development and promotion services, including:

  • Creation of a website on a constructor the price of which will pleasantly surprise you
  • SEO optimization
  • Contextual and targeted advertising
  • SMM-promotion
  • Email marketing
  • Content strategy development

We will help you choose the best set of tools, develop an individual promotion strategy, and ensure the growth of your online business. Contact Duli.online and turn your website into a powerful sales tool!

Website on a builder: a quick start with a limited budget

Conclusion

Website builders are a great tool for small businesses that allow you to create an online presence quickly and inexpensively and start attracting customers from the Internet. Although they have certain limitations in terms of design and functionality, their ease of use, affordable price, and basic SEO capabilities make them an attractive choice for startup entrepreneurs. Remember that creating a website is only the first step. To succeed online, it is important to pay attention to its promotion and the use of various marketing tools. And don’t forget that you can always turn to Duli.online professionals for help, who will take care of all the details of creating and promoting your website.

Resources

1. How to Choose a Website Builder — Pauline Wiles Website Design
2. How to Choose the Best Website Builder in 2024? (Compared) (wpbeginner.com)
3. Follow these 10 tips to Choose the Right Website Builder (flatrocktech.com)

Vlad Likhovid
Vlad Lykhovid
Co-founder

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FAQ

Frequently Asked Questions

Is it possible to implement complex functionality, such as multilingualism or integration with a booking system, on a website builder?

This question is often asked by entrepreneurs who are planning to expand their business online and are looking for a balance between the simplicity of builders and the capabilities of professional platforms. The answer, like to many questions in the world of web development, is not unambiguous: yes and no.

Yes, it is possible to implement complex functionality on a website builder , but with certain limitations.

  • Multilingualism: Many popular website builders (for example, Wix, Webflow, Tilda) offer built-in tools or plugins for creating multilingual websites. They allow you to easily add and edit content in different languages, set up automatic user language detection and switch between language versions.
  • Integration with a booking engine: There are specialized plugins and services (for example, Calendly, Acuity Scheduling) that integrate with popular website builders and allow you to add online booking functionality to your website.

However, there are some limitations to consider:

  • Functionality: Built-in tools and plug-ins for builders may have limited functionality compared to specialized platforms. For example, multilingualization options may be limited to a few languages or simple translation scenarios.
  • Flexibility: Integrating third-party services may not be as flexible as developing a custom solution. You may have to adjust to API limitations and plugin customization options.
  • Cost: Some plugins and services may be paid for, which will increase the overall cost of creating and maintaining a website.

Conclusion:

If you need basic multilingual or booking functionality, website builders can be a good solution. However, if you need advanced functionality, customization flexibility, and integration with multiple systems, you may want to consider developing a website on a more flexible platform, such as WordPress, or contacting professional web developers.

What is the right way to transfer a website from the builder to your own hosting if you need more flexibility and control?

Moving a website from a website builder to your own hosting may seem like a logical step when you need more flexibility and control. However, the reality is that most website builders do not provide for direct transfer to external hosting</a>. This is due to the fact that websites based on website builders are tightly integrated with their platform, using their own content management system and databases.

What should you do if you need your own hosting?

  1. Reconcile yourself with the need to create a new website:

Unfortunately, the only option is often to create a website from scratch on the platform of your choice (e.g. WordPress) and transfer the content manually.

  1. Copy the content and design:

Copy all textual content, images, videos from your website to the builder.

If you like the design of your site, try to find a similar theme or template for the new platform.

  1. Contact the builder’s developers:

In some cases, builders may offer paid services for data migration or export. Contact your builder’s support team to find out if these options are available.

  1. Consider alternatives:

o If you are just planning to create a website and realize that you will need your own hosting in the future, you may want to consider creating a website right away on a platform that allows for this, such as WordPress.

Important points:

  • Transferring a website from a builder to your own hosting is a complicated process that often turns out to be impossible or economically unfeasible.
  • Plan ahead: If you anticipate that your site will require advanced functionality or migration to your own hosting in the future, it’s best to choose a platform that provides such features right away.

Although transferring a website from a builder to your own hosting can be problematic, there are alternative solutions. The key is to carefully weigh the pros and cons and choose the best option for your business.

What legal aspects should be taken into account when creating a website on a website builder, especially regarding GDPR and personal data protection?

Although website builders greatly simplify the process of launching an online project, this does not relieve website owners of responsibility for compliance with legal regulations, especially with regard to personal data protection.

Here are the key legal aspects to consider:

  1. GDPR (General Data Protection Regulation):
  • Applicability: The GDPR applies if you process data from EU citizens, regardless of your location.
  • Privacy Policy: Create a clear and accessible privacy policy that details what data you collect, how you use and store it, and the rights of users regarding their data.
  • Consent to data processing: Obtain clear and unambiguous consent from users to process their personal data. Use clear consent forms where users can separately agree to each processing purpose.
  • Data security: Make sure that the website builder you choose provides an adequate level of personal data protection. Pay attention to the availability of an SSL certificate, two-factor authentication, regular backups, and other security measures.
  1. Other legal aspects:
  • Intellectual property rights: Make sure you have the right to use all images, fonts, videos, and other materials on your site.
  • Advertising and e-commerce laws: Comply with legal requirements for advertising, emails, online sales, returns, etc.
  • Content Responsibility: You are responsible for all content posted on your site, including user comments.

Recommendations:

  • Familiarize yourself with the legal requirements: Study the laws of your country and the countries from which you plan to attract customers regarding personal data protection, advertising, e-commerce, etc.
  • Seek legal advice: If you have any questions or concerns about the legal aspects of creating a website, seek advice from a lawyer who specializes in Internet law.

Remember: Failure to comply with legal regulations can result in fines, lawsuits, and reputational damage. Paying enough attention to legal aspects at the stage of website development will help you avoid problems in the future and ensure safety for both yourself and your users.

Does the choice of website builder affect the speed of page loading, and how can it affect search engine rankings?

For example, the choice of a website builder directly affects the speed of page loading, which in turn affects the ranking of a website in search engines.

How the designer affects the speed:

  • Code optimization: Some builders generate cumbersome and unoptimized code that slows down page loading.
  • Server capabilities: Loading speed depends on the speed of the servers used by the builder.
  • Built-in features and templates: Heavy templates, excessive animation, and unnecessary scripts built into the builder can significantly slow down the site speed.

The influence of speed on ranking:

  • Google takes speed into account: Loading speed is one of Google’s ranking factors. Fast sites get an advantage in the search results.
  • Behavioral factors: Slow websites annoy users, which leads to a high bounce rate. Google interprets this as a signal of low website quality, which negatively affects rankings.

What to do.

  • Choose a fast builder: When choosing a builder, pay attention to user reviews and independent speed tests.
  • Optimize your website:
    • Optimize images: Reduce the size of image files without losing quality.
    • Minimize the number of plugins and scripts: Use only the most necessary plugins and scripts, remove unnecessary ones.
    • Use caching: Caching allows you to store static elements of the site on the user’s device, which speeds up page reloads.
    • Choose “lightweight” templates: Avoid templates with excessive animation and heavy design elements.

Conclusion:

Website speed is an important factor for online success. By choosing a website builder and optimizing your website, you improve its position in search engines, attract more visitors, and increase conversion.

What free alternatives to paid website builders exist, and is it worth using them for business projects?

If you are launching a business project on a limited budget, free website builders may seem like an attractive alternative. Let’s take a look at popular options and their suitability for business:

Popular free builders:

  • Wix (free plan): Offers basic functionality, limited disk space, and a domain with the Wix name.
  • Mozello: Allows you to create a simple website with basic e-commerce features.
  • Webnode: Offers a free plan with a limited number of pages and functionality.
  • Google Sites: A simple website builder for creating business cards and landing pages that is integrated with other Google services.

Is it worth using free builders for business?

Advantages:

  • Free: An obvious advantage, especially at the start.
  • Ease of use: Most free builders have an intuitive interface.

Disadvantages and limitations:

  • Limited functionality: Free plans usually have a limited number of pages, templates, e-commerce features, etc.
  • On-site advertising: Many free builders place their ads on users’ websites, which can look unprofessional.
  • Limited SEO features: Free plans may not provide full access to SEO settings, which makes it difficult to promote your site.
  • Domain with the name of the builder: The site address will contain the name of the builder (for example, vash-site.wix.com), which looks less professional and makes it difficult to remember.

Conclusion:

Free website builders can be a good option for personal projects, blogs, or business card sites with minimal functionality.

However, for serious business projects that require advanced functionality, promotion opportunities, and a professional look, it is recommended to use paid website builders or other platforms. Investing in a paid website builder or developing a website on a professional platform will pay off in the future due to greater flexibility, opportunities for developing and promoting your business.

How to analyse website performance on a website builder: key metrics and tools for tracking promotion results

Analyzing website performance is the key to successful promotion and development of your online business. It is important not only to launch a website but also to understand how it works, what attracts visitors, and what needs to be improved.

Here are the key metrics and tools that will help you analyze your website:

  1. Key metrics:
  • Traffic: The number of visitors to your website. Analyze traffic sources (search engines, social media, direct traffic) to understand where your customers are coming from.
  • Conversion rate: The ratio of the number of users who performed a targeted action (purchase, order, registration) to the total number of visitors. A high conversion rate indicates the effectiveness of the site.
  • Bounce Rate: The percentage of visitors who left the site after viewing only one page. A high bounce rate may indicate problems with design, content, or navigation.
  • Time on site: The longer users stay on the site, the more interested they are in your content.
  • Most popular pages: Analyze which pages of your site are the most popular to understand what content users are most interested in.
  1. Tools for analysis:
  • Google Analytics: The most popular free web traffic analysis tool. It provides detailed information about visitors, their behavior on the site, traffic sources, conversions, etc.
  • Google Search Console: Allows you to track your site’s position in Google search results, identify technical errors, and analyze the search queries that users use to find your site.
  • Built-in analytics of the website builder: Many website builders offer their own analytics tools that provide basic information about traffic and user behavior.

Learn how to use analytics data:

  • Identify website strengths and weaknesses: Find out what’s working well and what needs improvement.
  • Optimize your website for conversion: Make changes to the design, content, and navigation to increase conversions and attract more customers.
  • Track the effectiveness of your promotion: Analyze which promotion channels bring the most traffic and conversions.

Remember:

  • Analyzing website performance is an ongoing process.
  • Regularly analyze your data, experiment with different approaches, and improve your website to maximize results.

By using available tools and analyzing key metrics, you can gain valuable insights into your audience, improve your website’s performance, and increase the efficiency of your online business.

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